所有产品都是利基品牌

什么是“利基品牌”（Niche brand）？作为美国斯巴鲁（Subaru）汽车公司的营销总监,我需要了解这个问题。斯巴鲁只占美国汽车市场份额的2％——显然,至少从数量上来讲,这就是一个利基市场。但数量本身还不足以说明问题。我认为,每个产品品牌都可以是利基品牌。人们绝对不会说,“我想买一辆通用（企业品牌）”,相反,他们会说,“我想买一辆雪佛兰”。     

Looking for a Grandview: introducing concepts of robust sampling to policymakers and practitioners engaged in measuring the well‐being of children at the local authority level

Local authorities are increasingly required to measure and monitor the well‐being of children. One key aspect of ensuring that these data on child well‐being are robust is that they form an accurate and representative picture of that child population. Rather than being only the purview of researchers, the act of gathering outcome data now falls within the remit of policymakers and practitioners. This article therefore describes the principles and importance of solid sampling methodologies to this audience and also considers the practical reasons as to why policymakers and practitioners may require larger samples than may be necessary for a representative picture of child well‐being. These ideas are illustrated by one local authority in the UK’s approach to measuring child well‐being, using representative sampling techniques and the subsequent expansion of this sample. The consequences of expanding the sample size are illustrated by examining the impact upon key findings related to child well‐being. The potential benefits and limitations of larger samples are discussed, as are some practical solutions to the apparent impasse.     

Reflexivity in the age of reconstructive social science

Calls to reflexivity in social science have a long history. This article, after defining the terms endogenous and referential reflexivity, examines that history within several traditions. It argues that this history has tended to prioritize endogenous over referential reflexivity through an over-emphasis on the process of social research compared to what is learnt about social relations. As a result, interactions within the social world and the potential for transformations are not adequately understood, nor are the relations between the social sciences and social life.     

Antenarrative and Transnational Labour Rights Activism: Making Sense of Complexity and Ambiguity in the Interaction between Global Social Movements and Global Corporations

Abstract

This paper draws on antenarrative research and writing techniques to analyse the long-running transnational campaign seeking to improve respect for human rights in the supply chains of Nike and other major sportswear companies. The antenarrative approach challenges scholars to look beyond pre-existing expectations, both in terms of which actors and processes are likely to be most influential and in terms of what is motivating participation in those processes which are significant. In this paper we construct antenarrative accounts of two aspects of the Nike campaign and counterpoint each of our antenarratives with an established scholarly account based on more traditional narrative approaches. We conclude antenarrative analysis can provide useful insights into interaction between global activist networks and global corporations, particularly by drawing attention to the generative possibilities of the complex combination of ordered and disordered processes which often characterise that interaction.     

Bureaucratization and Goal Succession in Alternative Organizations

Abstract

A review of the literature of counterculture-inspired efforts at organizing alternatives to commercialism and technocracy reveals that the duration of many of these organizations was quite short. However, in spite of a general fading away of the larger counterculture, some of these efforts did indeed survive. Among the survivors are the crisis centers, organizations originally seeking to provide nondirective, empathetic, problem-solving help to individuals undergoing a personal crisis. An analysis of a sample of crisis centers based in midwestern states reveals that the internal structure of most of them has, with the passage of time, become increasingly formalized. Furthermore, many of these alternative organizations now serve persons who are less socially marginal and more socially acceptable than were the centers' original clients. Our results seem to suggest that, for both internal organizational reasons and external societal reasons, such groups may provide feelings of worth for their members but often change their initial goals somewhat. Also, despite their initial commitment to a less bureaucratic structure alternative organizations in fact become more bureaucratic.     

Polygynists and Their Wives in Sub-Saharan Africa: An Analysis of Five Demographic and Health Surveys

Differential polygyny in Ghana, Kenya, Senegal, Uganda, and Zambia is investigated using individual-level Demographic and Health Surveys data. As well as contrasting polygynists' first wives with women in monogamous unions, the analysis distinguishes higher-order wives from first wives. This permits study of the determinants of the prevalence and intensity of polygyny respectively. Polygyny and other aspects of marriage interlock in very similar ways in all five countries. Individuals' experience of polygyny tends to reflect their luck in the marriage market rather than their socio-economic characteristics. While polygyny is less prevalent in urban areas, other socio-economic factors are important only in Kenya and Zambia, the two countries where less than 25 per cent of married women are in polygynous unions. The prevalence and intensity of polygyny are negatively associated. Thus, any drop in the prevalence of polygyny in Africa may be accompanied by a rise in the number of wives per polygynist.     

Life Expectancy during the Great Depression in Eleven European Countries

The recent global economic recession has renewed interest in knowing whether a declining economy affects population health. Understanding the extreme case of the Great Depression may inform the current debate as well as theory regarding biological and behavioral adaptations to unwanted economic change. We test the hypothesis, recently suggested in the literature, that period life expectancy at birth improved during the Great Depression. We applied time‐series methods to annual period life expectancy data of the civilian population from eleven European countries. Methods control for trends and other forms of autocorrelation in life expectancy that could induce spurious associations. We cannot reject the null hypothesis that period life expectancy at birth during the Great Depression remained within the interval forecasted from historical values. Additional analyses using an automated, rule‐based methodology also cannot reject the null hypothesis. During the most severe phase of the Great Depression, period life expectancy in eleven European countries generally did not rise above expected levels.     

The contribution of media consumption to civic participation

A national UK survey (N = 1017) examined the association between media consumption and three indicators of civic participation - likelihood of voting, interest in politics, and actions taken in response to a public issue of concern to the respondent. Multiple regression analysis was used to test the variance explained by media use variables after first controlling for demographic, social and political predictors of each indicator of participation. Media use significantly added to explaining variance in civic participation as follows. In accounting for voting, demographic and political/social factors mattered, but so too did some media habits (listening to the radio and engagement with the news). Interest in politics was accounted for by political/social factors and by media use, especially higher news engagement and lower media trust. However, taking action on an issue of concern was accounted for only by political/social factors, with the exception that slightly fewer actions were taken by those who watched more television. These findings provided little support for the media malaise thesis, and instead were interpreted as providing qualified support for the cognitive/motivational theory of news as a means of engaging the public.