感性消费时代的广告受众心理分析

通过对广告受众心理进行分析,总结出新形势下广告受众心理的主要特点。具体受众心理分析是：一、感性心理：情趣情调;自我比拟;理想向往;流行时尚;交流互动;品牌偏好。二、理性——感性心理：实用价值观念变异;自我价值中的理性与感性;体现个性。     

SOFT SKILLS,HARD SKILLS,AND THE BLACK/WHITE WAGE GAP

This study examines the relative importance of soft skills versus hard skills across occupations and its impact on the observed wage gap between Blacks and Whites in the United States. It posits that the Black/White pay gap may vary across occupations that require the use of different types of skills. We classify occupations into hard‐skill intensive versus soft‐skill intensive jobs using the skill content measures of different occupations from the Occupational Information Network (O*Net). We then use data from the National Longitudinal Survey of Youth (NLSY) and Current Population Survey (CPS) to investigate the impact of job skill type on the wage gap. Consistent with our theoretical predictions, we show that this wage gap in white‐collar jobs is smaller for hard‐skills jobs than it is for soft‐skills jobs. Moreover, we demonstrate that, in response to variations in the wage gap across different occupations, Blacks are more likely to self‐select themselves into hard‐skills jobs, ceteris paribus. This shows not only that discrimination against Blacks varies across occupations, but also that such discrimination induces the self‐selection of Blacks into certain occupations. Moreover, this finding highlights the role played by co‐worker/customer discrimination in explaining the racial wage gap in the U.S. labor market. (JEL J15, J31)     

空气污染治理与公众健康———来自“大气十条”政策的证据

为探究《大气污染防治行动计划》 (以下简称“大气十条”)的健康效应,本文基于中国健康与营养调查(CHNS)数据及省级面板数据,利用基于多项Logit模型的双重差分法(Logit-DID),从微观与宏观两个维度考察“大气十条”政策的健康改善效应及其传导机制,并进一步通过异质性分析探讨环境健康不平等的内在原因 研究发现:“大气十条”实施带来显著的健康效应,该政策不仅能有效控制与空气污染高度相关疾病的发病率和死亡占比,还能够间接降低受空气污染影响较小的疾病病情。其作用机理主要通过控制PM2.5浓度改善公众健康,同时该政策对二氧化硫(SO2)、氮氧化物、烟(粉)尘等其 他污染物浓度的下降起到了协同作用。进一步分析显示环境福利不公平的现象依然存在,“大气十条”政 策显著降低了疾病高发人群的发病率,且对女性、城镇居民和低、高年龄段等疾病高发人群的健康影响更显著。本文为政府构建环境健康公平发展路径,推进“健康中国”战略提供了经验证据和政策借鉴。     

浅议世界女子高校发展之路——从WEW教师论坛谈起

在崭新的世纪,世界女子高校将有何发展?世界妇女教育组织(WEW)的成立与2011年教师论坛的召开让我们认识到世界女子高校在发展中存在的问题,在坚定了发展女子高校信念的同时,对中国的女子高校亦有所启示。     

Rank repeated measures analysis of covariance

When analyzing a response variable at the presence of both factors and covariates, with potentially correlated responses and violated assumptions of the normal residual or the linear relationship between the response and the covariates, rank-based tests can be an option for inferential procedures instead of the parametric repeated measures analysis of covariance (ANCOVA) models. This article derives a rank-based method for multi-way ANCOVA models with correlated responses. The generalized estimating equations (GEE) technique is employed to construct the proposed rank tests. Asymptotic properties of the proposed tests are derived. Simulation studies confirmed the performance of the proposed tests.     

Composite quantile regression for varying-coefficient single-index models

ABSTRACT

The varying-coefficient single-index model (VCSIM) is a very general and flexible tool for exploring the relationship between a response variable and a set of predictors. Popular special cases include single-index models and varying-coefficient models. In order to estimate the index-coefficient and the non parametric varying-coefficients in the VCSIM, we propose a two-stage composite quantile regression estimation procedure, which integrates the local linear smoothing method and the information of quantile regressions at a number of conditional quantiles of the response variable. We establish the asymptotic properties of the proposed estimators for the index-coefficient and varying-coefficients when the error is heterogeneous. When compared with the existing mean-regression-based estimation method, our simulation results indicate that our proposed method has comparable performance for normal error and is more robust for error with outliers or heavy tail. We illustrate our methodologies with a real example.     

左江花山岩画铜鼓考

左江花山岩画文化景观成功入选世界遗产名录后,依然有未解的千年之谜。经对左江花山岩画中铜鼓的族属、类型、传承发展、文化功能等进行多角度考证,确认左江花山岩画所绘铜鼓为骆越人所有,其类型为万家坝型、石寨山型和东山型早期铜鼓;岩画中的铜鼓不仅是部族首领权力的象征,还是通天礼神、汇聚人心、指挥军阵、人神共娱的重要礼器、响器及乐器;东汉马援缴骆越铜鼓后,左江流域骆越后裔仍有用鼓、尚鼓的习俗,这是对左江花山岩画铜鼓的一种继承与发展。与此同时,骆越人先进的青铜铸造技术亦为铜鼓在这一地区的传承与发展提供了物质基础。     

20世纪阿拉伯人和伊朗人的思想冲突

阿拉伯民族和波斯民族是20世纪存在较多摩擦的中东两大民族。思想上的冲突是阿拉伯人和波斯人产生纷争的一个重要原因。教派分属的差异、阿拉伯民族主义和伊朗民族主义的对立以及泛阿拉伯主义和泛伊斯兰主义的斗争,是阿拉伯人和波斯人思想冲突的主要原因和表现。     

由人物塑造看香港邵氏电影《阎惜姣》对《水浒传》的影像改编

由邵氏兄弟(香港)有限公司投资拍摄、集中展现《水浒传》中“宋江杀惜”情节的影片《阎惜姣》一方面通过对阎婆惜追求真爱及其孝女形象的彰显重新塑造了这一特殊的女性人物;另一方面,影片又出色地发挥了戏曲唱段对于片中人物性格刻画的重要作用,从而既折射出上世纪六十年代的香港电影对于《水浒传》人物精神内涵的特殊理解与诠释,亦体现出戏曲元素对于古典名著改编的重要意义。     

浅析江户时期西方医学在日本的传播

江户时期,荷兰成为唯一与日本交往的西方国家,进而荷兰成为西方文化传进日本的通道,其中以医学最为瞩目.西方医学在日本的传播使得日本"兰学"兴起,并为日本的近代化奠定了科学基础.这一时期,医学主要通过荷兰商馆医生口述、江户参府、日本翻译西方书籍、开办西医学塾等方式传播.