Let’s give them something to talk about: Global brands’ use of visual content to drive engagement and build relationships

This longitudinal content analysis of 1,393 Facebook posts made by the top 100 brands provides empirical evidence that leveraging visual communication is not enough for brands to solicit engagement. As brands adapt and adjust their Facebook visual content strategy to capture the attention of their publics in crowded News Feeds, they also need to employ text-based engagement strategies that get users to engage and interact with brand content. Once users start interacting with brand content, it is more likely that other users will engage with the content as well, igniting a conversation. The combination of brand posts with visuals and text-based messages gives brand publics something to talk about and ultimately can lead to stronger relationships.     

Identifying Priorities for Aging Policies in Two Portuguese Communities

The aging population has an impact on health, social, and economic issues in regard to individuals, communities, and organizations. The challenge for local policies in response to aging is to create sufficient resources to meet the population’s needs, wishes, and rights as people age. Active aging constitutes one of the guiding perspectives on policies. Taking into account the local governance perspective, the Model for Aging Local Policies Analysis (MALPA) was created in order to convert the active aging paradigm into a practical approach, as a technique to evaluate and analyze local aging policies. In this research, the MALPA instrument was applied in two Portuguese communities (Coruche and Oeiras). The objective was to identify the intervention priorities of aging policies in both communities, determining whether the instrument can facilitate the development of proposals for the improvement of local aging policies. It was possible to evaluate the communities and programs, identifying the least appropriate policy actions regarding the intervention priorities. The results allowed us to identify 10 priorities about collaborative governance, involvement of the elderly in the policy-making process, lifelong learning, economic hardship, policies for all ages, isolated vulnerable and fragile groups, intergenerational contacts, safety in all policies, labor opportunities, and conditions and transport network improvement.     

A National Survey of the Provision of Sexual Health Clinical Services by Public Health in Canada: First Insights

Objectives: Data documenting the scope of sexual health clinical services offered as public health in Canada are unavailable. This article provides first insights into the scope of STI and clinical sexual health services available nationally. Methods: Data were gathered using an online survey of 113 Canadian public health units. Results: Almost half of the clinics were not providing expedited partner therapy, one third were not providing point of care testing for HIV and one third were not using syndromic management of sexually transmitted infections (STIs). Low rates of physician support were evident. Conclusion: Given the ever-higher rates of STIs, findings from this study identify important challenges to providing comprehensive services.     

HINE-TITAMA: MAORI CONTRIBUTIONS TO FEMINIST DISCOURSES AND IDENTITY POLITICS

‘Post-colonial criticism bears witness to the unequal and uneven forces of cultural representation involved in the contest for political and social authority within the modern world order’. (Homi Bhabha 1994, p. 171) Feminist discourses attend to the experiences of women in many social spheres, including that of the artworld. In this paper I, as a Maori woman, offer an outline of Postcolonial Maori Feminism that complies with the cultural theorist Homi Bhabha's notion of ‘Post-colonial criticism’. The connection between feminist discourse and the accomplished Maori artist Robyn Kahukiwa has not been strongly emphasised in current published literature. The cultural context that Robyn Kahukiwa refers to in her art is, primarily, that of Maori women. I argue, by using one exemplary picture entitled Hine-Titama, that Robyn Kahukiwa and her artwork align with the work of some other Maori feminists. I also posit an association between Kahukiwa and some examples of ‘non-Maori’ feminist writing that furthers our understanding of cultural identities based on gender and race. I refer to those cultural identities as they relate to Maori women in New Zealand.     

Promoting the mental well-being of older people from black and minority ethnic communities in United Kingdom rural areas: Findings from an interview study

Drawing from 81 interviews with practitioners in social care and housing with care services in the United Kingdom, this paper explores practice issues in rural areas when supporting the mental health and well-being of older people from Black and minority ethnic groups. The paper begins with a review of the literature which provides evidence that BME older people are likely to be increasingly part of the populations of rural areas. Next it presents interview data revealing that while practitioners are aware of such demographic changes in general terms; some feel that they lack training and skills in adapting their professional practice to support all older people. Others express feelings of professional isolation in seeking to support older people from minority groups and are concerned that older people from minority groups may be at risk of isolation and loneliness. The paper concludes with a discussion of the study's implications for rural practice, policy and research.     

A comparative analysis of the perception of public relations in Chinese and South Korean newspapers

The study analyzes the major newspapers of China and South Korea to explore how the journalists perceive public relations term which is equivalent to Xuan Chuan in China and Hong-Bo in South Korea. Chinese news considered the primary function of Xuan Chuan to be persuasion, whereas Korean news considered the primary functions of Hong-Bo to be public information and image (reputation) management. Xuan Chuan was more likely to be associated with the government and persuasion, whereas Hong Bo was closely associated with for-profit organizations and image management.     

On Childhood and Risk: An Exploration of Children's Everyday Experiences in Rural Peru

Drawing on data from Peru, this article explores how poverty mediates diverse risks in rural children's lives. It offers four main arguments. First, risk is not simply a feature of ‘extraordinary’ childhoods, but integral to everyday, ‘ordinary’ lives. Second, children's responses to adversity are crucially shaped by sociomoral considerations. Third, children participate actively in household risk mitigation, their engagement structured by individual (biographical) and collective factors. Fourth, changing circumstances present new opportunities and challenges for children living with adversity. Current approaches focusing on so‐called ‘objective’ risks neglect children's own priorities and subjective experiences.