Hand in Hand zum Erfolg?!

This contribution deals with the relevance of the employee??s personality for brand relationship quality in the service sector. The necessity for employees of being conform to a brand to strengthen its image makes the fit between the employee and the brand personality of special interest regarding this study. The so developed causal model is evaluated by conducting an empirical study whereby one of the leading financial institutes in Germany serves as study object. Results show a high relevance of Love/Passion, Intimacy and Partner Quality for brand loyalty. Further, these dimensions of the relationship quality are determined by the fit between brand personality and employee personality with regard to the aspect competence and sincerity. The relations between the personality fit constructs and the influenced dimensions of brand relationship quality are intensified by a positive consumer evaluation of the employees with regard to the relevant personality traits.     

Civic Engagement and Latina Immigrant Mothers' Remote Learning Involvement During COVID-191

Immigrant incorporation scholars have established that racialized immigrant parents encounter several barriers in their children's schooling: namely, language and cultural differences, discrimination, unfamiliarity with the U.S. schooling system, and unhelpful school agents. However, less is known about the mechanisms that lessen these challenges. Drawing on insights from immigrant incorporation and civic engagement literature, this study examines how advocacy organizations can mediate the barriers racialized immigrant parents face in their children's schooling. A case study of 20 Latina immigrant mothers is used to demonstrate how civically engaged parents drew on their participation with a local advocacy organization—Parent's Choice—to overcome the barriers that emerged during the transition to remote learning due to the coronavirus disease 2019 pandemic. Findings suggest that immigrant mothers leveraged their connection to Parent's Choice to learn how to use technology, get district-related updates, secure devices necessary for at-home learning, create complaints or demands for services at their children's school, fill out paperwork, and access community-based referrals. Parent's Choice provided support and empowered Latina immigrant parents by minimizing the overwhelming barriers they faced during online learning. These findings complicate our understanding of immigrant civic engagement patterns and provide implications of how civic engagement can facilitate the incorporation of marginalized parents in educational institutions.     

From Access to Opportunity: The Evolving Social Roles of Community Colleges

This paper looks at the social role played by community colleges, the students they serve, and some of the current challenges they face. Community colleges have always been multi-mission institutions and in recent decades have been leaders in enrolling students from diverse family backgrounds. “Nontraditional” students make up the majority of community college students. This paper looks at the diversity of students in terms of race and ethnicity, first-generation college-goers, and students who are academically underprepared. The paper concludes with a discussion of the strengths of the community college experience for students coming from diverse backgrounds.     

Urbanization policy: Lessons from South America for South Africa?

South African cities are currently moving through a critical period in the history of their development. Rates of growth over the last few years have been unprecedented and many of the factors which shape urban development (legislation, institutional structures, government spending patterns and so on) are currently undergoing significant transformation. Factors such as these have given rise to a concern that South African cities may face collapse if emerging problems are not addressed, and there has been intensified interest in the arena of urban policy. A significant feature of many of these current policy initiatives is that they look to other parts of the world (and frequently to South American countries) for “lessons” in solving the problems of urban settlement. This paper examines the feasibility of adopting policy models from elsewhere io address local development problems, and focuses specifically on the question of a national urban settlement strategy for South Africa. The paper concludes that a high degree of local specificity exists, and the simplistic adoption of foreign policy models can have a negative impact on attempts here to meet growing urban needs.