An empirical application of multidimensional scaling to advertising pretesting

One of the least-managed aspects of advertising management may well be that of effectiveness measurement. The problem of obtaining satisfactory indications of advertising effectiveness is particularly critical in pretesting since the rationale for pretesting is to evaluate advertisements before their release for broadscale media distribution. Therefore, the primary purpose of the research reported here is to provide empirical evidence of the value of multidimensional scaling methods to pretesting advertising. The article demonstrates how nonmetric methodology obviates the disadvantages of such methods as consumer jury tests and rating scales. A secondary purpose of the research project is to demonstrate the value of pretesting itself by comparing the perceptions of target market consumers with those of selected group of advertising professionals.     

Effects of group therapy on female adolescent survivors of sexual abuse: a pilot study

Treatment interventions for female sexual abuse survivors was explored through a pilot study examining the relationship between group treatment and adolescent self-image. Self-image was defined as body image, self-reliance, self-control, and impulse-control. An experimental pre-post design was utilized. Participants were 13 female adolescent high school drop-outs with a history of sexual abuse who participated in the National Guard Youth Challenge Program at Camp Shelby in Mississippi. Participants completed the Offer Self- Image Questionnaire for Adolescents. The hypothesis that group therapy was an effective intervention for sexual abuse survivors was not supported; however, this is likely due to the small sample size. Because this was a pilot study, mean trends were observed to see directional changes that may assist future researchers. Observation of mean trends revealed that participants who received group therapy increased in levels of impulse control while the group that did not receive group therapy remained the same. Mean trends also revealed that the experimental group had a decrease in self-reliance whereas the control group maintained their levels of self-reliance.     

Loan performance and race

Recent studies find evidence of racial discrimination in mortgage markets. Although these studies explore loan approval rates for whites versus minorities, they do not specifically consider loan performance, either in the form of default rates or loan administration costs. This study considers discrimination in the used car credit market, where the collateral is not subject to location externalities, collateral value and quality do not vary as much as in real estate, and the loan terms are shorter. We find administration costs and default rates are higher for minorities than for whites, controlling for age, income, home ownership, wealth, occupation, loan terms, and geographic location.     

Changing Homeowners' Behaviors Involving Toxic Household Chemicals: A Psychological, Multilevel Approach

We describe an education and behavior change program with a multi-level approach. The program goal is to change how people think about, use, store, and dispose of toxic household chemicals. We assume that changing long-standing behaviors is difficult, requires interventions at multiple points in the individual/group/society/physical environmental system, and requires interventions that address both short- and long-term behavior change. The heart of our program is small group discussions, with a trained leader who uses psychological theories to increase educational impact. Questionnaires indicated that participants were very pleased with the program, especially recipes for homemade nontoxic alternatives. We estimate that the presentation yielded almost three times as much cooperation as the previous 5 years of publicity and promotion (33% vs. 12%).     

Globalization and income inequality: Implications for intellectual property rights

This paper examines the impact of globalization on income inequality for a cross-section of 62 developing countries over a period of 17 years (1985–2001). The results of the study indicate that globalization explains only 15% of the variance in income inequality. More specifically, the results show that (1) strengthening intellectual property rights and openness are positively correlated with income inequality; (2) foreign direct investment is negative and significantly correlated with income inequality but this is not robust to different model specifications; (3) the institutional infrastructure is negatively correlated with income inequality. The study's findings and the review of the literature suggest that globalization has both costs and benefits and that the opportunity for economic gains can be best realized within an environment that supports and promotes sound and credible government institutions, education and technological development.     

Understanding Environmental Risk Perceptions: A Case of Contested Illness in South Florida

Communities facing environmental health threats can experience contention when residents have conflicting interpretations of risks; yet little is known about the social–psychological processes that contribute to divergent risk perceptions in these cases. Drawing on previous work on environmental contamination, contested illness, and literature on risk perceptions, we offer a framework for analyzing how residents assess potential environmental risks. Using the case of The Acreage, Florida, we examine a community where a cancer cluster has been established, but an environmental cause has not been determined. Specifically, we ask how residents individually assess risks concerning possible environmental contamination in cases of contested illness. Data come from 57 in‐depth interviews conducted with current and former residents of The Acreage. We argue that residents utilized particular cognitive heuristics to develop understandings and assessments of the situation. However, when these assessments contradicted those of other residents, community conflict emerged. We conclude by discussing how the framework utilized in our analysis can be applied in future research of contaminated communities.     

Gender conformity,self-objectification,and body image for sorority and nonsorority women: A closer look

Sororities have been identified as placing young women at risk for body image concerns due to a focus on traditional gender role norms and objectification of women. Objective: This study assessed the relationship between conformity to feminine gender role norms, self-objectification, and body image surveillance among undergraduate women. Participants: In a random sample of undergraduates, the authors examined data from sorority and nonsorority women. Methods: In a random sample of undergraduate women, the authors assessed the impact of traditional feminine gender role norms on self-objectification, body image, and feedback regarding physical appearance for sorority and nonsorority undergraduate women. Results: Three linear regressions were conducted, and only conformity to feminine gender role norms contributed significantly in each regression model. Conclusions: Regardless of sorority membership, conformity to feminine gender role norms was found to significantly contribute to increased body consciousness, negative body image, and feedback on physical appearance.     

When “citizenship is indispensable to the practice of a profession”: Citizenship Requirements for Entry to Practise Professions in Canada

This paper explores citizenship requirements for entry to practice regulated professions historically in four Canadian provinces. It reviews how common citizenship restrictions have been in Canadian professions, when and where they were implemented, and what rationales were provided for these restrictions. Findings provide support for both Weberian social closure theory which sees such restrictions as the product of professional lobbying, and state‐centred explanations which hold that states regulate professions to facilitate governance. Many citizenship restrictions were historically implemented by state actors. The decline of citizenship restrictions reflects not only changing social attitudes, but changes in state‐profession relations in Canada.