A herstory of public relations: Teresa Dorn,from Scott Cutlip to Burson-Marsteller Europe (1974–1995)

ABSTRACT

This research concentrates on Teresa Dorn’s contributions to the history/herstory of public relations through the analysis of her first 20 years in the profession, 15 of which were devoted to making Burson-Marsteller a prominent multinational company in Spain and Europe. The study explores the process of how Burson-Marsteller became one of the top consultancies in a country with a newly established democracy through the report of a life history. This methodology leads to a better understanding of when, why, and how the first international consultancy was settled in Spain and succeeded under the guidance of an American female practitioner.     

Evaluation and Management of Urban Liveability: A Goal Programming Based Composite Indicator

Social Indicators Research - This paper proposes a composite indicator intended to assess the degree of liveability provided by urban areas. This synthetic index makes two essential contributions...     

Detecting level shifts in ARMA-GARCH (1,1) Models

The purpose of this article is to present a new method to detect level shifts in the context of conditional heteroscedastic models. First, we define precisely what type of outlier we are referring to, a concept that has been scarcely touched in the field of GARCH (1,1) models, and then we go on to present our methodology based on the nature of the Lagrange multiplier tests. The validity and efficiency of the proposed procedure are demonstrated through different simulation experiments. To conclude, we present a practical application of the method to the time series of returns of US short-term interest rates.     

Physical and psychosocial indicators among office workers from public sector with and without musculoskeletal symptoms

Work-related musculoskeletal disorders (WRMD) are the result of the combination of different risk factors. They are very common among computer workers, mainly when neck and upper limbs are considered. Forty-two office workers from a public university participated in this study. They were divided into two groups: Symptomatic Subjects (SS, n=20) and Asymptomatic Subjects (AS, n=22), according to the Nordic Musculoskeletal Questionnaire (NMQ). Psychosocial indicators were assessed using the Job Content Questionnaire (JCQ) and Utrecht Work Engagement Scale (UWES). Workplaces were evaluated according to the Ergonomic Workplace Analysis (EWA), proposed by the Finnish Institute of Occupational Health. The NMQ showed higher weekly prevalence of complaints on neck, shoulders and wrist/hands (p=0.00) among SS. The annual prevalence of symptoms on wrist/hands was also higher among SS (p=0.02). The JCQ did not show any difference between groups (p>0.05). Higher proportion of servers with 'high level' of engagement, dedication and absorption, according to UWES, was identified among SS (p<0.01). EWA showed worse scores for 'Work Site', 'Job Content' and 'Repetitiveness of the Work' among SS (p<0.05). Servers are exposed to physical and psychosocial risk factors that can contribute to the development of WRMD. Work conditions need to be change in order to improve musculoskeletal health.     

Latin America and the Caribbean Revisited: Pathways for Research

This introductory article on Third sector research on Latin America and the Caribbean (LAC) was designed with two objectives in mind. The first, to present readers with a general up to date of the political, economic, and social overview as well as an actualized context of the region, intending to show the needs and trends that individuals and civil society organizations have experienced in the past 20 years by underlining some main advances and shortcomings for LAC. This was done with the intent and idea to provide the understanding of the issues that require attention to be approached in a scholarly and interdisciplinary fashion with a Third sector studies lens. The second was to present a series of pertinent original articles placed into three distinct axis or categories that correspond distinctively to major trends identified by the guest editors of this special issue as social inclusion and development, human rights and public policies and governance of Third sector organizations. The article clearly introduces original material by fourteen specialists in Third sector research who provide results on an ample and wide range of studies and theoretical analysis of this particular region of the world.     

INDEX TO VOLUME 5 (1987)

Real-time estimates of output gaps and inflation gaps differ from the values that are obtained using data available long after the event. Part of the problem is that the data on which the real-time estimates are based is subsequently revised. We show that vector-autoregressive models of data vintages provide forecasts of post-revision values of future observations and of already-released observations capable of improving estimates of output and inflation gaps in real time. Our findings indicate that annual revisions to output and inflation data are in part predictable based on their past vintages. This article has online supplementary materials.     

Multimarket pioneers: Does multimarket contact improve their performance?

First-mover advantages (FMA) and multimarket contact (MMC) have evolved independently in the strategic management literature. This is surprising because FMA erode as a result of competition which, in turn, is affected by MMC. This paper links these literatures through the concept of spheres of influence and analyses the effect of MMC on pioneers' profitability. We use the order of market entry to identify spheres of influence and to determine their distribution among multimarket firms. The distribution of spheres of influence allows us to distinguish between reciprocal MMC and non-reciprocal MMC and to study how each of them determines pioneers' profitability. We test our hypotheses in the mobile telecommunications industry. Our findings show that reciprocal MMC has a positive effect on pioneers’ results, but non-reciprocal MMC negatively affects them.     

Pretending emotions in the early years: The role of language and symbolic play

Although 3-year-old children sometimes simulate emotions to adapt to social norms, we do not know if even younger children can pretend emotions in playful contexts. The present study investigated (1) what emotions infants of 1–2 years old are capable of pretending and (2) the possible role of language and symbolic play in the ability to pretend emotions. The sample included 69 infants aged 18 to 31 months and their parents. Infants were administrated the Test of Pretend Play, and their parents responded to the MacArthur-Bates CDI-II inventory, part of the MacArthur-Bates CDI-I, and a questionnaire about the expression of pretend emotions. Results suggest that very young children simulate emotions. Furthermore, children's simulation of emotions was related to both symbolic play and language. Specifically, the ability to label emotions was linked to the ability to simulate them. The role of language and symbolic play in the development of the capacity to express and understand pretend emotions is discussed.     

Comparative assessment of analytical approaches to quantify the risk for introduction of rare animal diseases: the example of avian influenza in Spain

Trade of animals and animal products imposes an uncertain and variable risk for exotic animal diseases introduction into importing countries. Risk analysis provides importing countries with an objective, transparent, and internationally accepted method for assessing that risk. Over the last decades, European Union countries have conducted probabilistic risk assessments quite frequently to quantify the risk for rare animal diseases introduction into their territories. Most probabilistic animal health risk assessments have been typically classified into one-level and multilevel binomial models. One-level models are more simple than multilevel models because they assume that animals or products originate from one single population. However, it is unknown whether such simplification may result in substantially different results compared to those obtained through the use of multilevel models. Here, data used on a probabilistic multilevel binomial model formulated to assess the risk for highly pathogenic avian influenza introduction into Spain were reanalyzed using a one-level binomial model and their outcomes were compared. An alternative ordinal model is also proposed here, which makes use of simpler assumptions and less information compared to those required by traditional one-level and multilevel approaches. Results suggest that, at least under certain circumstances, results of the one-level and ordinal approaches are similar to those obtained using multilevel models. Consequently, we argue that, when data are insufficient to run traditional probabilistic models, the ordinal approach presented here may be a suitable alternative to rank exporting countries in terms of the risk that they impose for the spread of rare animal diseases into disease-free countries.