劳作之中：农民的世界史

自2011年秋季学期始,中国农业大学人文与发展学院组织“农政与发展”系列讲座,延请当代国内外著名学者围绕中国与世界的“农政变迁”、“发展转型”两大主题阐发其卓越的研究与思考。这一系列讲座包容社会科学研究的多个学科、多种分析视角、多类主题,对于全面认识与理解乡土社会的历史传统、现实处境与未来前景,富有启迪。本刊将陆续刊登这一系列讲座的录音整理稿,以飨读者。     

Fiscal Foresight and Information Flows

News—or foresight—about future economic fundamentals can create rational expectations equilibria with non‐fundamental representations that pose substantial challenges to econometric efforts to recover the structural shocks to which economic agents react. Using tax policies as a leading example of foresight, simple theory makes transparent the economic behavior and information structures that generate non‐fundamental equilibria. Econometric analyses that fail to model foresight will obtain biased estimates of output multipliers for taxes; biases are quantitatively important when two canonical theoretical models are taken as data generating processes. Both the nature of equilibria and the inferences about the effects of anticipated tax changes hinge critically on hypothesized information flows. Different methods for extracting or hypothesizing the information flows are discussed and shown to be alternative techniques for resolving a non‐uniqueness problem endemic to moving average representations.     

Marketing Is from Mars,IT Is from Venus: Aligning the Worldviews for Firm Performance

A typical firm is operated by multiple functional managers who may collaborate as well as compete to achieve firm performance. In the digital age, firm performance is essentially customer‐dependent and technology‐dependent, with both marketing and information technology (IT) playing key roles. Unfortunately the two functions often have very different worldviews. We show how these differences can damage firm performance, and suggest ways to mitigate this damage. We build a worldview difference model, synthesized from multiple disciplines. The model is tested using both matched and nonmatched observations from marketing and IT managers, and is analyzed with hierarchical linear models using both perceptual and objective firm performance data over a 4‐year period. We find that differences between the beliefs and perceptions of marketing managers and IT managers generate a negative impact on firm performance, and suggest appropriate technology‐culture associations to effectively align their worldviews for firm performance. To improve firm performance, a cross‐functional appreciation for market and technology drivers can be achieved by making marketing managers more learning‐oriented and by providing IT managers a culture that is congruent with technology.     

Supporting Quick Response Through Scheduling of Make-to-Stock Production/Inventory Systems*

Scheduling of traditional job shops in make-to-order systems has seen extensive research over the past three decades. In such systems, performance is often related to various job completion metrics such as average flow time, average lateness, etc. This paper examines a scheduling problem in a make-to-stock environment where individual job completion measures are irrelevant. In this case, customer orders are satisfied through on-hand inventory where customer service is more closely related to the manufacturer's ability to quickly satisfy demand. We consider the role of scheduling in reducing inventories and improving customer service in the context of a manufacturer who assembles several different products on a single assembly line. We develop scheduling rules for such a system and experimentally compare their performance to those typically used in such environments. Our results indicate that rules which consider the inventory position and demand forecast outperform traditional fixed cycle rules.