Interkulturelles Training

With proceeding internationalization and globalization of society the demands of working life have changed in the last decades. To meet these demands executives and professionals cooperating with foreign partners abroad or in Germany need the central key qualification of intercultural competence. This important key qualification does not evolve automatically from intercultural experiences, but has to be acquired during an extensive learning process, which is mainly organized in intercultural trainings. This text first describes what intercultural competence is and how it is developed. Based on scientific findings on developmental stages of intercultural competence central aspects of intercultural trainings are covered in detail. Objectives and methods of various intercultural training formats are outlined to illustrate the conceptualization and outcomes of learning effective trainings. The text concludes with future developments of intercultural training in the light of expatriates facing increasing demands regarding the quality of their work. Trainee groups will become more culturally heterogeneous, more trainings will be needed that moderate acculturation processes while staying abroad, training contents and methods have to be adapted according to local customs, modern information technology will play a major role, and family members coming along have to be involved in the training process.     

Art, Nationalism and War: Political Futurism in Italy (1909–1944)

Futurism was launched as a revolutionary, iconoclastic movement encompassing the arts, politics and society. It rejected all ties with the past and preached with missionary zeal the advent of a new man and the total reconstruction of society. Despite its powerful impact on Italian politics, the importance of Futurism has scarcely been addressed in the social sciences. Yet, it continues to attract the interest of historians, literary critics and art historians. In fact, the major methodological hindrance for a more articulated research remains the latter's unchallenged hegemony, with their selective propensity to eulogistic accounts. The result is the neglect of Futurism's political dimension as a fully fledged nationalist movement. Aiming to redress this imbalance, the article analyzes Futurist politics through the movement's actions, proclaims and manifestos. It distinguishes early Futurism's anti-establishment ultra-nationalism (1909–1915) from the more institutionalized 'muscular' patriotism adopted after its merger with Fascism (1924–1944). In a global context of mounting nationalist state-building and spiralling inter-state rivalries, Italy's unitary, homogenizing nationalism provided a congenial matrix for the advent of war-mongering patriotism and irredentism. Here, Futurism found an ideal structure of political opportunities, in which it could articulate its unique repertoire of action. The futurists' peculiar talent in 'manufacturing consent' through the media was put to test in their marketing of war as adventurous boundary-building enterprise, a vision subsequently appropriated by Fascism.     

Complexity: Some Remarks about a Classical Aesthetic Concept

The connection between autonomous art and complexity has been extensively and deeply studied in literary theories in the 20th century. The rise of aesthetic autonomy implies the complexity of literary work as the concept of a sealed container arises from the relationship between the parts that make it up. In this model, the interpretation subject works to directly face literary texts. Instead of pursuing the author’s intention, it aims to reproduce the richness and subtlety of the aesthetic state, and consider the richness and subtlety revealed in the maximum amount of text details in literary works, even if procedurally deviating from the way of mainstream understanding. There is increasing skepticism about the consequences of the autonomous aesthetics, which has been coerced by the development of contemporary capitalism, and it is necessary to develop new forms of aesthetics to reflect the changing social situation.     

Perspektivwechsel und introvisionsorientierte Fallanalysen als gesundheitsf?rderliches Element der Lehrerbildung

The discussion of educational professionalization actually focuses on concepts of health promotion instead of disease prevention (e.g., Dauber und D?ring-Seipel, Salutogenese in Lehrberuf und Schule (SALUS), 2008). This paper follows the direction in presenting a method of promoting salutogenesis development (Antonovsky, Salutogenese. Zur Entmystifizierung der Gesundheit, 1997) by case reflections. These case reflections consist of a change of perspectives and of an approach of mental selfregulation called Introvision.     

Paradox in Public Relations: Why Managing Relating Makes More Sense Than Managing Relationships

This article applies research on paradox, semantics, and theories of groups and logical types to public relations, particularly the concept of relationship management. Paradoxes create tension and are often produced by semantic disturbances resulting from errors in logical typing. Communication is inherently paradoxical. The article contends that progress in public relations practice and scholarship has been inhibited by a failure to recognize or reconcile paradoxes associated with popular concepts, such as relationship management, mutually beneficial relationships, and symmetrical communication. Such concepts breach levels of communication to create logical fallacies and place practitioners into a double bind of promising more than they can deliver without resorting to coercion and manipulation. The article introduces Group Theory and the Theory of Logical Types, and suggests that public relations reframe relationship management with relating management, a practices more consistent with Kant's humanity imperative.     

A Social Networks Approach to Public Relations on Twitter: Social Mediators and Mediated Public Relations

This study proposes theoretical and practical frameworks to systematically examine mediated public relations in social media spaces. We applied a social network conceptual framework to identify and characterize social mediators that connect the US State Department with its international public. The results showed that social mediators vary in terms of their formality and interdependence. Formal social mediators were primarily US government agencies while informal social mediators were nongovernmental organizations (NGOs) and individuals. Notably, relationships with populations in the Middle East and North Africa were mediated primarily by informal actors, and formal mediators played a key role in connecting the public with everywhere else in the world. Government-related formal mediators and informal social mediators showed similar levels of bilateral relationships. In contrast, news media, the most traditional public relations mediators, were rarely found as social mediators and demonstrated the most unilateral relationships.