Examining the interplay of an organization's prior reputation,CEO's visibility,and immediate response to a crisis

In one of only a few crisis communication research studies taking a relational approach, examining the effects of a company's prior reputation in publics’ responses to a given crisis situation, Lyons and Cameron (2004) found that both reputation and response profoundly affected publics’ attitude and behavioral intentions toward an organization involved in a crisis situation, using hypothetical, fictitious organizations and crises. Using actual organizations and crises, our research team designed a 2 (reputation: good vs. bad) × 2 (crisis response: apologetic vs. defensive) × 2 (CEO visibility in immediate crisis response: visible vs. invisible) within-subjects experiment (N = 102) to examine the variances in stakeholders’ attitudes and behavioral intentions toward a company after being exposed to online video that delivered a corporate crisis response. Findings were counter-intuitive: a defensive response to a crisis is as acceptable to crisis stakeholders as an apologetic response if the CEO is visible (or audible) in the response and if the pre-crisis company-stakeholder reputation is positive. Good reputation, defensive crisis response and CEO visibility in immediate response to a crisis resulted in the best stakeholder attitudes and purchase intentions.     

Institutionalizing public relations in China: A sociological analysis of the Chinese Premier's Press Conference

Unlike previous studies that focus on the problems of public relations management, this study tackles the institutionalization of PR in China from a sociological perspective. Through the process of social construction, public relations is institutionalized according to changes in the larger environment, making use of different sources of legitimation. Focusing on the evolution of the Chinese Premier's Press Conference (CPPC), this study finds that the institutionalization of PR in China, especially in the realm of governmental practices, has varied in its structure, settings and contents, which are mixed with informal features within the Chinese social–political context. The CPPC has become a venue for top-down publicity for the powers that be. Because the organizational structure of the CPPC is more centralized than that of other governmental institutions, the form and content of its PR communications are mostly predictable. However, it is the process of the institutionalization of the CPPC that is revealing of how the Chinese government rationalizes its authority and legitimacy.     

变性手术法律标准研究

变性手术具有高度伦理性、高侵袭性、高风险性及后果的不可逆性,国家法律必须对其进行规制。"变性人法律与就业政策国际联合会"制定的《变性人医疗法律标准》和"世界变性人健康专业协会"制定的《哈利.班杰民性别焦虑国际协会性别识别障碍医疗标准》(第六版)在变性手术标准方面具有很高的借鉴价值。我国卫生部《变性手术技术管理规范(试行)》存在一些限制患者权利的条款,建议删除患者应提交无罪证明、性取向不能为同性、患者未在婚姻状态等条款。     

市场经济主导下佛山空间结构演变的影响要素分析

佛山从历史上著名的“四大名镇”到“珠三角制造业重地”,集合了历史文化、村镇经济、广州辐射的多重动力,佛山市行政区划调整已历时近十年,佛山空间结构的演变,已成为中国快速城镇化值得探讨的生动案例。2002年底,行政调整后的佛山市在战略规划中确定了“2＋5”的组团结构,而后又相继提出“中心组团”、“东平新城”的空间布局概念并成立了相应的管理机构,与此同时佛山市下辖的南海区和顺德区也在进行适应产业提升的空间重新布局,貌似无序的村镇布局在市场经济的主导下,能否不断加以改善并实现城市产业转型和生活品质的提升,本文试图以佛山活跃的村镇经济为背景,解析佛山空间形态形成的动力,探索行政意愿和市场导向共同作用下的空间结构演变。     

深圳特区产业结构变迁与经济增长

通过对深圳市1979—2009年的经济统计数据进行回归与图表分析,描述深圳市的产业结构状况及其形成过程,指出了深圳开Z30年来虽经济成就斐然,但产业结构相比20世纪90年代仍无实质改变。文章依据分析思路认为深圳尤应加速推进产业结构转换、升级,提升第三产业产值在GDP中的比重,形成更高效率经济增长方式并优化产业结构,从而实现经济体的现代化转型。     

“任务驱动”教学法在高职测量实践教学中的应用探讨

任务驱动教学法是一种以实践为导向,以任务为驱动的教学模式,教师的教学与学生的学习都是围绕一个目标,基于几项任务来完成的,适合于培养学生的自学能力以及独立分析问题和解决问题的能力,尤其适用于测量学这样一门以实践操作为主的课程。     

Marketing as an Investment in Shareholder Value

We present resource‐based and capability‐based arguments of marketing investment intensity to offer a strategic view of marketing as an investment in shareholder value. We find that marketing investment intensity has a U‐shaped quadratic effect on shareholder value creation (Tobin's q) that calls for marketing investment to be protected and increased, not surrendered. We show how marketing investments interact with investments in R&D, human capital and operations to reveal how strategic co‐investments can alter the shareholder value of marketing. Finally, we show how competitive intensity and failings in the firm's investment productivity (its ability to convert investment expenditure into sales) point to malaise in the firm's own strategic architecture as a fault for perceived poor returns from marketing investments. Our findings suggest that marketing investment should not be scapegoated when its contributions to shareholder value are not as expected. When invested in strategically and in combination with other investments, marketing can unlock exciting improvements in shareholder value.     

预售众筹产品质量夸大行为及其预防措施分析

运用理论模型分析了预售众筹中创业者夸大产品质量的行为及其预防措施.首先,构建了预售众筹发起阶段与销售阶段的理论决策模型;其次,求解模型得到了创业者的最优众筹价格及向投资者承诺的产品质量,分析了创业者夸大产品质量的动机;再次,在此基础上设计了由保证金与信用约束组成的预防措施,分析了预防措施对创业者夸大产品质量行为的预防效果.研究结果表明:在无预防措施情形下,创业者会向投资者夸大产品质量以获得众筹成功与追求收益最大化;众筹平台收取保证金虽能对创业者夸大产品质量行为起到预防作用,但预防效果有限;增加信用约束能弥补保证金措施的缺点,提高预防措施的预防效果.最后,通过数值算例进一步阐述了理论模型所得到的相关结论.     

股权质押与市值管理:基于中国沪深股市A股上市公司的实证检验

本文以沪深两市上市公司为研究对象,基于2012-2016年的样本数据,运用STATA14探讨了上市公司发生股权质押后,相较不存在股权质押的公司是否会更有可能进行市值管理,以及股权质押、股权激励和市值管理三者之间的传导机制。基于相关数据的实证结果显示,控股股东在发生股权质押行为后,为了避免股价发生异常波动或者持续下跌从而引发公司治理层面的风险,相较不存在控股股东股权质押情形的公司的确更有可能进行市值管理;进一步分析发现,股权质押后,控股股东会通过股权激励这种手段来进行市值管理。     

基于复杂网络的电动汽车充电桩众筹市场信用风险建模与分析

因其经济优势及环境友好特性,电动汽车（EV）保有量持续攀升。而当前中国充电设施建设明显滞后于电动汽车的扩张速度,成为制约电动车发展潜力的主要瓶颈。由于充电设施具有高正外部性,同时投资回收期较长,难以吸引到传统融资,而基于互联网的众筹作为新型融资方式则受到了广泛关注。但由于缺乏强制性的信息披露制度及相关法律法规,众筹融资过程中的信息不对称问题相较传统融资方式更为严重,由此导致的高违约率也进一步削弱了投资者信心。本文利用复杂网络对电动汽车充电桩众筹融资市场进行建模,刻画了众筹投资者决策过程中的羊群效应,基于信息不对称使用多Agent模型对信用风险的产生、影响及针对性政策效果进行了模拟分析。结果表明,众筹投资者在决策过程中易受到社交网络中负面信息的影响,使得筹资人违约行为的不利影响进一步扩散。而严格的罚款机制可以在不影响融资市场均衡的情况下,使违约行为的恶性循环得到遏制。