Branding consultants as cultural intermediaries

Advertising agencies are frequently the focus of sociological studies investigating the ways in which commodities are imbued with meanings, and the impacts of these efforts on consumer activity. However, advertising agencies face increasing competition from other symbolic intermediaries, of which branding consultancies are some of the most successful. This paper explores the nature and significance of branding by focusing upon three key themes: first, its history and relationship to the design industry; secondly, its everyday practice and efforts to translate brand values into material, as well as visual, form; and thirdly, the forms of knowledge drawn upon in its decision-making processes, and their relationship to its broader power and influence. These themes are addressed through a combination of historical analysis and empirical material drawn from interviews with branding professionals, and are framed with reference to the literature on cultural intermediaries     

Locating Gender in Environmental Sociology

Environmental sociology is premised on the inseparability of humans and nature and involves an analytical focus on the place of power and social inequality in shaping human/nonhuman interactions. Our purpose here is to conduct a broad overview of the place of gender in environmental sociology. We review gender‐relevant scholarship within environmental sociology and argue that to date, critical gender theorizing in the sub‐discipline is relatively undeveloped, as evidenced by theory that examines gender without considering power relations. We argue that this represents a shortcoming that should be addressed by future scholarship. In order to inform future critical gender–environment theorizing, we provide a brief review of ecofeminism and note promising examples of scholarship that takes power and inequality seriously when accounting for phenomena of relevance to women and the environment. It is likely that theorizing at the intersection of gender and the environment will become more prevalent given a growing consensus that social justice and equity are precursors to ecological sustainability; environmental sociologists could be the vanguard of critical gender–environment theory.     

Views,events, and debates

Welcome to Gender & Development's Views, events, and debates section. We’d like to invite readers to respond to any of the views expressed in this section, to contact us with reports of events, and to suggest debates on issues relevant to the journal's concern: to inspire and strengthen development initiatives which support the goals of gender equality and women's empowerment.

We’d also like to invite you to send us your feedback on Gender & Development, and suggestions for future issues, to: gadeditor@oxfam.org.uk     

‘We Can All Just Get on a Bus and Go’: Rethinking Independent Mobility in the Context of the Universal Provision of Free Bus Travel to Young Londoners

This paper uses qualitative data from interviews with 118 young Londoners (age 12–18) to examine how the universal provision of free bus travel has affected young people’s independent mobility. Drawing on Sen’s capabilities approach, we argue that free bus travel enhanced young Londoners’ capabilities to shape their daily mobility, both directly by increasing financial access and indirectly by facilitating the acquisition of the necessary skills, travelling companions and confidence. These capabilities in turn extended both opportunity freedoms (e.g. facilitating non-‘necessary’ recreational and social trips) and process freedoms (e.g. feeling more independent by decreasing reliance on parents). Moreover, the universal nature of the entitlement rendered buses a socially inclusive way for groups to travel and spend time together, thereby enhancing group-level capabilities. We believe this attention to individual and group capabilities for self-determination provides the basis for a broader and more child-centred view of independent mobility than the typical research focus upon travelling without an adult and acquiring parental permissions.     

Ordinal independence in nonlinear utility theory

Individual behavior under uncertainty is characterized using a new axiom, ordinal independence, which is a weakened form of the von Neumann-Morgenstern independence axiom It states that if two distributions share a tail in common, then this tail can be modified without altering the individual's preference between these distributions. Preference is determined by the tail on which the distributions differ. This axiom implies an appealing and simple functional form for a numerical representation of preferences. It generalizes the form of anticipated utility, and it explains some well-known forms of behavior, such as the Friedman-Savage paradox, that anticipated utility cannot.     

Standard Errors for Elasticities: A Comparison of Bootstrap and Asymptotic Standard Errors

This article compares two methods of deriving standard errors for elasticities in a linear expenditure demand system with first-order autoregressive errors. The first is the ordinary Taylor series method and the second is Efron's bootstrap. In an example problem, these two methods yielded similar values for the standard errors, with the exception of the income elasticity standard errors, for which the asymptotic standard errors were apparently too large by a factor of two.