逆势扬帆 异军突起——简析“来福士”品牌“合势”传播之妙

2008年，是个不平常的年份。当国人尚未从奥运会的喜悦中抽身出来，带着丰收的心情历数改革开放30年社会巨变时，一场全球性的经济危机不期而至。随着国际金融危机向纵深发展，国内经济发展随之阻滞，而房地产市场深度调整，更加刷了人们对经济下滑趋势的担忧。媒体报道中“地产冬天”、“呼吁救世”等字眼又随处可见，政府亦在不断呼吁“中国信心”，未来经济走向在专家学者解读中未现明朗态势。在外界传言和行业理性深度调整相混淆时，一股清新的春风——凯德置地“来福士”品牌的传播逆“声”扬帆，给整个地产传媒界增添新的视角。细观其传播始末。有效的“合势”组合拳运用。值得品味。     

Abortion: A Technique for Working through Grief

Abstract

The successful implementation by a large public university health service of a satellite clinic involves a number of processes and funding issues. The authors discuss the development of such a program at a small community college in Appalachia. The first 4 years' experience in operating the satellite clinic created a number of valuable management lessons that they believe could assist others with similar goals for extending their services.     

Delinquency prevention using family-based interventions

This paper reviews 24 evaluations of prevention programmes including some kind of family-based intervention (usually parent training or parent education), an outcome measure of offending or disruptive child behaviour, a high quality experimental design and a minimum sample size of 100. Programmes are divided into seven categories according to the context of the intervention: home visiting, day care, pre-school, school, clinic, community or multi-systemic therapy. Most interventions were effective in reducing childhood antisocial behaviour and later delinquency, and in some cases their monetary benefits exceeded their monetary costs. General parent education and more formal parent training are both effective prevention techniques. Research is needed to identify the active ingredients of successful programmes, and to establish why some large-scale programmes were not successful. Copyright © 1999 John Wiley & Sons, Ltd.     

Development of Ego‐resiliency: Relations to Observed Parenting and Polymorphisms in the Serotonin Transporter Gene During Early Childhood

We used observed parenting behaviors, along with genetic variants and haplotypes of the serotonin transporter gene (SLC6A4), as predictors of children's ego‐resiliency during early childhood (N = 153). The quality of mothers' parenting was observed at 18 months of age, and mothers' reports of ego‐resiliency were collected at six time points from 18 to 84 months. Genetic data were collected at 72 months. Observed parenting was positively associated with initial levels of children's ego‐resiliency. Furthermore, although individual genetic variants of the serotonin transporter gene (LPR, STin2) were not associated with ego‐resiliency, the S10 haplotype (that combines information from these two variants) was negatively associated with initial levels of ego‐resiliency. Both parenting and serotonin genetic variation uniquely predicted children's ego‐resiliency, suggesting an additive effect of genetic and parental factors.     

Mindfulness and Cognitive Therapy in Depression Relapse Prevention: A Case Study

Depression is the most commonly diagnosed mental illness in the United States with relapse rates as high as 80–90% in some circumstances (Chen et al. in Res Soc Work Pract 16(5): 500–510, 2006; Mintz et al. in Arch Gen Psychiatry 49: 761–768, 1992; Teasdale et al. in J Consult Clin Psychol 68(4): 615–623, 2000). Cognitive therapy (CT) and psychopharmacology have been the mainstays of treatment for depression and relapse prevention, yet relapse remains a significant risk of this mental illness (DeRubeis et al. in Arch Gen Psychiatry 62: 409–416, 2005; Meyer and Scott in Behav Cogn Psychother 36: 685–693 2008; Rush et al. in Cognit Ther Res 1: 17–37, 1977). The literature review, case illustration and analysis examines the rationale for integrating mindfulness practice, and demonstrates the application of this practice in conjunction with cognitive therapy to reduce the risk of relapse in Major Depression.     

Cumulative Risk for Early Sexual Initiation Among American Indian Youth: A Discrete‐Time Survival Analysis

Approximately 3 million teens are diagnosed with a sexually transmitted disease (STD) annually; STDs rates for American Indian young adults are among the highest of any racial/ethnic group. An important risk factor for STDs is early initiation of sex. In this study, we examined risk for early initiation with 474 American Indian youth ages 14–18, using 11 risk factors from three developmentally important microsystems (family, school, peers) along with several individual characteristics; a cumulative risk index was also calculated. Discrete‐time survival analyses showed that predictors of early initiation differed by gender. For young men, younger initiation of sex was predicted by lower grades, liking school less, having peers with less prosocial attitudes, a greater likelihood of having used alcohol or drugs at first sex, and having higher sensation‐seeking. For young women, earlier initiation was related to having mothers who had their first child at an early age and who had less formal education, to having parents who had divorced, dropping out of high school, using alcohol/drugs at first sex, and higher sensation‐seeking. Higher cumulative risk was associated with elevated risk of sexual initiation, although the degree of added risk varied with age for women. Cumulative risk deserves broader attention in understanding the early initiation of sexual intercourse.     

Maternal Mental State Language and Preschool Children's Attachment Security: Relation to Children's Mental State Language and Expressions of Emotional Understanding

Mothers’ mental state language in conversation with their preschool children, and children's preschool attachment security were examined for their effects on children's mental state language and expressions of emotional understanding in their conversation. Children discussed an emotionally salient event with their mothers and then relayed the event to a stranger. Compared to mothers of insecurely attached children, mothers of securely attached children used more mental state language and had children who used more mental state language with both mother and stranger, and who expressed more emotional understanding in the mother–child conversation. Maternal mental state language and attachment security made shared contributions to children's mental state language with their mothers. Maternal mental state language accounted for the effects of attachment security on children's expressions of emotional understanding in the mother–child conversation. Mothers’ mental state language to their children may enhance secure attachment and foster children's understanding of mental states in self and others.     

Residential Segregation on the Island: The Role of Race and Class in Puerto Rican Neighborhoods

In this paper, we use racial data from Census 2000, available for the first time in 50 years, to examine the links among race, socioeconomic status, and residential location on the island of Puerto Rico. Puerto Ricans overwhelmingly chose white as their race, and they chose only one race, not a combination of races that would seem more in keeping with the ideology of mestizaje. Overall, segregation by race is modest compared with residential segregation in the United States. In keeping with the Puerto Rican claim that class is more important than race, we find that segregation by race is generally lower than segregation between the lowest and highest income categories in all metro areas, but that the results for education and occupational status differ by metropolitan area. In San Juan-Bayamón, the most diverse metropolitan area on the island, we find that as percent black increases, neighborhood socioeconomic status decreases, though the changes are not that stark, except in Loiza, a community of black Puerto Ricans and in some Dominican neighborhoods, though there are relatively few of these neighborhoods.