Extremely Frequent Behavior in Consumer Research: Theory and Empirical Evidence for Chronic Casino Gambling

The present study informs understanding of customer segmentation strategies by extending Twedt’s heavy-half propositions to include a segment of users that represent less than 2% of all households—consumers demonstrating extremely frequent behavior (EFB). Extremely frequent behavior (EFB) theory provides testable propositions relating to the observation that few (2%) consumers in many product and service categories constitute more than 25% of the frequency of product or service use. Using casino gambling as an example for testing EFB theory, an analysis of national survey data shows that extremely frequent casino gamblers do exist and that less than 2% of all casino gamblers are responsible for nearly 25% of all casino gambling usage. Approximately 14% of extremely frequent casino users have very low-household income, suggesting somewhat paradoxical consumption patterns (where do very low-income users find the money to gamble so frequently?). Understanding the differences light, heavy, and extreme users and non-users can help marketers and policymakers identify and exploit “blue ocean” opportunities (Kim and Mauborgne, Blue ocean strategy, Harvard Business School Press, Boston, 2005), for example, creating effective strategies to convert extreme users into non-users or non-users into new users.     

Social Capital,Labour Markets,and Job‐Finding in Urban and Rural Regions: comparing paths to employment in prosperous cities and stressed rural communities in Canada1,2

This paper compares paths to employment (job‐finding) in prosperous cities and economically‐stressed rural communities in Canada. Since the pioneering work of Mark Granovetter (1973; 1974 ), sociologists have investigated the role of social capital in job‐finding (specifically, the use of strong and weak social ties to find out about employment opportunities). To date, however, there have been few direct comparisons of job‐finding in urban and rural settings (see Lindsay et al., 2005 ; Wahba and Zenou, 2005 ). Using data from two major surveys and a qualitative interview project, we uncover several important differences in urban and rural paths to employment. First, we find that both strong and weak ties are used more frequently by rural residents to find a job, while city‐dwellers rely more often on formal or impersonal means. Second, we find much stronger evidence of differentiation within rural regions. Long‐time rural residents are much more likely to use strong and weak ties to find employment than are newcomers. However, rural residents who used weak ties as paths to employment have significantly lower incomes. None of these patterns are evident in the cities. Together, these findings lead us to conclude that job‐finding in rural settings is strongly affected by constraints – in the labour market and in social capital resources – that are not present in cities.     

The effects of development on migration: Theoretical issues and new empirical evidence

Empirical research on the determinants of emigration from the LDCs has so far given little emphasis to the complex relationship of development and migration. Since the beginning of the 1990s several arguments have been put forth which hint at the possibility that in the early stages of development economic progress might lead to more migration, even if income differentials to the potential destination regions decrease. This paper presents these arguments and tests them for the case of migration to Germany from 86 Asian and African countries from 1981 to 1995. The results confirm the importance of financial restrictions on migration, migration networks, and changes in the societal structure of the sending countries as well as the existence of a home preference. The estimations also control for the political situation in the home countries and for institutional measures in the host country. Received: 18 May 1998/Accepted: 6 March 2000     

An improved ranked set two‐sample mann‐whitney‐wilcoxon test

The authors present an improved ranked set two‐sample Mann‐Whitney‐Wilcoxon test for a location shift between samples from two distributions F and G. They define a function that measures the amount of information provided by each observation from the two samples, given the actual joint ranking of all the units in a set. This information function is used as a guide for improving the Pitman efficacy of the Mann‐Whitney‐Wilcoxon test. When the underlying distributions are symmetric, observations at their mode(s) must be quantified in order to gain efficiency. Analogous results are provided for asymmetric distributions.     

Sense of Community and Migration Intentions among Rural Young Professionals

This mixed-methods study examines rural young professionals' migratory intentions in relation to sense of community. The most significant difference we found in migratory intentions was between two groups, which we call stayers and seekers. Both groups highly valued sense of community but they reported dramatically different experiences related to the dimensions of membership and emotional connection to the particular focal community of this study. We find that, in addition to commonly cited factors of age, importance of family, traditional cultural tastes, and achieved sense of community, the experience of disconnection between desired and experienced sense of community represents a distinct influence on respondents' intentions to leave within the next 5 years. The qualitative data suggest that the practices of granting greater access to local stocks of knowledge, offering direct invitations to participate in community life, and providing greater responsibilities in the service of the community cultivate emotional connection and sense of membership, and therefore may be critical to better retaining those people who feel the greatest sense of disconnection. This study examines the dynamics underlying these results and outlines practical implications for other communities hoping to combat local manifestations of brain drain.     

Public relations and the rise of hypermodern values: Exploring the profession in Europe

This article raises the question of whether European public relations (PR) and communications professionals perceive a cultural transformation in the direction of hypermodernity, and if so, attempts to assess how this influences their organizations and their work. Questions were asked in the European Communication Monitor 2017, an annual survey among communications professionals, and 3387 respondents from 50 European countries filled in the questionnaire. The results indicate that European professionals recognize a cultural transformation in the direction of hyper consumption, hyper modernization and hyper narcissism that influences the communication between their organizations and their stakeholders. A cluster analysis shows that less than half of the respondents perceive a transformation of their organization in the direction of hypermodern characteristics and values. Organizations with post/hypermodern characteristics have superior communications departments compared to modern organizations. Post/hypermodern organizations and excellent communications departments also engage more often in societal debates than other types of organizations and departments.     

Prevention of MSD by means of ergonomic risk assessment (tools) in all phases of the vehicle development process

In industrialized countries musculoskeletal disorders (MSD) play an import role and are often responsible for almost one third of the total sick leave. The changes in the demographic profiles, i.e. aging work forces might even worsen this situation in the future. For a highly productive and sustainable use of human resources in production systems, ergonomics offers high potentials. In the recent years the authors have developed several ergonomic risk assessment tools, especially for the use in automotive industries. These methods may be used during the planning phases in the Tech Centers as well as during the production phase at shop floor level. The tools might also be used for a standardized communication in between the Tech Center and the plants to improve the effects of "lessons learned" for the design and layout of workstations and processes and the optimization of vehicle components. This paper describes suitable risk assessment tools as well as the integration of these tools into the vehicle development process. It introduces a comprehensive management approach for the integration of ergonomics into the management of production systems.     

Ergonomic risk assessment with DesignCheck to evaluate assembly work in different phases of the vehicle development process

Occupational hazards exist, if the design of the work situation is not in accordance with ergonomic design principles. At assembly lines ergonomics is applied to the design of work equipment and tasks and to work organisation. The ignoring of ergonomic principles in planning and design of assembly work leads to unfavourable working posture, action force and material handling. Disorders of the musculoskeletal system are of a common occurrence throughout Europe. Musculoskeletal disorders are a challenge against the background of disabled workers. The changes in a worker's capability have to be regarded in the conception of redesigned and new assembly lines. In this way ergonomics becomes progressively more important in planning and design of vehicles: The objective of ergonomic design in different stages of the vehicles development process is to achieve an optimal adaptation of the assembly work to workers. Hence the ergonomic screening tool "Design Check" (DC) was developed to identify ergonomic deficits in workplace layouts. The screening-tool is based on the current ergonomic state of the art in the design of physical work and relevant EU legal requirements. It was tested within a federal German research project at selected work stations at the assembly lines at Dr.-Ing. h.c. F. Porsche AG / Stuttgart. Meanwhile the application of the screening-tool DC is transferred in other parts of the Porsche AG, Stuttgart. It is also realized as an ergonomic standard method to perform assembly work in different phases of the vehicle development process.     

Comparison of two human-machine-interfaces for cooperative maneuver-based driving

In the project "Conduct-by-Wire" which is founded by the German Research Foundation (DFG) cooperative maneuver based driving is examined. In this paper two different input devices (gesture recognition and tactile touch display) are compared in a simulator study with 29 participants. It shows that the major advantage of the gesture recognition is that there is no need for the driver to take his gaze off the road. In contrast, the number of gazes at the tactile touch display is significantly higher. The major advantage of the tactile touch display is that no input errors occurred during the test drives. Conversely, the gesture recognition was significantly worse. Nevertheless, further work is needed to decide which input device is the best.