An overview of Middle East public relations practice,education, and research from isolation to globalization

ABSTRACT

Public relations has a critical role in addressing culture difference and enhancing research outreach. An analysis of practice, education and research in Middle East provides an exemplar of the need to move the discipline’s scholarship from global isolation to cultural inclusivity. A review of current scholarship in the discipline's journals documents the preeminence of “Western” theory. Research with culturally collaborative studies of media, culture, technology, and society is needed to provide global perspectives. The paper argues five initiatives are needed next steps for the discipline to achieve global inclusivity: * Enhance research collaboration – Culturally collaborative studies of media, culture, technology, and society are needed to provide global perspectives in our discipline. *Address bilingual scholarship – Public relations theory needs to acknowledge varied traditions and methodologies. Research journals need Middle Eastern faculty editorial board members and need to explore translation options. *Align research with the profession – Globally, public relations research needs qualitative understanding. Cultural differences often regress quantitative analysis to meaningless implications for both theory and practice. *Assess curriculum globalization – Educators need to increase cultural content in courses. Textbooks are needed that reflect the globalization of the field from multiple perspectives. *Develop international accreditation standards – An accreditation model based on bilingual, global, and contemporary careers in the discipline is needed. International accreditation site teams must include bilingual members.     

When the snowball fails to roll and the use of ‘horizontal’ networking in qualitative social research

Snowball sampling is frequently advocated and employed by qualitative social researchers. Under certain circumstances, however, it is prone to faltering and even failure. Drawing on two research projects where the snowball failed to roll, the paper identifies reasons for this stasis. It goes on to argue that there are alternative forms of networking that can be developed by the qualitative social researcher in lieu of snowballing. Specifically, when research momentum fails to build, rather than drilling down ‘vertically’ through social networks, we argue that the researcher can move ‘horizontally’ across social networks and cast the sampling and recruitment net wide and shallow rather than deep. This change in emphasis can, we argue, make the difference between a project failing and a project succeeding, and points to the importance of a variegated understanding of the social networks on which our social research depends.     

Identities in Transition: Women Caregivers in Bereavement

Population aging and longevity due to medical advances over the past few decades have meant that the approximately 44 million caregivers in the United States and eight million caregivers in Canada must provide more intensive levels of care and for longer periods of time. Consequently, caregivers are often profoundly affected by their caregiving role in emotional, psychological, physical, and financial ways. Thirty years of research on this population have helped to create a caregiver profile and identify the significant challenges for caregivers. One area explored to a much lesser extent is the postcaregiving period, when the caregiver transitions into a period of bereavement. This period can be particularly challenging for caregivers given the commitment inherent in the caregiving process. Research has shown that the emotional reactions of caregivers as well as practical challenges do not end with the death of the care recipient. In fact, complex realities, tensions, and responses continue well after the death into the postcaregiving period. This study of bereaved women caregivers explored their lived experiences in the postcaregiving phase. One central theme emerged and suggested that the experience of caregiving had an effect on the caregivers’ identities, which then influenced their bereavement processes and experiences.     

Working mothers’ emotional exhaustion from work and care: The role of core self-evaluations,mental health,and control

This research examined the direct and indirect relationships between core self-evaluations (via mental health) and emotional exhaustion originating from both the work and caregiving domains. The extent to which these relationships were moderated by control over work and care also was examined. Data came from 142 employed mothers in Australia who completed surveys at three measurement points each separated by four weeks. Results showed that core self-evaluations related positively to mental health which, in turn, related negatively to emotional exhaustion originating from work, but only when work control was high. Moreover, core self-evaluations related negatively to emotional exhaustion originating from care through improvements in mental health, but care control did not moderate this relationship. Overall, these findings contribute to a better understanding of how working mothers’ personal and work resources mitigate emotional exhaustion.     

The Clinician as Neuroarchitect: The Importance of Mindfulness and Presence in Clinical Practice

Interpersonal neurobiology provides a framework from which to examine the incorporation of mindsight and mindfulness into clinical practice, employing the brain’s capacity for neuroplasticity to move oneself and one’s clients toward greater well-being. Through the lens of interpersonal neurobiology, this article will examine the benefits of mindfulness for clinicians, clients, and the therapeutic relationship. Lasting changes associated with mindfulness practices, including the hypothesized potential to alter one’s previously insecure attachment patterns, will also be discussed. An explanation of how to cultivate mindfulness by starting with presence and sustaining the practice with compassion will then be presented. Finally, practices that cultivate growth within the therapist–client relationship will be explained, along with clinical applications and recent research demonstrating the neural correlates of these practices and how they are effective at the level of the brain itself.     

Entrepreneurship by Any Other Name: Self-Sufficiency Versus Innovation

Entrepreneurship has been promoted as an innovative strategy to address the employment of people with disabilities. Research has predominantly focused on the self-sufficiency aspect without fully integrating entrepreneurship literature in the areas of theory, systems change, and demonstration projects. Subsequently there are gaps in services, policies, and research in this field that, in turn, have limited our understanding of the support needs and barriers or facilitators of entrepreneurs with disabilities. A thorough analysis of the literature in these areas led to the development of two core concepts that need to be addressed in integrating entrepreneurship into disability employment research and policy: clarity in operational definitions and better disability statistics and outcome measures. This article interrogates existing research and policy efforts in this regard to argue for a necessary shift in the field from focusing on entrepreneurship as self-sufficiency to understanding entrepreneurship as innovation.     

Seasonal comparisons of daily activity budgets of gray squirrels (Sciurus carolinensis) in urban areas

Gray squirrels (Sciurus carolinensis) use trees for various resource needs in urban and nonurban settings; particularly, mast producing trees which are the preferred and supplemental foods for the species. During periods of abundant mast availability, less time will be invested in foraging because of the higher success rate stemming from the increased ability to locate food items. Conversely, in periods of reduced mast availability, more time will be invested in foraging. However, correlations between food availability and foraging effort are only supported under the assumption that gray squirrels rely significantly on mast as a preferred or supplemental food source (Nixon et al, J Wildl Manag 39:1–25, 1975). Therefore, given the seasonal variation in the availability of mast, there should also be correlating seasonal variations in foraging effort. In this paper, we will examine daily and seasonal time-activity budgets of gray squirrels in urban areas. We studied the time-activity budgets of gray squirrels in six urban parks in Baltimore, MD. Seasonal frequencies of activities were expressed as percent occurrence and seasonal differences in activities were analyzed using a Tukey Studentized multiple range test for significance. We found that the activity with highest percent occurrence was forage (2003, summer: 23.8 %, fall: 25.9 %; 2004, summer: 23.1 %, fall: 25.2 %), followed by feed and store, all activities associated with food. Results of the Tukey Studentized multiple range test for seasonal differences of activities yielded significant results (P?P?=?0.003); fall 2003 and fall 2004 (P?=?0.048).     

‘All in all it is just a judgement call’: issues surrounding sexual consent in young people’s heterosexual encounters

In the UK, there has been growing concern about young people’s understanding of sexual consent, with the views of young people themselves often lost in academic and educational policy debates. However, the focus on high rates of sexual violence has meant a lack of attention on the everyday negotiation of consensual heterosexual activity, leading to assumptions being made regarding young people’s lack of understanding of sexual consent. This paper emerges from a wider study of over 500 young people which sought to uncover their understanding of the issues. Drawing on data from workshops and the open text responses to an on-line survey the findings presented in this paper show that the majority of heterosexual young people understood the complexity of sexual consent as an embodied process, which can be difficult to define, talk about or practice uniformly. This complex understanding, in which sexual consent is a continuum rather than a dichotomy, has implications for sexual education initiatives. We argue that it is only by providing a closer understanding of how – within consensual sexual activities – young people understand and enact sexual consent through a range of embodied communication strategies that education surrounding sexual assault will become meaningful.     

Race/ethnic differentials in heavy weight and cesarean births

Objectives: The general objectives of this research are tofurther our understanding of the distribution and incidence of heavy weight births and to examine differentials in the use of cesarean section as a response to macrosomia in models that are more broadly comparative by race/ethnicity than any that have heretofore been estimated. Methods: The data are drawn from the combined 1989–1991 NCHS Linked Birth/Infant Death Cohort Files,a data set of over 12 million live births and over 100,000 infant deaths that allows for highly reliable estimations for relatively small race/ethnic sub populations. Results: The results confirm that previously identified determinants of macrosomia such as maternal diabetes,maternal weight gain, parity and a previous heavy weight infant are highly predictive of a macrosomic birth, independent of race/ethnic effects. With respect to the management of heavy weight births, race/ethnic differentials exist in the odds of a cesarean delivery, theprocedure most often used to limit the risks of a macrosomic delivery.