IMPLICATIONS OF A MODAL-DELAYED DISTRIBUTED LAG RESPONSE TO ADVERTISING EXPENDITURE*

This paper reviews a generalized optimal theoretic advertising model with the flexibility to account for a modal-delayed (inverted V), distributed lag response to advertising expenditure. Three econometric techniques are used in a general test of this model. Conclusions show that models constrained to a simple exponential lag overspecify the optimal level of advertising.     

Contesting Dominance and Performing Badness: A Micro‐Sociological Analysis of the Forms,Situational Asymmetry,and Severity of Street Violence

This article proposes two ideal types of street violence: contesting dominance and performing badness. These ideal types were used as heuristic devices in qualitative analyses of 159 violent interactions among Dutch youth, taken from judicial case files. These analyses revealed that over half of the interactions resembled the contesting dominance type. Here, opponents engage in sequences of challenges and provocations to aggressively establish a domineering self; attackers purposively looked for or arranged confrontations that revolved around the issue of who is superior per se. The performing badness type was found in 30% of the cases. This is one‐sided violence in which attackers humiliate and toy with their victims to display their power and meanness. The relationships between these forms of violence, situational asymmetry (weak victims and supportive groups) and severity of the violence were analyzed statistically. Contesting dominance was associated with more severe violence, resulting from the greater amount of confrontational tension. Situational asymmetry was the rule in both forms of violence. The difference between the size of the attackers’ supportive group and that of the victims turned out to be especially important. The larger the difference, the more severe the violence in general, but especially in contesting dominance.     

Toward the Assessment of Public Values

Efforts to measure trends in citizen preferences have been curtailedby the tendency of public opinion analysts to study ephemeralissues, to depend upon single questions, and to analyze issuesindividually rather than in relation to competing concerns.An illustrative analysis uses conceptualization of opinionsin a value framework and factor analysis to overcome these limitations.     

Delivery, Management and Access Model for E_prints and Open Access Journals

A study conducted for the (United Kingdom) Joint Information Systems Committee reviewed possible models for implementing Open Access to research reports in institutional archives and Open Access journals. The conclusion was that a “harvesting model,” in which full texts reside on the original servers but metadata are harvested, held, and enhanced by a central service, was preferable to either a centralized national service or a completely decentralized service for the UK. The study included issues of populating institutional archives (IAs) and some form of mandatory archiving for publicly funded research results to obtain a critical mass of Open Access material in such a system.     

Metro/Nonmetro Residence,Nonmarital Conception,and Conception Outcomes*

Abstract Two of the most significant changes affecting U.S. society during the 20th century were transformations in family structure and the transition from a nonmetropolitan/farm society to a largely metropolitan society. In this study, classic sociological theory, developed to understand differences between metro and nonmetro society, was employed. Despite contentions that the residence variable is no longer viable, we hypothesized that nonmetro interaction patterns would result in nonmetro residents making more traditional and conservative choices relative to family formation. Analysis of data from the 1995 National Survey of Family Growth provided support for these contentions. Nonmetropolitan women were significantly more likely than metropolitan women to be married at the time of conception. Further, when comparing women who were not married at conception, nonmetro women were significantly more likely than metro women to get married prior to the birth of the child, and were significantly more likely to have the pregnancy result in a live birth.     

Old age and the demographic transition

Summary This paper examines the impact of the demographic transition upon the potential supply of, and demand for, family support for the aged in Australia. Using census and survey information on population cohorts entering old age, comparisons are drawn concerning their surviving issue, household composition and family membership. Long-term changes in fertility are shown to have had only a small impact upon the supply of potential carers among relatives and, although the demographic transition has led to a more universal inclusion of old people in family networks, there have not been major changes through time in the proportions living in extended family households. Short-term changes, however, such as low fertility during the 1930s, have caused disordered cohort flow, with the result that current generations of the elderly are members of deprived cohorts in terms of their access to family support.     

Long range planning for public libraries—A Delphi study

Library managers in the local authority sector are increasingly needing to forecast future developments in order to have any chance of obtaining a realistic share of available resources. The Public Libraries Research Group, which was founded in 1971, produced a statement on public library aims and objectives and as a follow up to this carried out a Delphi exercise in 1973/74 to try and establish what technological, environmental, socio-economic and political pressures would effect developments in this field in the next 30 years. This was the first exercise of its type to be carried out in the United Kingdom and the full results have been published recently by the Public Libraries Research Group as a report. This paper describes how the project was evolved and carried out.