Critical analysis of blogging in public relations

This essay conducts an analysis of blogs as public relations tools. Following an overview of blogs, attention is given to how blogs can be used more effectively by public relations professionals, and how blogs are favored by communication firms and consultants as essential public relations tools. The essay concludes that while blogs have incredible potential as research, framing, and persuasion tools, their utility as a public relations tool is currently limited.     

Preserving a Vital and Valued Self in the Face of AIDS

This paper utilizes interview data to explore the challenges to self confronted by men living with advanced symptoms of AIDS. Guided by a symbolic interactionist perspective, the paper highlights how these men (1) come to terms with debilitating health complications and a diminishing future; (2) offset the threats posed by suffering, dependence, and dying; and (3) fashion and solidify selves that extend beyond death. In examining these themes, the paper reveals how men with AIDS construct and negotiate identities that enable them to sustain a sense of control, continuity, and self-value in the face of mortal illness.     

Diversification and win rate in NLRB certification elections

This research examined industrial diversification patterns and win rates within the 1977–1979, 1983–1985 and 1992–1994 periods for all NLRB certification elections of the 30 most active unions in 1977–1979. We found significant change in diversification and little change in average win rates over the study period. The general trend was less total diversification and more unrelated diversification in 1992–1994 relative to 1983–1985 and 1977–1979. Total diversification and election frequency had no impact on win rates. However, related diversification had a significant positive influence on union win rates for elections recorded outside unions’ core organizing industries.     

New Trends in Measuring Environmental Attitudes: Measuring Endorsement of the New Ecological Paradigm: A Revised NEP Scale

Dunlap and Van Liere's New Environmental Paradigm (NEP) Scale, published in 1978, has become a widely used measure of proenvironmental orientation. This article develops a revised NEP Scale designed to improve upon the original one in several respects: (1) It taps a wider range of facets of an ecological worldview, (2) It offers a balanced set of pro- and anti-NEP items, and (3) It avoids outmoded terminology. The new scale, termed the New Ecological Paradigm Scale, consists of 15 items. Results of a 1990 Washington State survey suggest that the items can be treated as an internally consistent summated ratingscale and also indicate a modest growth in pro-NEP responses among Washington residents over the 14 years since the original study.     

Perceived Racial Discrimination in Health Care and Race Differences in Physician Trust

Racial discrimination in health care is more often perceived by racial minority patients than by whites. In this study, we explored whether two types of perceived racial discrimination, perceptions that the healthcare system is racially biased in general (perceived institutional racial discrimination) and perceptions that one has personally encountered racial discrimination while seeking health care (perceived interpersonal racial discrimination), mediated racial differences in patients’ trust in physicians. We examined this in a sample of black (N = 127) and white (N = 303) patients being treated in two Veterans Affairs orthopedic clinics for advanced osteoarthritis. Patients completed measures of perceived institutional and interpersonal racial discrimination in health care before meeting with an orthopedic surgeon and a measure of physician trust after the visit. Using a multiple mediator bootstrapping procedure, we tested whether perceived institutional and/or interpersonal racial discrimination mediated the association between race and trust. Compared to whites, blacks reported lower physician trust (M = 4.00 vs. 4.17, β = ?0.15, 95 % CI = ?0.25, ?0.05), more perceived institutional racial discrimination (M = 3.13 vs. 2.60, β = 0.43, 95 % CI = 0.25, 0.61), and more perceived interpersonal racial discrimination (M = 1.94 vs. 1.21, β = 0.60, 95 % CI = 0.47, 0.74). Perceived interpersonal, but not institutional, racial discrimination mediated the race difference in physician trust and accounted for 55 % of the variance. Our finding that lower physician trust among black patients than white patients was explained by perceptions of interpersonal racial discrimination in health care suggests that issues of racial discrimination may need to be addressed in order to foster minority patients’ trust in physicians.     

Taxonomy of mediated crisis responses

This paper examines how organizations integrate the Internet into crisis communication. The findings of a 7-year longitudinal study provide a taxonomy explaining how mediated communication creates new possibilities for crisis response. We translate the study findings into suggestions for how public relations managers can integrate new communication media into their mix of communication tactics in crisis and risk management.     

Learning web analytics: A tool for strategic communication

This essay discusses the usefulness of analytical software for public relations and communication professionals. Using data from four organizations (academic, professional, governmental, and activist), the authors unpack web analytic tools and their potential for improving the strategic communication skills of students.