Beyond organization-centred public relations: Collective action through a civic crowdfunding campaign

Public relations scholars have called for a shift from organization-centred approaches and practices to community, – or collective-based ones. With the Internet, the latter have become more frequent although under-researched or not well understood. This article addresses those gaps by researching a community-based campaign in New Zealand and by underpinning the research with collective action theory. Methodologically, it combines netnography, thematic analysis, and interviews with major players, to analyze a civic crowdfunding campaign. It provides an account of how two amateur activists not only initiated and managed this campaign, but also raised US$1.5 million (NZ$2.27) within three weeks to buy a private beach and gift it back to the New Zealand public. The article seeks to add to both PR scholarship and practice. It adds to the former by analysing the campaign and identifying success factors for civic crowdfunding campaigns more generally; and to the latter by accounting for a different kind of activist and community-based PR that goes beyond organization-centred approaches to offer gratifying community-centered work that improves the reputation of PR for contributing to the common good.     

佛教对汉语词汇影响的探析

佛教,起源于印度,自两汉之时传入中国后,对汉语的发展产生了广泛而深刻的影响,其中对汉语词汇的影响则尤为明显.佛教的传入和佛经的翻译给汉语词汇增添了大量有关佛教色彩的新词语,极大地丰富了汉语的词汇量.佛经的传译促进了汉语词汇的发展,创造了不少新的双音词与多音词,同时也使汉语的构词法得到进一步的丰富和发展.此外,佛教对我们的日常用语和成语都产生了深远的影响.     

地域经济与羁縻制度——宋代广西左右江地区羁縻制度研究

学术界一般认为,元代以后中国西南边疆地区的土司制度源于唐宋时期的羁縻制度.在以往的研究中,学者多从政治控制的角度讨论土司制度的起源.本文以广西左右江地区为例,探讨两宋时期该地区羁縻制度的建立、发展并在此基础上形成了元以后的土司制度.本文认为,该制度过程与当地的社会结构、生活方式以及市场贸易有着密切的联系.从羁縻制度到土司制度,是地方洞酋与王朝政治在两宋期间围绕着市场展开互动的结果.这一结果,又对元明以后广西左右江地区的区域格局产生了深远的影响.     

An overview of Middle East public relations practice,education, and research from isolation to globalization

ABSTRACT

Public relations has a critical role in addressing culture difference and enhancing research outreach. An analysis of practice, education and research in Middle East provides an exemplar of the need to move the discipline’s scholarship from global isolation to cultural inclusivity. A review of current scholarship in the discipline's journals documents the preeminence of “Western” theory. Research with culturally collaborative studies of media, culture, technology, and society is needed to provide global perspectives. The paper argues five initiatives are needed next steps for the discipline to achieve global inclusivity: * Enhance research collaboration – Culturally collaborative studies of media, culture, technology, and society are needed to provide global perspectives in our discipline. *Address bilingual scholarship – Public relations theory needs to acknowledge varied traditions and methodologies. Research journals need Middle Eastern faculty editorial board members and need to explore translation options. *Align research with the profession – Globally, public relations research needs qualitative understanding. Cultural differences often regress quantitative analysis to meaningless implications for both theory and practice. *Assess curriculum globalization – Educators need to increase cultural content in courses. Textbooks are needed that reflect the globalization of the field from multiple perspectives. *Develop international accreditation standards – An accreditation model based on bilingual, global, and contemporary careers in the discipline is needed. International accreditation site teams must include bilingual members.     

Censored quantile regression for residual lifetimes

We propose a regression method that studies covariate effects on the conditional quantiles of residual lifetimes at a certain followup time point. This can be particularly useful in cancer studies, where more patients survive cancers initially and a patient’s residual life expectancy is used to compare the efficacy of secondary or adjuvant therapies. The new method provides a consistent estimator that often exhibits smaller standard error in real and simulated examples, compared to the existing method of Jung et al. (2009). It also provides a simple empirical likelihood inference method that does not require estimating the covariance matrix of the estimator or resampling. We apply the new method to a breast cancer study (NSABP Protocol B-04, Fisher et al. (2002)) and estimate median residual lifetimes at various followup time points, adjusting for important prognostic factors.     

论图书馆借、阅、参一体化服务

图书馆在开展读者服务工作中实施借、阅、参(借还、阅览、参考咨询,下同)一体化服务能使读者方便快捷地获取信息资源,提高信息资源的利用率,推动图书馆事业的发展.对这个问题展开研究,对开展借、阅、参一体化服务提出了一些措施.     

铁路选线设计阶段的地质灾害防治

通过京九线、湘黔线部分地质灾害实例,阐述如何在铁路选线设计阶段进行地质灾害防治。     

收入不平等对进城农民工风险应对策略的影响——基于鄂粤城市的实地调查

利用2017年课题组在湖北和广东两省调查的950户进城农民工样本,采用Kakwani个体相对剥夺指数测算进城农民工个体收入不平等水平,实证分析个体收入不平等水平对进城农民工风险应对策略的影响,并对不同群体进一步分析。研究表明:(1)农民工个体收入不平等水平处于低剥夺区间,样本收入不平等平均水平为0.277,男、女性农民工分别为0.348、0.227,老一代农民工比新生代农民工的收入不平等水平更高,教育程度越高的进城农民工收入不平等水平越低,普通工人比其他技术管理人员高;(2)个体收入不平等水平较高的农民工倾向于采取高成本风险应对策略,如降低基本生活水平、减少教育和医疗开支等,反之则倾向于采取向正规机构借贷和正式社会支持等低成本风险应对策略;(3)女性、健康状况较差、教育程度低和新生代农民工在农民工群体中处于相对弱势地位,面临风险采取高成本风险应对策略的概率更高。研究结论提供了农民工群体风险管理研究的经验证据,可以为完善城市社会保障体系和推动市民化进程提供参考。