Company spokesperson vs. customer testimonial: Investigating quoted spokesperson credibility and impact in business-to-business communication

Through the framework of source credibility, this study examines the impact of quoting a company executive versus a customer testimonial in a business communication context. A 2 (spokesperson) × 7 (media channel) full factorial experiment (N = 514) showed partial support for enhanced perceived credibility of information conveyed by a customer testimonial compared to a company spokesperson in independent and controlled media channels online. When evaluated through a measure of media credibility, a customer spokesperson rates higher than a company spokesperson. In addition, a product is viewed more positively by an audience receiving information quoting a customer spokesperson rather than a company spokesperson. An audience with low business expertise considers both types of spokespersons as more trustworthy than a high-expertise audience; however, a customer is considered more trustworthy than a company spokesperson. The study provides public relations professionals with insight in determining the use of spokespersons when communicating to businesspeople.     

Midwifery care: A perinatal mental health case scenario

The establishment of the National Perinatal Depression Initiative (NPDI, 2008–2013) has brought a focus across Australia for the need to identify women at risk of perinatal mental health disorders, suggesting that routine screening by relevant health professionals may aid earlier detection, better care and improved outcomes. Midwives are frequently the primary point of contact in the perinatal period and thus ideally placed to identify, interpret and manage complex situations, including screening for perinatal mental health disorders.This paper offers strategies that could be implemented into daily midwifery practice in order to achieve the goals consistent with the National Perinatal Depression Initiative. A case study (Jen) and discussion, guided by recommendations from the Australian Nursing and Midwifery Competency standards and beyondblue Clinical Practice Guidelines, are used to demonstrate how midwifery care can be provided.In accordance with her legal obligations, the midwife should act within her scope of practice to undertake a series of psychosocial and medical assessments in order to best determine how midwifery care and support can be of benefit to Jen, her infant and her family. Suggestions described include administration of validated screening questionnaires, clinical interview, physical assessment, discussion with partner, awareness of the mother–infant interactions and questioning around baby's sleep and feeding. Based on evaluation of the information gained from a bio-psycho-social assessment, suggestions are made as to the midwifery care options that could be applied.     

Child protection revisited: balancing state intervention and family autonomy through social work processes

This paper explores selected findings from a qualitative study of the 1989 Children Act, which examined ways in which the new definitions of significant harm were being interpreted in practice. Significant harm is seen as a major site where state intervention and family autonomy are balanced, especially through establishing thresholds for intervention. The data are analysed in relation to the social work processes of assessment, intervention and evaluation. These are seen as a series of interactions between families and practitioners, in which goals are identified, methods used and resources mobilized. Key decisions and levels of change address the paramountry of the child's welfare. These processes are also under-pinned by new legislative requirements. The practitioners displayed their professionalism during a period of transition and change. Social work processes facilitated non-judgemental practices which empowered the families in the difficult circumstances of their lives. The paper concludes that balancing state intervention and family autonomy requires social work of a high order and a profound understanding of complex issues.