Campaigning in the fourth age of political communication. A multi-method study on the use of Facebook by German and Austrian parties in the 2013 national election campaigns

Starting from the contribution to the discussion on a fourth age of political communication, here we argue that, as a consequence of how the Web 2.0 has changed political campaigns, the theoretical time-bound three-phase models of political campaigning must be reconsidered. We propose four ideal campaign types based on their ideal-typical target audience: partisan-, mass-, target group- and individual-centered campaigns. In reality, each campaign combines elements of all types. To examine this mixture empirically, we apply a most similar systems design and investigate five German and six Austrian parties’ use of Facebook in the 2013 national election campaigns. On the basis of face-to-face interviews with the campaign managers and a quantitative content analysis of the respective parties’ Facebook pages, we analyze how parties used Facebook as a campaigning tool to inform, interact with, and mobilize voters, as well as which target audiences they addressed. We find that, although the campaign managers declare Facebook their most important Web 2.0 campaigning tool, the German and Austrian parties did not make use of Facebook’s interactive and mobilizing potential, rather relying on mass-centered information, possibly due to the framework conditions in both countries. Based on our findings, we conclude that the role of context for election campaigning should be discussed more carefully.     

全球化背景下我国面临的舆论环境——论“中国威胁论”的由来与实质

在全球化背景下的文化激荡非常激烈。新闻媒体作为意识形态的重要组成部分 ,其作用显得越来越突出。因此 ,全球化条件下国际舆论环境对我国的发展来说是非常重要的 ,也是营造和平国际环境的重要组成部分。分析“中国威胁论” ,可使我们认清形势 ,为建设中国特色社会主义开创稳定和平的舆论环境。     

农村税费改革思路

分析了农民负担制度改革的必要性 ,提出了农村税费与国际接轨、建立一元税制 ,清理各项涉农收费项目 ,耕地的面积与地力要准确核定 ,常年产量评定要客观 ,计税价格要合理确定 ,将义务教育的事权收归省级政府、中央政府 ,加快机构改革、减少不必要开支 ,加强农村基层组织建设和民主法制建设 ,积极发展乡 (镇 )及村级集体经济 ,建立三级督查网络等1 0项对策思路。     

论中国社会转型期的经济特征与文献信息资源的共建共享

我国目前正处在经济体制转轨的关键期 ,经济发展的起飞期和社会现代化的临界期的三合一阶段。此时的经济发展在给文献信息资源共建共享带来物质基础、思想基础和人力资本基础的同时 ,也使其面临着诸多的挑战。旨在提示我国的文献信息资源共建共享过程中 ,应如何抓住机遇并应对挑战     

Ehrenamt in Deutschland und Großbritannien – Sprungbrett zurück auf den Arbeitsmarkt?

The article examines the influence of volunteering on re-employment chances of the unemployed in Germany and Great Britain. On the basis of the German Socio-Economic Panel (GSOEP) and the British Household Panel Study (BHPS), random effect logit models are used to show a positive influence of volunteering on the labour market chances mainly for young unemployed British males. The article develops a theoretical explanation for these findings based on human and social capital theories as well as on the Varieties of Capitalism approach. This enables the relevance of volunteering in the labour market to be evaluated, not only with respect to the volunteer’s sex and age but also with respect to the institutional context factors.     

Sektion Kultursoziologie Jahresbericht 2004

Ohne Zusammenfassung     

SPECIAL ISSUE： DISTRIBUTION OF NATIONAL INCOME IN A TRANSITIONAL ECONOMY Introduction

The share of labor income in China＇s national income shrank dramatically from the mid- 1990s onwards, accompanied by the shrinking of the share of household income and a continuing rise in the shares of corporate and government income. As income distribution is closely related to social stability, public well-being and economic development, changes in this regard and the related policy suggestions have attracted wide attention. The four articles in this special issue are devoted to answering three questions： a） what has caused the decline in labor income share？ b） what factors have contributed to the changes in the distribution of national income among the corporate, govemment and household sectors？ and c） what impact does the changing distribution of national income have on the national saving rate？     

试析“拉派指数”概念外延的扩大——兼谈综合汇率动态与购买力平价按拉派指数编制

拉斯贝尔和派许先后提出以基期和报告期物量为权数的物价指数 (合称拉派指数 )。拉派指数概念产生后 ,所有时间和空间的经济指数都可以按拉派二氏的主张划类。从拉派指数综合形式向平均形式的变化过程 ,以及某些经济指标按拉派指数编制的原理可以看出 ,拉派指数概念的外延扩大了     

The Historical Situation of Turkish Migrants in Germany

The recruitment of Turkish migrant workers in Germany was originally a temporary measure because of a shortage of manpower, but over time they settled permanently and were joined by their families. This led to changes in lifestyle and many problems of adaptation. This paper examines the complex integration process, their contribution the Germany economy and the changes that the host society has had to make to fulfil the needs of a community now resident in Germany for 40 years.