Public relations aspects of brand attitudes and customer activity

Featuring the role of public relations in brand equity research and best practices, this study investigates how product, non-product, and customer–business relationship attributes affect customer-based brand equity (i.e., brand attitudes and customer activity). Analysis reveals customer–business relationships are central to a causal model linking evaluation (brand attitudes) and activation/motivations (customer activity). Findings demonstrate that for service businesses (e.g., banks), customer–business relationships are the primary, rather than minor, predictor of brand equity. These findings demonstrate how public relations scholarship and practice plays a central rather than peripheral role in customer satisfaction.     

School Social Work in Australia

Abstract

This study explores the current state of social work services in Australian schools. A total of 65 social workers participated in the survey. The majority of respondents had permanent positions and over half of them were working part time. The number of schools serviced was wide ranging and the median was six schools. The major funding source was state governments, the primary referral sources were school staff, and the primary reasons for referral were behavioural and mental health problems. Respondents reported good support from employers and high levels of work efficacy and satisfaction. A large proportion of their hours were spent on counselling, paperwork, case management, and consultations. The major barriers to their work were lack of time, lack of resources, and lack of recognition given to social work perspectives and roles. Given the paucity of literature, findings from this study are expected to lay a foundation for future studies.     

Exposure to sided media coverage of an organization,subsequent group conversations,and public relations outcomes

We experimentally found a negative effect of subsequent group conversations after media exposure on the audience's attitudes toward the covered organization, while we found sided media exposure to predict both attitudes and behavioral intentions relevant to the covered organization. The extent of conversational engagement immediately following media exposure also helped predict future word-of-mouth (WOM) intentions. These results highlight the roles of interpersonal interactions after media exposure to explain and predict public relations outcomes.     

Predictors of well-being among college students

ABSTRACT

Objectives: Identification of health-related risk behaviors associated with well-being in college students is essential to guide the development of health promotion strategies for this population. The purposes were to evaluate well-being among undergraduate students and to identify health-related risk behaviors that predict well-being in this population. Methods: A cross-sectional Web-based survey of undergraduate students was conducted at a metropolitan university in the Southeast United States. A total of 568 students responded (response rate 14.2%). Data were collected on health-related risk behaviors using the National College Health Assessment II. Results: Controlling demographic characteristics, the best predictive model included physical activity, current tobacco user, depression, ever received mental health services, and sleep quality, which was the strongest predictor (β = .45, p < .001). This model explained 35% of the variance in well-being. Conclusions: Interventions that promote sleep quality among college students may be most beneficial in improving well-being.     

Who Enrolls in Teen Parent Education Programs? An Emphasis on Personal and Familial Characteristics and Services Received

This study describes personal and familial characteristics of 58 teenage mothers enrolled in Mama Club, a free community-based teen parent education program. It also identifies types of services and support participants received and program elements perceived to be important for attending Mama Club. Most participants were raised single-parent households (55.0 %), reported having mothers who were teenage parents (64.8 %), were impoverished (86.0 %), not enrolled in school (54.5 %), and unemployed (81.8 %). Participants primarily received assistance from Medicaid (86.5 %), Food Stamps (67.3 %), and family members (40.0 %); only 5.5 % received money from their child’s father. Teen parent education programs should educate parenting teenagers about available assistance programs and involve diverse community partners to establish a seamless referral system.     

College Students' Exposure to Tobacco Marketing in Nightclubs and Bars

Abstract

Objective: To examine whether a college student's exposure to tobacco marketing in nightclubs and bars was affected by the presence of a smoke-free law. Participants: A random sample (N = 478) of students participated in the survey (no smoke-free law, n = 240; smoke-free law, n = 238). The analysis was limited to students who reported being in nightclubs and bars (n = 171). Methods: A nonexperimental, cross-sectional, 2-group design was used. Results: Students in the smoke-free law city were more likely to be approached by tobacco marketers (34.7% versus 20.2%, p = .02), offered free gifts (41.7% versus 24.2%, p = .02), and take free gifts for themselves (34.7% versus 19.2%, p = .02). They were more likely to be exposed to direct marketing strategies (1.83 versus 1.12, p = .02). There was no difference on indirect tobacco marketing by site. Conclusions: Tobacco marketing is pervasive in nightclubs and bars. Smoke-free laws may protect against exposure to secondhand smoke but not the “pro” smoking messages students encounter.     

Reducing High-Risk Drinking Among Student-Athletes: The Effects of a Targeted Athlete-Specific Brief Intervention

Abstract

Objective: This study examined the effects of a single-session motivational interviewing–based in-person brief alcohol intervention that contained student-athlete–specific personalized drinking feedback. Participants: Participants were 170 National Collegiate Athletic Association Division I student-athletes meeting screening criteria for heavy episodic drinking. Methods: Baseline assessments of alcohol use frequency and quantity, norm perceptions of peers' alcohol use, experiences of negative consequences, and use of protective behaviors were administered to student-athletes prior to a 1-session brief intervention containing personalized feedback highlighting the relationship between alcohol use and athletic performance. Follow-up assessment was conducted 3 months post intervention. Results: Student-athletes participating in the athlete-specific brief intervention showed significant reductions in their alcohol use and alcohol-related negative consequences, increases in use of protective behavioral strategies, and corrections in norm misperceptions at 3 months post intervention relative to a no-treatment comparison group. Conclusions: Student-athlete–specific brief alcohol interventions show promise in addressing high-risk drinking, reducing associated harms, and supporting health.     

The Economic Value of Career Counseling Services for College Students in South Korea

This study investigated college students’ perception of the monetary value of career counseling services by using the contingent valuation method. The results of a multivariate survival analysis based on interviews with a convenience sample of 291 undergraduate students in South Korea indicate that, on average, participants’ expressed willingness to pay (WTP) for such services ranged from U.S. $10.22 to $10.54 per hour of individual career counseling. Self‐stigma and attitudes toward counseling had positive effects on their WTP, whereas the year in college and social stigma had negative effects. The results provide policy makers with preliminary evidence of the monetary value of career counseling.     

The Impact of Logistics Performance on Trade

This paper studies the impact of logistics performance on global bilateral trade. Taking a supply chain perspective, logistics performance refers to cost, time, and complexity in accomplishing import and export activities. We draw on a data set compiled by the World Bank containing specific quantitative metrics of logistics performance in terms of time, cost, and variability in time. Numerous researchers have shown that logistics performance is statistically significantly related to the volume of bilateral trade. Our research calibrates the impact of specific improvements in logistics performance (time, cost, and reliability) on increased trade. Our findings can spur public and private agencies that have direct or indirect influence over logistics performance to focus attention on altering the most relevant aspects of logistics performance to improve their country's ability to compete in today's global economy. Moreover, as our logistics metrics are directly related to operational performance, countries can use these metrics to target actions to improve logistics and monitor their progress.     

The Critical Role of Ocean Container Transport in Global Supply Chain Performance

With supply chains distributed across global markets, ocean container transport now is a critical element of any such supply chain. We identify key characteristics of ocean container transport from a supply chain perspective. We find that unlike continental (road) transport, service offerings tend to be consolidated in few service providers, and a strong focus exists on maximization of capital intensive resources. Based on the characteristics of ocean container transport as part of global supply chains, we list a number of relevant and challenging research areas and associated questions.