所有产品都是利基品牌

什么是“利基品牌”（Niche brand）？作为美国斯巴鲁（Subaru）汽车公司的营销总监,我需要了解这个问题。斯巴鲁只占美国汽车市场份额的2％——显然,至少从数量上来讲,这就是一个利基市场。但数量本身还不足以说明问题。我认为,每个产品品牌都可以是利基品牌。人们绝对不会说,“我想买一辆通用（企业品牌）”,相反,他们会说,“我想买一辆雪佛兰”。     

Measuring servitization progress and outcome: the case of ‘advanced services’

The purpose of this paper is to establish a framework for assessing the progress and outcome of a manufacturer’s transformation towards becoming a provider of ‘advanced services’ – a complex bundling of products and services, whereby manufacturers offer capabilities and outcomes instead of products alone. ‘Advanced services’ represent the most complex offering in the current servitization trend amongst manufacturers. However, current performance measures lack the breadth and focus to assess progress or outcomes, and so support research and practice of organisational transformation efforts required. To address this gap the paper investigates how a manufacturer’s efforts to become an ‘advanced services’ provider can be comprehensively measured, and develops a framework for assessing the transformation journey towards becoming an ‘advanced services’ provider. The research method is based on (1) a systematic literature review process to create a comprehensive set of service-related performance measures that are available to assess a manufacturer’s servitization efforts, followed by (2) an engagement with an expert panel to synthesise the identified measures and create a set of ‘advanced services’ performance measures. The proposed framework is presented as a scorecard that can be used in practice to assess the progress and outcome of a manufacturer’s transformation towards becoming a provider of ‘advanced services’.     

Reason's other: the emergence of the disabled subject in the Northern renaissance

By the late fifteenth century, the debate over the role of reason and the constitution of the human subject freed public discourse from its reliance on God and placed the rational individual at the centre of social and political thought. The emphasis on rationality necessitated a parallel discourse on its opposite—‘reason’s Other'. In this period, representations of disabled people change in response to this new paradigm. Late medieval cultural documents, such as those of Brant and Bosch, employ folly as a metaphorical device, associated with the qualities of Everyman. However, with the rise of renaissance humanism, the benign metaphors of folly associated with the abstract everyman quickly become inscribed on the bodies of those people who would be constructed as reason's ‘Other’—people with intellectual and physical disabilities—and the abstract discourse of folly is transformed into a much more direct representational association of disability with depravity.

What a piece of work is man! how noble in reason! how infinite in faculty! … the paragon of animals! Hamlet II.ii     

Bayesian analysis of directed graphs data with applications to social networks

Summary.  A fully Bayesian analysis of directed graphs, with particular emphasis on applica- tions in social networks, is explored. The model is capable of incorporating the effects of covariates, within and between block ties and multiple responses. Inference is straightforward by using software that is based on Markov chain Monte Carlo methods. Examples are provided which highlight the variety of data sets that can be entertained and the ease with which they can be analysed.     

The Access/Impact Problem and the Green and Gold Roads to Open Access

The research access/impact problem arises because journal articles are not accessible to all of their would-be users; hence, they are losing potential research impact. The solution is to make all articles Open Access (OA; i.e., accessible online, free for all). OA articles have significantly higher citation impact than non-OA articles. There are two roads to OA: the “golden” road (publish your article in an OA journal) and the “green” road (publish your article in a non-OA journal but also self-archive it in an OA archive). Only 5% of journals are gold, but over 90% are already green (i.e., they have given their authors the green light to self-archive); yet only about 10–20% of articles have been self-archived. To reach 100% OA, self-archiving needs to be mandated by researchers' employers and funders, as the United Kingdom and the United States have recently recommended, and universities need to implement that mandate.     

HIERARCHIES AND CONTROL

This article offers a reinterpretation of Oliver Williamson's transaction-cost efficiency approach to economic organizations. Asserted transaction-cost minimizations are found to be based on the exercise of social control power within hierarchical governance structures. Analysis of transaction-cost economics' "justification" of hierarchical employment relations shows the tenuous nature of Williamson's noncoercive conceptualization of control. His "rationale" for integrated firms, based on his assessment of the control efficiency properties of intrafirm governance structures, is also shown to be problematic. Finally, a network exchange framework is presented as an alternative approach for analyzing economic organizations. This framework builds upon, and moves beyond, insights developed in the "Markets and Hierarchies" story.     

Explorative study into support needs of caregivers in short-term foster care regarding problem behaviour and dealing with biological parents

Family supporting foster care (FSFC) is a directly accessible, short-term and preventive form of foster care for children under the age of 12. Caregivers in this type of foster care need comprehensive support to deal with their complex tasks. In this contribution, the support needs arising from the behaviour of the foster child as well as concerning dealing with the biological parents of 85 Flemish FSFC-parents are examined, as these are areas FSFC-parents specifically ask support for. These support needs are evaluated for possible links with child and foster parent characteristics. More experienced foster parents and foster parents with a foster child showing more externalising problem behaviour ask for more support in managing the child's behaviour.