Challenging the collegiate rite of passage: a campus-wide social marketing media campaign to reduce binge drinking

A social marketing media campaign, based on a normative social influence model and focused on normative messages regarding binge drinking, on a large, southwestern university campus has yielded positive preliminary results of an overall 29.2 percent decrease in binge drinking rates over a three-year period. The Core Alcohol and Drug Survey and the Health Enhancement Survey provided information on student knowledge, perceptions, and behaviors regarding alcohol and binge drinking. This study represents the first in-depth research on the impact of a media approach, based on a normative social influence model, to reduce binge drinking on a large university campus and has yielded promising initial results.     

Dating Intimacy as a Function of Age,Sex, and Religion

A study of the dating behaviour of 237 male and 324 female university students showed that while females remain more conservative than males this was only with regard to the deeper forms of intimacy behaviour. There was no evidence to suggest rampant teenage sexuality although petting behaviour was almost universally experienced. Both similarities and differences were found when the results were compared with overseas data. It was also found that religious affiliation had little influence on sexual behaviour.     

Self-interests and group-interests in employee involvement programs: A case study

What happens in a unionized setting when a participatory management system is adopted? This question is examined based on a field study of a union manufacturing facility that has been operating under a gainsharing system for four years. As suggested by the political science literature on transforming political systems from authoritarian rule to democracies, the events resemble a complicated chess game among management, union officers, and union members pursuing their self-interests or group-interests during and after the transitional process. Although gainsharing bonuses have been minimal, the democratization of organizational structures and relationships has generated multiple beneficial organizational and individual outcomes for management and union members.     

Managing the Risk of Uncertain Threshold Responses: Comparison of Robust, Optimum, and Precautionary Approaches

Many commentators have suggested the need for new decision analysis approaches to better manage systems with deeply uncertain, poorly characterized risks. Most notably, policy challenges such as abrupt climate change involve potential nonlinear or threshold responses where both the triggering level and subsequent system response are poorly understood. This study uses a simple computer simulation model to compare several alternative frameworks for decision making under uncertainty -- optimal expected utility, the precautionary principle, and three different approaches to robust decision making -- for addressing the challenge of adding pollution to a lake without triggering unwanted and potentially irreversible eutrophication. The three robust decision approaches -- trading some optimal performance for less sensitivity to assumptions, satisficing over a wide range of futures, and keeping options open -- are found to identify similar strategies as the most robust choice. This study also suggests that these robust decision approaches offer a quantitative, decision analytic framework that captures the spirit of the precautionary principle while addressing some of its shortcomings. Finally, this study finds that robust strategies may be preferable to optimum strategies when the uncertainty is sufficiently deep and the set of alternative policy options is sufficiently rich.     

A management strategy for information processing. 1—The Segas case

This is the first of three articles by the same author on Management Strategy for Information Processing. This article presents the Segas Case History and shows how if has tackled the implementation of Information Technology over the past 7 years. The second paper will discuss the methodology known as Business Systems Planning for assessing future computer requirements, and the third paper will examine the need for managements to have access to computing facilities.     

Understanding Ethnic Small Business: A Case Study of Marrickville

Ethnic small businesses are an increasingly important feature of economic life in Australian cities. Which groups are most likely to go into this sector, and what are the factors which make for ‘success’? What is the price for survival in terms of working conditions and family life, and what are the fruits of success? These are some of the questions being investigated in a two-year study of ethnic small business in the Sydney region. This paper provides the first report from the study, examining the development of Greek and Vietnamese businesses in the inner suburb of Marrickville.