A UNIVERSITY EXAMINATION-SCHEDULING MODEL TO MINIMIZE MULTIPLE-EXAMINATION DAYS FOR STUDENTS

Scheduling university examinations is often done with the objective of spreading a student's required examinations over an examination week. That is the equivalent of the problem of minimizing the number of examinations a student must take on any one day. An approach to scheduling exams which relates the problem to the classical assignment problem is discussed. The model developed is a symmetry-constrained assignment model, and the solution method requires use of a branch-and-bound algorithm. Results from application of the algorithm to six semesters of actual data are presented.     

USING AN UNCERTAINTY MODEL TO ASSESS SALES RESPONSE TO ADVERTISING*

Implications of a probabilistic “random walk” model of incremental sales response to advertising are developed for various timing patterns of advertising expenditures. Maximum likelihood procedures for assessing advertising effectiveness and for estimating a decay (forgetting) rate are developed and applied to artificial data of known configuration and are used to assess the impact over time of a brochure program on mail-order sales. Results are also compared to those from alternative models involving various lag patterns in advertising effects.     

A KNOWLEDGE-BASED DSS FOR MANAGERIAL PROBLEM DIAGNOSIS

A knowledge-based system supporting managerial problem diagnosis is described. The system provides the capability to monitor values of selected variables for problem situations. When problems are located, a list of problem symptoms is delivered to a problem processor for structuring and diagnosis. Problem structuring is based on a combination of concepts from expert systems and structural modeling. User assertions about cause-effect relationships between pairs of variables are maintained in a semantic network. Problem diagnosis uses the relationships in the semantic network to construct causation trees, the branches of which represent potential explanations of the problem symptoms. Mathematical models are constructed based on causation-tree branches, and values from the data base are used to test whether the model confirms the diagnosis. If so, the source of the problem has been located and it is then up to the user to resolve the problem. If the model fails to explain the problem, the model apparently is deficient and the user may perform “what if…” type scenarios in attempts to improve the model and search for problem causes. Realistic applications in the accounting and health care areas are discussed.     

Applications and Implementation DECISION SUPPORT SYSTEMS: AN EMPIRICAL ASSESSMENT FOR DECISION MAKING

A laboratory experiment examined the effects of applying decision support system (DSS) technology to decision making in ill-structured problem environments under varying information conditions. Marketing executives participated in the experiment which investigated the effects of DSS availability, DSS training, and data availability on dependent variables that included: (1) the number of alternatives considered by a subject during decision making, (2) the period of time spent by a subject to complete the decision-making process, (3) the subject's perceived confidence in the decisions he or she had made, (4) the amount of data considered by a subject's during decision making, (5) the individual subject's decision processing, and (6) the subject's performance overall. Our results indicate that all three factors significantly affect the number of alternatives considered by subjects during the decision-making process. We therefore suggest that DSS training be coordinated with decision training in order to realize the potential of DSSs as described in the DSS literature.     

Education CREATIVE THINKING AND INNOVATIVE EDUCATION IN THE DECISION SCIENCES

Creative problem solving is seldom addressed directly in the decision sciences literature. The first half of this paper reviews current thinking about creativity and its educational importance. The remainder addresses creative problem-solving processes and, in particular, the process developed by Parnes, Noller and Biondi [24] and Osborn [23]. This process has been integrated into an OR/MS problem-solving course which is described. Conclusions and implications for decision sciences education and practice in general are discussed.     

Building buy-in: The need for internal relationships and informal coalitions

Significant research has focused on influencing senior leadership, and this study offers new insights into building internal relationships and informal coalitions to provide strategic counsel. These strategies involve internal communications, a neglected area of research and practice. The findings are based on in-depth interviews with 30 executives representing multiple departments in four U.S. companies. A new role justifying public relations’ membership in executive decision teams is internal boundary spanning or gathering intelligence internally across business units, and requires public relations to have a seat at multiple decision tables.