Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication

By engaging in corporate social responsibility (CSR) activities, companies can not only generate favorable stakeholder attitudes and better support behaviors (e.g. purchase, seeking employment, investing in the company), but also, over the long run, build corporate image, strengthen stakeholder–company relationships, and enhance stakeholders' advocacy behaviors. However, stakeholders' low awareness of and unfavorable attributions towards companies' CSR activities remain critical impediments in companies' attempts to maximize business benefits from their CSR activities, highlighting a need for companies to communicate CSR more effectively to stakeholders. In light of these challenges, a conceptual framework of CSR communication is presented and its different aspects are analyzed, from message content and communication channels to company- and stakeholder-specific factors that influence the effectiveness of CSR communication.     

On Shortest k-Edge-Connected Steiner Networks in Metric Spaces

Given a set of points P in a metric space, let l(P) denote the ratio of lengths between the shortest k-edge-connected Steiner network and the shortest k-edge-connected spanning network on P, and let r = inf l(P) P for k 1. In this paper, we show that in any metric space, r 3/4 for k 2, and there exists a polynomial-time -approximation for the shortest k-edge-connected Steiner network, where = 2 for even k and = 2 + 4/(3k) for odd k. In the Euclidean plane, and .     

Blocking Rumor by Cut

In this paper, a rumor blocking problem is studied with an objective function which is neither submodular or supermodular. We will prove that this problem is NP-hard and give a data-dependent approximation with sandwich method. In addition, we show that every set function has a pair of monotone nondecreasing modular functions as upper bound and lower bound, respectively.     

一个与分担值相关的亚纯函数正规定则

设D是C内的一个区域,n,k≥2是两个正整数,a是有限非零复数,P是一个多项式,且其次数或者degP≥3,或者degP=2且P只有一个不同零点,F是D内的亚纯函数族,对任意f∈F,f的零点重级至少是k.若F中任意函数f与g,P（f）（f（k））n和P（g）（g（k））n在D内分担a,那么F在D内正规.     

行政事业单位完善内部控制的探讨

内部控制理论是现代管理理论的重要组成部分。我国内部控制规范的制定和实施起步较晚,目前还缺乏一套对行政事业单位行之有效的内部控制指导性规范。随着事业单位体制改革的推进,建立完善高效的内部控制制度变得更加迫切。通过分析行政事业单位内部控制存在的问题,列举了实施内部控制的七项措施,为这类单位内部控制制度的建立提供参考。     

西方比较公共管理研究的现状与问题

采用文献梳理与历史分析的方法,对西方比较公共管理的演进过程进行了研究,在总结西方比较公共管理研究阶段划分的基础上,探讨了西方比较公共管理研究的现状及其特点,阐述了以美国为代表的当代西方发达国家比较公共管理研究的现存问题以及需要改进的路径。     

基于光纤光栅的锚端预应力传感器的研究

针对传统检测方法长期稳定性差、信号不能远距离传输等缺点，基于光线光栅的优点，以及预应力钢绞线的特殊结构和复杂工作情况，本文提出了基于光纤光栅的预应力锚端传感测试方案，进行了光纤光栅锚端预应力传感器的研究，实验表明该传感器重复性好，测量精度高，可以满足预应力锚端监测的需要。     

圣与王:骆一禾、海子诗歌主体形象比较

骆一禾、海子心灵构造和诗歌境界的差异集中反映在他们诗中各自的主体形象中。"圣"代表了骆一禾诗歌的主体形象,它是骆一禾的诗歌抱负、人文关怀、人格理想的象征;"王"代表了海子的主体形象——海子的"王"与权力无关,他一心渴望成为的乃是"诗歌之王"。"圣"与"王"两个主体形象分别代表了两位诗人的心灵原型。     

质量与效益：高等教育内涵发展的关键

我国高等教育正处在从外延式发展向内涵式发展转变时期,这对高等教育提出了更高的要求,同时遇到了新的挑战.努力提高教育质量、增强办学效益,是高校办学的关键.文章结合现实提出了提高教育质量与办学效益、实现内涵发展的路径:树立科学的教育质量观和办学效益观;将高等教育的质量与效益有机统一于办学活动之中;以科学的制度设计为内涵发展提供制度保证;加强战略执行能力建设.推进学校内涵发展等.     

猪伪狂犬病病毒和鹦鹉热衣原体分离与鉴定

本文报道重庆某集约化种猪场爆发流产、死产胎儿中伪狂犬病病毒 (RB990 1株 )和鹦鹉热衣原体 (CR99株 )分离鉴定结果。伪狂犬病病毒RB990 1株能引起MDBK细胞典型细胞病变 ,被伪狂犬病病毒Fa株标准阳性血清中和 ,能引起家兔奇痒及死亡。鹦鹉热衣原体CR99株在鸡胚卵黄囊中生长良好 ,对青霉素敏感 ,对磺胺嘧啶不敏感 ,能引起妊娠豚鼠流产