An Assessment of Brand Experience Knowledge Literature: Using Bibliometric Data to Identify Future Research Direction

There is wide consensus that the brand experience literature (BEL) suffers from a deficit in conceptual works. This study argues that, for brand experience research to overcome its conceptual insipidity, it must re‐examine the core of its intellectual structure to rediscover what ‘an experience provided by brands’ truly implies. The purpose of this paper is to reconceptualize and present a future research framework for research into the concept of brand experience, by identifying both the core and peripheral sources of knowledge of the concept and its association with brand meaning. Through a bibliometric process covering 136 articles published between 2002 and 2018, resulting in a database of 2698 citations, this brand experience conceptual paper fills a critical research gap by providing the first full‐scale bibliometric study to date of the BEL, using a combination of high citation and co‐citation metrics. Based on this conceptual reorientation, a matrix for future development is presented, enabling the reader to visualize the scope and breadth of potential brand experience research horizons in areas relating to customer experience, consumer–brand relationship, online brand experience and sensory brand experience. The four approaches listed in the matrix – firm‐based, social constructionist, virtuality and embodiment – provide a roadmap for future brand experience research undertakings to explore the rich potential of experience evoked by brands.     

高校女生社会角色教育的缺失及对策

促进女性发展是构建和谐社会的重要内容。目前，高校实行的是无差异教育，在教育理念、课程建设、校园环境等方面都存在女生社会角色教育的缺失。高校要加强女生社会角色教育，更新教育观念，改革评价体系，创建有利于女性发展的教育环境，激发女生的潜能，提高女生素质，促进女性自由、健康、全面的发展。     

校园网中实名制管理的必要性

本文分析了校园网在管理上存在的一些问题，提出采用身份认证和实名制管理的必要性，并在校园网内部署上网认证系统，解决了在内网管理上存在的安全隐患．     

海内外青睐营口

近两年来,随着对外开放的不断扩大,营口市的经济发生了翻天覆地的变化,在海内外的知名度亦日益提高.市委、市政府采取引进来、走出去的有效措施,卓有成效地开展了海内外大招商,为营口经济的腾飞插上了雄健的翅膀.     

Enhancing community capacity: Roles of perceived bonding and bridging social capital and public relations in community building

This study examined whether two types of perceived social capital – bonding and bridging – can affect individuals’ belief in community capacity in the context of a corporate community relations program to develop rural areas in South Korea. The results of the study's Web survey showed that perceived community capacity to resolve problems was significantly affected by their perception of both bonding and bridging social capital. The findings suggest that social capital serves as a mechanism that can foster community capacity through norms of interaction, reciprocity, and trust as aspects of civil society.     

Estimation of location parameters of several exponential distributions

In this paper we address the problem of simultaneous estimation of location parameters of several exponential distributions assuming that the scale parameters are unknown and possibly unequal. From a decision theoretic point of view it is shown that the standard estimators are inadmissible and the improved estimators are obtained when p, the number of populations, is more than one.     

托马斯·怀亚特宫廷诗的女性意识与性别书写

欧美学界通常盛赞文艺复兴的性别形象,怀亚特诗歌被视为男性气概的英国典型。怀亚特的赞美诗和讽喻诗却呈现出截然不同的女性意识和性别书写。前者内敛的特征体现了宗教改革和君主王权对男性主题的权力制约,后者揶揄的态度反映了历史主体和女性视角对性别意象的政治隐喻。从这两个层面解读怀亚特宫廷诗歌,揭示其男性书写的女性意识和政治生活,从而进一步探讨其性别观念的历史意义。     

解读《林巨正》的对知识分子的审视——韩国现代名著研究

洪命熹在朝鲜现代文学史上占有举足轻重的地位,他和崔南善、李光洙被称为朝鲜三天才。他不仅作为一名作家,更是作为一名民族解放运动家而名满天下。他的创作大力推进了朝鲜文学从近代到现代的过渡。洪命熹仅有的一部作品《林巨正》是一部百科全书式的大河历史小说,被誉为奇书。其书以林巨正的视角,剖析知识分子的形象,探讨知识分子在朝鲜现代史上表现出的特殊性,达到窥斑见豹的目的。对该书研究应展示对林巨正典型形象的立体性分析及小说的科学性解读。     

盛会引爆广州文化"核裂变"

亚运会是广州城市品牌提升的重大机遇,也是广州提升城市品牌的最佳舞台.通过亚运会,广州在城市声望和影响、城市环境质量、城市发展机会、城市生活方式、城市市民素养和城市基础条件上,均获得了重大进步,城市品牌价值得到了巨大提升.