Prevention of MSD by means of ergonomic risk assessment (tools) in all phases of the vehicle development process

In industrialized countries musculoskeletal disorders (MSD) play an import role and are often responsible for almost one third of the total sick leave. The changes in the demographic profiles, i.e. aging work forces might even worsen this situation in the future. For a highly productive and sustainable use of human resources in production systems, ergonomics offers high potentials. In the recent years the authors have developed several ergonomic risk assessment tools, especially for the use in automotive industries. These methods may be used during the planning phases in the Tech Centers as well as during the production phase at shop floor level. The tools might also be used for a standardized communication in between the Tech Center and the plants to improve the effects of "lessons learned" for the design and layout of workstations and processes and the optimization of vehicle components. This paper describes suitable risk assessment tools as well as the integration of these tools into the vehicle development process. It introduces a comprehensive management approach for the integration of ergonomics into the management of production systems.     

Ergonomic risk assessment with DesignCheck to evaluate assembly work in different phases of the vehicle development process

Occupational hazards exist, if the design of the work situation is not in accordance with ergonomic design principles. At assembly lines ergonomics is applied to the design of work equipment and tasks and to work organisation. The ignoring of ergonomic principles in planning and design of assembly work leads to unfavourable working posture, action force and material handling. Disorders of the musculoskeletal system are of a common occurrence throughout Europe. Musculoskeletal disorders are a challenge against the background of disabled workers. The changes in a worker's capability have to be regarded in the conception of redesigned and new assembly lines. In this way ergonomics becomes progressively more important in planning and design of vehicles: The objective of ergonomic design in different stages of the vehicles development process is to achieve an optimal adaptation of the assembly work to workers. Hence the ergonomic screening tool "Design Check" (DC) was developed to identify ergonomic deficits in workplace layouts. The screening-tool is based on the current ergonomic state of the art in the design of physical work and relevant EU legal requirements. It was tested within a federal German research project at selected work stations at the assembly lines at Dr.-Ing. h.c. F. Porsche AG / Stuttgart. Meanwhile the application of the screening-tool DC is transferred in other parts of the Porsche AG, Stuttgart. It is also realized as an ergonomic standard method to perform assembly work in different phases of the vehicle development process.     

Comparison of two human-machine-interfaces for cooperative maneuver-based driving

In the project "Conduct-by-Wire" which is founded by the German Research Foundation (DFG) cooperative maneuver based driving is examined. In this paper two different input devices (gesture recognition and tactile touch display) are compared in a simulator study with 29 participants. It shows that the major advantage of the gesture recognition is that there is no need for the driver to take his gaze off the road. In contrast, the number of gazes at the tactile touch display is significantly higher. The major advantage of the tactile touch display is that no input errors occurred during the test drives. Conversely, the gesture recognition was significantly worse. Nevertheless, further work is needed to decide which input device is the best.     

Committing Canadian Sociology: Developing a Canadian Sociology and a Sociology of Canada

This paper is a slightly revised version of the author's “Outstanding Career Award Lecture” presented at the Annual Meeting of the Canadian Sociological Association in Victoria, British Columbia on June 6, 2013. The paper distinguishes between Canadian Sociology and the Sociology of Canada. The former involves the explanatory stance that one takes to understanding Canada. The latter addresses the significant social dimensions that underlie Canadian social organization, culture, and behavior. I make a case for a Canadian Sociology that focuses on the unique features of Canadian society rather than adopting a comparative perspective. I also argue that there is a continuing need within the Sociology of Canada to address the issues of staples development. However, I argue that “new” staples analysis must have a directional change from that of the past, in that social processes now largely determine the pattern of staples development. Moreover, new staples analysis must include issues that were never part of earlier staples analysis, such as issues of environmental impacts and of staples depletion under conditions, such as climate change. The paper concludes by analyzing four factors that provide the dominant social contexts for analyzing modern staples development: (1) the rise of neoliberal government, (2) the implementation of globalization and its social consequences, (3) the assumption of aboriginal rights and entitlement, and (4) the rise of environmentalism. These factors were generally not considered in earlier staples approaches. They are critical to understanding the role of staples development and its impact on Canada in the present time. Cet article est une version quelque peu révisé du cours pour le “prix pour contributions exceptionnelles” de l'auteur, présenté à la réunion annuelle de la Société Canadienne de Sociologie à Victoria, Colombie‐Britannique le 6 juin 2013. Cet article ce distingue entre la sociologie canadienne et la sociologie du Canada. Le premier ce concerne la position explicative que l'on prend pour comprendre le Canada. Le dernier adresse les importantes dimensions sociales qui sous‐tendent l'organisation sociale, culturelle et comportementale. Je soutiendrai une sociologie canadienne qui se concentre sur les aspects uniques de la société canadienne au lieu d'adopter une perspective comparative. Je soutiendrai aussi qu'il existe un besoin continu au sein de la sociologie du Canada pour adresser les questions de la théorie des principales ressources. Cependant, je soutiens que l'analyse des principales ressources “nouvelle” nécessite un changement de direction que celles du passé, en ce que les processus sociaux déterminent principalement le système de développement des principales ressources. De plus, l'analyse des principales ressources “nouveau” doit inclure les problèmes qui n’étaient jamais partis des analyses précédentes, comme les problèmes d'impacts environnementaux et de la diminution des principales ressources dans les conditions comme celui des changements climatiques. Cet article ce termine par scruter quatre facteurs qui produisent le contexte social dominant dans les analyses du développement des principales ressources moderne: (1) la croissance du gouvernement néolibéral; (2) l'implémentation de la globalisation et ses conséquences sociales ; (3) l'assomption des droits autochtones, et (4) l'ascension d'environnementalisme. Ces facteurs n'ont été généralement pas considérés dans les méthodes d'analyse des principales ressources antérieures. Ils sont cruciaux pour comprendre le rôle du développement des principales ressources et leurs impacts contemporains sur le Canada.     

Public relations and the rise of hypermodern values: Exploring the profession in Europe

This article raises the question of whether European public relations (PR) and communications professionals perceive a cultural transformation in the direction of hypermodernity, and if so, attempts to assess how this influences their organizations and their work. Questions were asked in the European Communication Monitor 2017, an annual survey among communications professionals, and 3387 respondents from 50 European countries filled in the questionnaire. The results indicate that European professionals recognize a cultural transformation in the direction of hyper consumption, hyper modernization and hyper narcissism that influences the communication between their organizations and their stakeholders. A cluster analysis shows that less than half of the respondents perceive a transformation of their organization in the direction of hypermodern characteristics and values. Organizations with post/hypermodern characteristics have superior communications departments compared to modern organizations. Post/hypermodern organizations and excellent communications departments also engage more often in societal debates than other types of organizations and departments.     

Towards a theory of digital media

This article puts forward a theory of the role of digital media in social change. It begins by criticizing three theories that currently dominate our understanding of digital media and of media generally: network theory, mediatization theory and actor-network theory. It also identifies a gap in current communication theory, namely, that digital media mostly do not fit the divide into mass and interpersonal communication. A further problem is that insufficient attention is given to the difference between political communication and popular culture or everyday life. The article develops an alternative, focusing on four countries that provide a range of relationships between media and society; the U.S., Sweden, India and China. In all four countries, despite their differences, digital media, in contrast to traditional broadcast and interpersonal media, have led to a more differentiated media landscape. Greater complexity in political communication nevertheless runs up against the continuing dominance of elite agenda-setting. In terms of popular culture, all four countries have experienced a proliferation of media offerings and greater tetheredness between people. Hence, new divides are emerging between more active and variegated as against more passive and restricted media uses. The article concludes with implications of digital media for understanding media generally: with new digital media, there is now a need to rethink media theory in terms of fundamental debates about how media transform or preserve the social order.     

Sense of Community and Migration Intentions among Rural Young Professionals

This mixed-methods study examines rural young professionals' migratory intentions in relation to sense of community. The most significant difference we found in migratory intentions was between two groups, which we call stayers and seekers. Both groups highly valued sense of community but they reported dramatically different experiences related to the dimensions of membership and emotional connection to the particular focal community of this study. We find that, in addition to commonly cited factors of age, importance of family, traditional cultural tastes, and achieved sense of community, the experience of disconnection between desired and experienced sense of community represents a distinct influence on respondents' intentions to leave within the next 5 years. The qualitative data suggest that the practices of granting greater access to local stocks of knowledge, offering direct invitations to participate in community life, and providing greater responsibilities in the service of the community cultivate emotional connection and sense of membership, and therefore may be critical to better retaining those people who feel the greatest sense of disconnection. This study examines the dynamics underlying these results and outlines practical implications for other communities hoping to combat local manifestations of brain drain.