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This article explores the promotion of tea culture at Wudang Mountain, a Daoist tem-ple complex in Hubei Province that is a popular tourist destination. At shops in temples and market areas, vendors brand their tea as Wudang Daoist tea, emphasizing its health benefits and connecting their teas to the Daoist discourse of life-nourishing ( yang sheng) practices. In their marketing materi-als and on their websites, the management of the Eight Immortal Temple Tea Plantation further cites folklore and mythic history to claim profound local roots for Wudang tea culture. In so doing, this company echoes the memory narratives of more fa-mous Chinese teas like Iron Guanyin and Dahong-pao. In China as elsewhere, convenient travel now puts people in contact with areas and peoples that a few decades earlier only a few non-locals explored. As a consequence of a global trend towards com-modification, members of local groups, including distinctive ethnocultural groups, now seek to create distinctive local brands for a tourist market. Corpo-rations now regularly mine local traditions to find i-tems that they can transform into commodities for a wider market ( Comaroff and Comaroff 2009 ) . One of Hubei’s richest tourism assets is the Daoist temple complex at Wudang Moutain, which draws pilgrims and tourists from China and Greater China. China’s State Council identified Wudang Moutain as a National Key Scenic Area in 1982 , and UNESCO added its ancient temples to its World Heritage list in 1994 . The Chinese govern-ment has worked with the Daoist Federation to de-velop Wudang’s temples and pavilions, which are spread over 400 square kilometers of mountainous terrain, into a major tourist destination. The gov-ernment tourist office promotes Wudang Mountain for its scenic beauty, its deep historical heritage, its religious culture, and famous martial arts. Al-though its tea culture is less renowned, local tea sellers claim that Wudang tea has a deep history and Daoist qualities. At Wudang Mountain, the Eight Immortal Temple Tea Plantation markets their tea as Wudang Daoist Tea, using history, legend, ritual, and sa-cred location to distinguish its green, black, and oolong teas from those produced elsewhere. They seek to valorize their teas through claims about the excellence of their growing environment ( not un-like the terroir of a fine wine ) and the historical depth of their tea history. They further use legend and mythic history to position their products, and associate their teas with Daoist traditions of health preservation, including martial arts. Finally, they use modern marketing techniques to promote their teas, including a promotional video directed by a In Ethnicity Inc, John and Jean Comaroff pro-pose that “commerce has been instrumental either in crystallizing or in reproducing the sociological entities (‘people’, ‘nation’, ‘community’ ) in which cultural identity is presumed to inhere”( Comaroff and Comaroff 2009:114 ) . In particu-lar, they conclude that people use identity-laden objects as a vehicle through which “ethnic con-sciousness is materialized” ( 33 ) . They focus on the modern discourse of intellectual property rights, including competing national claims to trademark signature products (122). Wudang tea vendors have used story, packa-ging, and performance to promote teas that evoke Wudang’s history, local traditions, and landscape. Hubei officials pay premium prices for the Eight Immortal Temple Plantation’s highest quality teas, but outside China Wudang tea is not well known. As global awareness of this world heritage site grows, Hubei’s Wudang Daoist tea series may find a place among the specialty teas now sold on the world market. But for now, Wudang Daoist Tea is an innovative brand that symbolizes a heritage that is simultaneously imperial, national, Daoist, and deeply local. 相似文献
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以云南地区的多元和多样性表现为例探讨现代中国多民族国家的策略和历史境遇。通过梳理中国历史上民族国家策略的历史进程,发现中国近现代历史中国民党和共产党在民族国家策略上的差异,以及现代中国“民族”识别的出现,是中国深远的历史情境中的一个必然结果,亦是中国共产党建立现代国家与各民族达成共识的基本路径。 相似文献
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刘文杰 《四川理工学院学报(社会科学版)》2010,25(5):27-31
在德国法上,关于名誉侵权存在着一套饶有特色的举证规则,即:原则上,原告对陈述虚假负有证明责任;如果涉及的是一项损害名誉的陈述,则适用举证责任倒置,即被告须证明其陈述的真实性;如果涉及一项侵害名誉的陈述,但是被告证明其加以公布是代表正当利益,则举证责任仍归于原告。通过"代表正当利益"抗辩,信息发布人尤其是媒体摆脱了沉重的举证负担,从而在报道公众关注事项上获得了更大空间。 相似文献
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孔子生活在天下大乱、礼崩乐坏的春秋晚期,具有志道据德、传承文明、振兴华夏的高度的社会责任感。他曾发表了一系列有关责任论的言谈,主要涉及家庭责任论、社会责任论和国家责任论三个方面。两千多年来,孔子的责任感与责任论激励、鼓舞、培养了一代又一代优秀的中华儿女,为民族的繁衍和国家的振兴作出了巨大贡献。其所体现的积极向上的责任意识和精神原则带有普世性和永恒性,当今在我们建设社会主义和谐社会的过程中,仍然有着强烈的现实意义。 相似文献
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田铁杰 《沈阳师范大学学报(社会科学版)》2006,30(4):123-125
心理学的发展和自然科学的发展关系最为紧密。心理学一旦屏弃了自然科学离开实验研究,仅仅满足于一般原理和空洞的思辨讨论,就不可避免地处于停滞状态。人格心理学的特质理论取向发展离不开自然科学思想的发展背景,特别是物理学中的元素主义思想、现代进化论与遗传学说,对特质人格心理学有重大影响。 相似文献