Describing the Dynamics of Attention to TV Commercials: A Hierarchical Bayes Analysis of the Time to Zap an Ad

This paper provides insights into the dynamics of attention to TV commercials via an analysis of the length of time that commercials are viewed before being 'zapped'. The model, which incorporates a flexible baseline hazard rate and captures unobserved heterogeneity across both consumers and commercials using a hierarchical Bayes approach, is estimated on two datasets in which commercial viewing is captured by a passive online device that continually monitors a household's TV viewing. Consistent with previous findings in psychology about the nature of attentional engagement in TV viewing, baseline hazard rates are found to be non-monotonic. In addition, the data show considerable ad-to-ad and household-to-household heterogeneity in zapping behavior. While one of the datasets contains some information on characteristics of the ads, these data do not reveal any firm links between the ad heterogeneity and the ad characteristics. A number of methodological and computational issues arise in the hierarchical Bayes analysis.     

Compliance Strategies and Regulatory Effectiveness of Performance-Based Regulation of Chemical Accident Risks

This paper investigates the role that performance-based regulations can play in linking a firm's environmental, health, and safety concerns with their corporate strategy. The specific focus is on the performance standards required by the Clean Air Act Amendments (CAAA) which require firms that store or use certain chemicals to develop a Risk Management Plan (RMP) for reducing the likelihood and impact of accidents at their plants. Data from a series of case studies and interviews of executives in chemical firms reveal that proactive companies integrated many of the requirements of the CAAA into their management systems prior to the regulatory requirements. Most of these firms tend to be large ones. Small firms often lack the resources to implement these regulations and hence have tended to have a more difficult time with compliance.     

Risk,Media, and Stigma at Rocky Flats

Public responses to nuclear technologies are often strongly negative. Events, such as accidents or evidence of unsafe conditions at nuclear facilities, receive extensive and dramatic coverage by the news media. These news stories affect public perceptions of nuclear risks and the geographic areas near nuclear facilities. One result of these perceptions, avoidance behavior, is a form of technological stigma that leads to losses in property values near nuclear facilities. The social amplification of risk is a conceptual framework that attempts to explain how stigma is created through media transmission of information about hazardous places and public perceptions and decisions. This paper examines stigma associated with the U.S. Department of Energy's Rocky Flats facility, a major production plant in the nation's nuclear weapons complex, located near Denver, Colorado. This study, based upon newspaper analyses and a survey of Denver area residents, finds that the social amplification theory provides a reasonable framework for understanding the events and public responses that took place in regard to Rocky Flats during a 6-year period, beginning with an FBI raid of the facility in 1989.     

Precedence tests and Lehmann alternatives

G = F ^k (k > 1); G = 1 − (1−F) ^k (k < 1); G = F ^k (k < 1); and G = 1 − (1−F) ^k (k > 1), where F and G are two continuous cumulative distribution functions. If an optimal precedence test (one with the maximal power) is determined for one of these four classes, the optimal tests for the other classes of alternatives can be derived. Application of this is given using the results of Lin and Sukhatme (1992) who derived the best precedence test for testing the null hypothesis that the lifetimes of two types of items on test have the same distibution. The test has maximum power for fixed κ in the class of alternatives G = 1 − (1−F) ^k , with k < 1. Best precedence tests for the other three classes of Lehmann-type alternatives are derived using their results. Finally, a comparison of precedence tests with Wilcoxon's two-sample test is presented. Received: February 22, 1999; revised version: June 7, 2000     

On Non-parametric Estimation of the Survival Function with Competing Risks

The non-parametric maximum likelihood estimators (MLEs) are derived for survival functions associated with individual risks or system components in a reliability framework. Lifetimes are observed for systems that contain one or more of those components. Analogous to a competing risks model, the system is assumed to fail upon the first instance of any component failure; i.e. the system is configured in series. For any given risk or component type, the asymptotic distribution is shown to depend explicitly on the unknown survival function of the other risks, as well as the censoring distribution. Survival functions with increasing failure rate are investigated as a special case. The order restricted MLE is shown to be consistent under mild assumptions of the underlying component lifetime distributions.     

On evaluating interactive statistical program packages

Most statistical computing for data analysis has come to depend upon statistical program packages. In recent years, interactive computing has become widespread both on large time-sharing systems and on mini-computers. This paper identifies ways in which interactive statistical software packages differ from batchoriented software and discusses evaluation considerations pertaining specifically to interactive packages.     

New Developments in Statistical Computing: New Bias Evaluation Features of EXPLOR—A Program for Assessing Experimental Design Properties

Longitudinal investigations play an increasingly prominent role in biomedical research. Much of the literature on specifying and fitting linear models for serial measurements uses methods based on the standard multivariate linear model. This article proposes a more flexible approach that permits specification of the expected response as an arbitrary linear function of fixed and time-varying covariates so that mean-value functions can be derived from subject matter considerations rather than methodological constraints. Three families of models for the covariance function are discussed: multivariate, autoregressive, and random effects. Illustrations demonstrate the flexibility and utility of the proposed approach to longitudinal analysis.     

A Critical Look at Some Analyses of Major League Baseball Salaries

At a data analysis exposition sponsored by the Section on Statistical Graphics of the ASA in 1988, 15 groups of statisticians analyzed the same data about salaries of major league baseball players. By examining what they did, what worked, and what failed, we can begin to learn about the relative strengths and weaknesses of different approaches to analyzing data. The data are rich in difficulties. They require reexpression, contain errors and outliers, and exhibit nonlinear relationships. They thus pose a realistic challenge to the variety of data analysis techniques used. The analysis groups chose a wide range of model-fitting methods, including regression, principal components, factor analysis, time series, and CART. We thus have an effective framework for comparing these approaches so that we can learn more about them. Our examination shows that approaches commonly identified with Exploratory Data Analysis are substantially more effective at revealing the underlying patterns in the data and at building parsimonious, understandable models that fit the data well. We also find that common data displays, when applied carefully, are often sufficient for even complex analyses such as this.