Conditioning effect of prior reputation on perception of corporate giving

Prior corporate reputation, one responsibility of a public relations department, affects public perceptions toward corporate philanthropic messages and ultimately affects public attitudes toward the company. Using an experiment that emulates the sort of news consumption individuals normally undertake, participants inferred corporate charitable giving as a mutually beneficial activity when a company had a good reputation (H1a). Participants inferred corporate charitable giving as a self-interested activity when the company had a bad reputation (H1b). Also, public inference (suspicion) successfully mediated corporate prior reputation on public attitude toward the company (H2). Participants showed positive attitude toward the company when they inferred the company had an altruistic motive for charitable giving (H3a). However, participants showed negative attitude toward the company when they inferred the company had a self-interested motive for charitable giving (H3b).     

Leaving Home Early: Passing from Girlhood to Womanhood

This paper presents a case study of a young woman’s narrative of leaving home and her transition to adulthood. The case study is part of a larger research project about young women with an experience of an early break-up from home, through running away or being thrown out. Empirical material underlying this paper consists of a qualitative study of 12 young women that have been interviewed. The aim of the study is to understand how events like running away/being thrown out of home influences their transition to adulthood. The particular narrative demonstrates how a young woman presents and accounts for such a dramatic event as running away or being thrown out from home, and how that is understood in relation to her adulthood. A further aim is to illustrate how social services efforts are reflected in her narrative.     

Statistical software packages for PCs — A market survey

The increase of statistical software applications for PCs is caused by decreasing hardware costs and dramatically enhanced PC performance. Whereas in the past the domain of statistical computing has been reserved to mainframe solutions, a great number of new software packages for PCs have come out in the last five years. Therefore, the producers of established mainframe software were also forced to offer PC-based solutions. By limiting a market analysis to products with a medium set of well known statistical methods, the immense number of available products is reduced to about fifty systems. We ordered an evaluation copy of these systems to test the numerical quality, the system speed, and the performance of several procedures. Seventeen packages were made available for an extensive examination. This paper will (1) discuss the problems and the solutions of obtaining a complete and correct datamatrix that describes the entire market and (2) present the results of a comparative market analysis.     

TOWARD A SOCIOLOGY OF CULT FILMS: Reading Rocky Horror

This article provides a sociological reading of cult films, in particular, The Rocky Horror Picture Show. Cult films are secular documents, celebrated as sacred texts by audiences and used as shared foci to collectively create rituals and belief systems. They differ from popular re-releases, fad films, films with cult qualities, and critical cult films in that they involve typical people in atypical situations, sympathetic deviance, challenges to traditional authority, reflections of societal strains, and paradoxical and interpretable resolutions. Examination of the Rocky Horror text and the cult activities that occur during its viewing, reveal it as a paradoxical indictment and validation of traditional societal arrangements.