Marketing for women in management

Participating successfully in the Single European Market as in any other competitive business situation depends on an adequate supply of managerial and specialist skills.Together with the issue of recognising, employing and integrating women experts and executives as a highly qualified resource, a strategic approach is established for managing personnel. Five steps towards a marketing strategy for women — as well as men — employees are discussed.     

Beyond the limitations of best practices: how logic analysis helped reinterpret dual diagnosis guidelines

The co-occurrence of mental health and substance use disorders is becoming increasingly recognized as a single problem, and professionals recognize that both should be addressed at the same time. Medical best practices recommend integrated treatment. However, criticisms have arisen, particularly concerning the difficulty of implementing integrated teams in specific health-care contexts and the appropriateness of the proposed model for certain populations. Using logic analysis, we identify the key clinical and organizational factors that contribute to successful implementation. Building on both the professional and organizational literatures on integrated services, we propose a conceptual model that makes it possible to analyze integration processes and places integrated treatment within an interpretative framework. Using this model, it becomes possible to identify key factors necessary to support service integration, and suggest new models of practice adapted to particular contexts.     

Using compositional and Dirichlet models for market share regression

When the aim is to model market shares, the marketing literature proposes some regression models which can be qualified as attraction models. They are generally derived from an aggregated version of the multinomial logit model. But aggregated multinomial logit models (MNL) and the so-called generalized multiplicative competitive interaction models (GMCI) present some limitations: in their simpler version they do not specify brand-specific and cross effect parameters. In this paper, we consider alternative models: the Dirichlet model (DIR) and the compositional model (CODA). DIR allows to introduce brand-specific parameters and CODA allows additionally to consider cross effect parameters. We show that these two models can be written in a similar fashion, called attraction form, as the MNL and the GMCI models. As market share models are usually interpreted in terms of elasticities, we also use this notion to interpret the DIR and CODA models. We compare the properties of the models in order to explain why CODA and DIR models can outperform traditional market share models. An application to the automobile market is presented where we model brands market shares as a function of media investments, controlling for the brands price and scrapping incentive. We compare the quality of the models using measures adapted to shares.     

Strategic Candidacy and Voting Procedures

We study the incentives of candidates to strategically affect the outcome of a voting procedure. We show that the outcomes of every nondictatorial voting procedure that satisfies unanimity will be affected by the incentives of noncontending candidates (i.e., who cannot win the election) to influence the outcome by entering or exiting the election.     

Understanding the “Russian Mortality Paradox” in Central Asia: Evidence from Kyrgyzstan

In the former Soviet republics of central Asia, ethnic Russians have exhibited higher adult mortality than native ethnic groups (e.g., Kazakh, Kyrgyz, Uzbek) in spite of the higher socioeconomic status of ethnic Russians. The mortality disadvantage of ethnic Russians at adult ages appears to have even increased since the breakup of the Soviet Union. The most common explanation for this “Russian mortality paradox,” is that deaths are better reported among ethnic Russians. In this study, we use detailed mortality data from Kyrgyzstan between 1959 and 1999 to evaluate various explanations for the Russian mortality paradox: data artifacts, migration effects, and cultural effects. We find that the most plausible explanation is the cultural hypothesis because the personal behaviors that appear to generate a large part of the observed mortality differences (alcohol consumption, in particular) seem to be closely tied to cultural practices. We examine the implications of this finding for understanding the health crisis in post-Soviet states.     

What families in poverty consider supportive: welfare strategies of parents with young children in relation to (child and family) social work

In current European Welfare states, Child and Family Social Work has been assigned a pivotal role in constructing a route out of (child) poverty. The direction, processes and outcomes of these interventions are, however, rarely negotiated with the families involved. Based on a retrospective biographical research with parents of young children who experienced financial difficulties over time, this paper therefore seeks to uncover and understand how parents give meaning to welfare which strategies they accordingly develop and how these perspectives and welfare strategies interact with Child and Family Social Work interventions. We aim to acquire knowledge about how interventions are constructed, interpreted and being used as potentially supportive levers in realizing the well‐being of parents and children in poverty situations and explore how they may influence families' routes out of poverty. Drawing on Lister's analytical framework of agency within the bounds of structural constraints, our research provides insights in the essentially complex, multi‐layered and paradoxical nature of support and suggests that support cannot simply be perceived as synonymous to mobility out of poverty.