解决方案式营销才能卖高价!

大多数企业的销售方法已经过时,它们要做的是卖价值而不仅仅是卖东西,是帮客户解决问题,而不仅仅是提供某种产品。今天的市场环境要求销售人员能够准确把握买方所处的销售阶段,了解他们的需求点。     

《西伯利亚的萨满教》一书评介

《西伯利亚的萨满教》(Shamanism in Sibe-ria)一书,由 V·狄奥斯泽吉(Vilmos Diószegi)和 M·霍帕尔(M·Hoppál)编著,S·西蒙自俄文和匈牙利文译出,1978年布达佩斯匈牙利科学院出版,英国科利斯(Collets)出版公司发行。据这本饶有兴味的图书介绍,在欧亚大陆北部以及中亚和北美诸民族中,作为“人类和精神世界之间的占卜者、巫医和请神者”的萨满的存在是一     

尼日利亚的语言和政治

今天下午我所要给大家介绍的是我亲自看到和亲身经历过的尼日利亚的一些情况,一些具有尼日利亚特点,并且在撒哈拉沙漠以南的非洲地区也具有普遍意义的情况。我要讲讲在一个多种语言的政治整体中某些语言的作用。这个整体指的是把多种民族联合在一起组成的一个独立国家。语言方面的摩擦(或者斗争)在非洲主要表现在两个方面:一是文化方面;一是历史方面。从文化方面来讲,某一部落的成员视自己的语言为部落     

“红种人”的最后一战

“卧牛”、“黑狼”、“白云”、“巨足”以及其他既有诗意又引人着迷的绰号,并不是美国西部电影中虚构的英雄人物。这些名字,过去那些在苦难中煎熬并为本民族的事业而献身的人使用过;而今,那些为民族的生存和平等权力而斗争的人,同样也还在使用。简而言之,他们就是居住在北美的印第安人。生活在美国的这些“红种人”,     

经济与加拿大的民族社区

根据经济的需要和在不同时期对农民、伐木工人、铁路工人、建筑工人、熟练工人和非熟练工人、职员和专业人员的需求,加拿大的移民政策逐年发生着变化。自从加拿大成为英联邦成员国以来,国家的民族和文化构成情况也发生了很大的变化:1931年 1931年盎格鲁-克尔特人 60％ 40％法兰西人 33％ 27％其他民族 7％ 33％民族加拿大人(ethnic Canadians)在加拿大的发展中曾做出过巨大的贡献,诸如修筑横贯加拿大的铁路,在荒原开辟农场,以及兴建众多的加拿大城市。然而,由于这些工作大都属体力劳动性质,此类贡献也多被埋没。近些年来,随着移民法的改变,许多高级熟练工人来到加拿大,并带来他们宝贵的专业经验。本文即准备从国内和国际两个方面,探讨这种     

Opportunities for woman-initiated HIV prevention methods among female sex workers in southern China

Rapid changes in China over the past two decades have led to significant problems associated with population migration and changing social attitudes, including a growing sex industry and concurrent increases in STIs and HIV. This article reports results of an exploratory study of microbicide acceptability and readiness and current HIV prevention efforts among female sex workers in two rural and one urban town in Hainan and Guangxi Provinces in southern China. The study focused on these women's knowledge and cultural understandings of options for protecting themselves from exposure to STIs and HIV, and the potential viability and acceptability of woman-initiated prevention methods. We report on ethnographic elicitation interviews conducted with women working within informal sex-work establishments (hotels, massage and beauty parlors, roadside restaurants, boarding houses). We discuss implications of these findings for further promotion of woman-initiated prevention methods such as microbicides and female condoms among female sex workers in China.     

Does subliminal exposure to sexual stimuli have the same effects on men and women?

Three studies explored gender differences in explicit and implicit components of sexual arousal following brief exposure to a sexual stimulus. Whereas Study 1 assessed reports of sexual arousal following subliminal exposure to a sexual or a neutral picture, Studies 2 and 3 examined the effects of the same priming procedure on accessibility of sex-related thoughts assessed with a pictorial judgment task and a lexical decision task. The subliminal sexual prime did not have an effect on men's reports of sexual arousal, but caused women to report lower levels of sexual arousal. In contrast, the same subliminal sexual prime led to higher accessibility of sex-related thoughts in both men and women. It is therefore suggested that the subliminal sexual prime causes women to activate sex-related mental contents but to experience the result as somewhat aversive.     

Supporting child welfare supervisors to improve worker retention

Recent child welfare research has identified supervisors as key to retaining qualified and committed workers. This paper describes implementation of a federally funded child welfare training initiative designed to improve worker retention largely through developing, implementing, and evaluating a statewide supervisor training program in a Midwestern state. Unique to this collaborative effort was involving all child welfare supervisors in identifying needed content components, developing competencies, and conducting self-assessments.     

Intergenerational class mobility in contemporary Britain: political concerns and empirical findings

In Britain in recent years social mobility has become a topic of central political concern, primarily as a result of the effort made by New Labour to make equality of opportunity rather than equality of condition a focus of policy. Questions of the level, pattern and trend of mobility thus bear directly on the relevance of New Labour's policy analysis, and in turn are likely be crucial to the evaluation of its performance in government. However, politically motivated discussion of social mobility often reveals an inadequate grasp of both empirical and analytical issues. We provide new evidence relevant to the assessment of social mobility - in particular, intergenerational class mobility - in contemporary Britain through cross-cohort analyses based on the NCDS and BCS datasets which we can relate to earlier cross-sectional analyses based on the GHS. We find that, contrary to what seems now widely supposed, there is no evidence that absolute mobility rates are falling; but, for men, the balance of upward and downward movement is becoming less favourable. This is overwhelmingly the result of class structural change. Relative mobility rates, for both men and women, remain essentially constant, although there are possible indications of a declining propensity for long-range mobility. We conclude that under present day structural conditions there can be no return to the generally rising rates of upward mobility that characterized the middle decades of the twentieth century - unless this is achieved through changing relative rates in the direction of greater equality or, that is, of greater fluidity. But this would then produce rising rates of downward mobility to exactly the same extent - an outcome apparently unappreciated by, and unlikely to be congenial to, politicians preoccupied with winning the electoral 'middle ground'.     

How far merit selection? Social stratification and the labour market1

The question of how societies allocate occupational positions and subsequent rewards has long been of interest to sociologists. According to one influential theory, the needs of modern industrial societies and economies demand that high-level and functionally important occupational positions are allocated according to meritocratic principles. I argue that, ultimately, employers get the final say about which characteristics are rewarded in the labour market. In order to examine which skills and attributes are required by employers for particular occupations I analyse data drawn from a content analysis of c.5000 British newspaper job advertisements. The results show that both merit and non-merit characteristics are requested by employers in job advertisements, even for occupations falling within the higher classes. I also find evidence that employers have similar requirements for similar occupations, cross-cutting class boundaries.