Towards a theory of digital media

This article puts forward a theory of the role of digital media in social change. It begins by criticizing three theories that currently dominate our understanding of digital media and of media generally: network theory, mediatization theory and actor-network theory. It also identifies a gap in current communication theory, namely, that digital media mostly do not fit the divide into mass and interpersonal communication. A further problem is that insufficient attention is given to the difference between political communication and popular culture or everyday life. The article develops an alternative, focusing on four countries that provide a range of relationships between media and society; the U.S., Sweden, India and China. In all four countries, despite their differences, digital media, in contrast to traditional broadcast and interpersonal media, have led to a more differentiated media landscape. Greater complexity in political communication nevertheless runs up against the continuing dominance of elite agenda-setting. In terms of popular culture, all four countries have experienced a proliferation of media offerings and greater tetheredness between people. Hence, new divides are emerging between more active and variegated as against more passive and restricted media uses. The article concludes with implications of digital media for understanding media generally: with new digital media, there is now a need to rethink media theory in terms of fundamental debates about how media transform or preserve the social order.     

Extremely Frequent Behavior in Consumer Research: Theory and Empirical Evidence for Chronic Casino Gambling

The present study informs understanding of customer segmentation strategies by extending Twedt’s heavy-half propositions to include a segment of users that represent less than 2% of all households—consumers demonstrating extremely frequent behavior (EFB). Extremely frequent behavior (EFB) theory provides testable propositions relating to the observation that few (2%) consumers in many product and service categories constitute more than 25% of the frequency of product or service use. Using casino gambling as an example for testing EFB theory, an analysis of national survey data shows that extremely frequent casino gamblers do exist and that less than 2% of all casino gamblers are responsible for nearly 25% of all casino gambling usage. Approximately 14% of extremely frequent casino users have very low-household income, suggesting somewhat paradoxical consumption patterns (where do very low-income users find the money to gamble so frequently?). Understanding the differences light, heavy, and extreme users and non-users can help marketers and policymakers identify and exploit “blue ocean” opportunities (Kim and Mauborgne, Blue ocean strategy, Harvard Business School Press, Boston, 2005), for example, creating effective strategies to convert extreme users into non-users or non-users into new users.     

Social Capital,Labour Markets,and Job‐Finding in Urban and Rural Regions: comparing paths to employment in prosperous cities and stressed rural communities in Canada1,2

This paper compares paths to employment (job‐finding) in prosperous cities and economically‐stressed rural communities in Canada. Since the pioneering work of Mark Granovetter (1973; 1974 ), sociologists have investigated the role of social capital in job‐finding (specifically, the use of strong and weak social ties to find out about employment opportunities). To date, however, there have been few direct comparisons of job‐finding in urban and rural settings (see Lindsay et al., 2005 ; Wahba and Zenou, 2005 ). Using data from two major surveys and a qualitative interview project, we uncover several important differences in urban and rural paths to employment. First, we find that both strong and weak ties are used more frequently by rural residents to find a job, while city‐dwellers rely more often on formal or impersonal means. Second, we find much stronger evidence of differentiation within rural regions. Long‐time rural residents are much more likely to use strong and weak ties to find employment than are newcomers. However, rural residents who used weak ties as paths to employment have significantly lower incomes. None of these patterns are evident in the cities. Together, these findings lead us to conclude that job‐finding in rural settings is strongly affected by constraints – in the labour market and in social capital resources – that are not present in cities.     

The effects of development on migration: Theoretical issues and new empirical evidence

Empirical research on the determinants of emigration from the LDCs has so far given little emphasis to the complex relationship of development and migration. Since the beginning of the 1990s several arguments have been put forth which hint at the possibility that in the early stages of development economic progress might lead to more migration, even if income differentials to the potential destination regions decrease. This paper presents these arguments and tests them for the case of migration to Germany from 86 Asian and African countries from 1981 to 1995. The results confirm the importance of financial restrictions on migration, migration networks, and changes in the societal structure of the sending countries as well as the existence of a home preference. The estimations also control for the political situation in the home countries and for institutional measures in the host country. Received: 18 May 1998/Accepted: 6 March 2000     

An improved ranked set two‐sample mann‐whitney‐wilcoxon test

The authors present an improved ranked set two‐sample Mann‐Whitney‐Wilcoxon test for a location shift between samples from two distributions F and G. They define a function that measures the amount of information provided by each observation from the two samples, given the actual joint ranking of all the units in a set. This information function is used as a guide for improving the Pitman efficacy of the Mann‐Whitney‐Wilcoxon test. When the underlying distributions are symmetric, observations at their mode(s) must be quantified in order to gain efficiency. Analogous results are provided for asymmetric distributions.