The relevance of temporal iconicity with instruction manuals for elderly users

Gerontolinguistic obtains a growing importance with the increase of elderly users due to Demographic Change. Since acceptance and ease of use of supportive systems for elderly, such as "E-Nursing-Assistants", are highly dependent on the age suitable design of readable instructions, an age-appropriate linguistic concept is of high value for usability. There has been only little research on the relevance of foreign words, signal words, textual arrangement, optical accentuation of key terms and temporal iconicity concerning older users. Thus, an efficient design of age suitable manual instructions within a medical context still remains to be done. The objective of this research was to evaluate the relevance of the previously mentioned factors in the context of written instructions. For this, an empirical survey was designed which was given to 45 study participants. The subjects of the experiment were given 4x3 instructions after a pretest questionnaire. The aim was to execute these instructions as correctly and quickly as possible. Furthermore the instructions were rated regarding comprehensibility with a retrospective questionnaire.     

Treatment of premenstrual syndrome: a decision-making algorithm

The aim of this short paper will be to guide the clinician through the plethora of possible interventions to help them to individualize treatment for their patients with PMS. The discussion will highlight management principles rather than evidence per se. It uses as its basis an updated version of the treatment algorithm published by the RCOG in its Green Top Guideline no. 48 on the management of PMS.     

Constructing women's psychological health in anti-abortion rhetoric

This paper considers the ways in which anti-abortion activists construct women's psychological experience of abortion and explores the rhetorical significance of this discourse in advancing the anti-abortion project. In particular we examine how the psychological concept of 'denial' contained in the (proposed) diagnostic category of 'Post-Abortion Syndrome' allows anti-abortionists to 'psychologise' and therefore undermine alternative constructions of the experience of abortion. Further, we explore how this construction of women's experience allows particular constructions of the foetus (ie, 'unborn child') to be advanced (and naturalised) without reference to overtly political argumentation. The significance of this development of the abortion debate and its implications for the dynamics of political mobilisation are discussed.     

An Empirical Test of Competing Theories of Hazard-Related Trust: The Case of GM Food

Few scholars doubt the importance of trust in explaining variation in public perception of technological risk. Relatively little, however, is known about the particular types of judgments that people use in granting or withholding trust. This article presents findings from an empirical study that explores several dimensions of trust relevant for citizens' judgments of scientists involved in the development of GM food. The relationship between particular dimensions of trust and perceptions of GM food risk is also explored, using structural equation modeling. Results suggest that trust judgments based on the perception of shared values are most important in relation to GM food risk, but that judgments about scientists' technical competence are also important.     

Corporate Social Responsibility als Integrationsherausforderung

The increasing debate on Corporate Social Responsibility (CSR) in science as well as in practice reflects the relevance of ethical questions for management. However, it is still unclear which responsibilities can be ascribed to corporations and how they can deal with such attributions on an operational level. The blurring and ambivalence in the discussion about CSR indicate a need for a theoretical clarification which is traced back to a not yet satisfactorily resolved integration of the constructs “profits” and “ethics”. The aim of the article is to provide a theoretical structure which is tailored to offer reliable focal points for a sophisticated handling of conflicts between profits and ethics.     

Curtains at Number Ten: predicting the general election

The UK general election must be called by May 2010, with Conservatives widely expected to oust Labour. How certain are those expectations, and what problems face those trying to predict the results? Opinion pollster Nick Moon reveals all.     

THE FUTURE OF PUBLIC MEDIA CULTURES

This paper seeks to tie in the arguments that can be connected to the development of a global media culture and concerns around cosmopolitan forms of democracy. This is done by considering arguments for: (i) a global human right initiative in respect of global media conglomerates; (ii) technological change in respect of digital cultures; and (iii) the arrival of what Castells'shas described as the culture of 'real virtuality'. These views and perspectives are assessed in terms of the contributions they are likely to make towards what I call a 'cautious cosmopolitanism'. Finally I seek to make some definite policy recommendations that might help foster conditions in which cosmopolitan democracy could flourish.     

Gendered Organizations: Progress and Prospects

In this paper, we explore the context for the emergence of a theory of gendered organizations and define the basic features of the approach, noting the explosion of scholarship in the area and the now firmly established trend toward understanding gender, race, class, and sexuality as aspects of social structures. We focus on three of the most important emerging areas in research on gendered organizations: the study of intersectionality, the increasing emphasis on the importance of organizational context, and the exploration of mechanisms for organizational change. We conclude by briefly noting prospects for the further development of research on gendered organizations.     

Social Work, Merit and Ethnic Diversity

This paper concentrates on the issues of merit and diversityin social work. The principal focus is ethnic diversity, usedas an example to illustrate a wider point about diversity. Itis clear that ethnic diversity in particular has become a majorpolitical objective across the public sector as part of the‘community cohesion’ initiative. Several benefitshave been identified and linked to the achievement of ethnicdiversity in the workforce; many of these have appeared in socialwork debate. The argument here is that while diversity has transformativepotential, it must be located within a more radical agenda ifit is to be successful. As a profession with a radical threadto its pedigree, social work is well placed to take this agendaforward.