Success and interpersonal touch in a competitive setting

Early observations of interpersonal touch among American adults have revealed rates of touch well below that of many European and Latin American countries. Conclusions drawn from these results, however, mandate caution since touch has been shown to be affected by age, gender, race, and setting. Observation of mens' televised sports has revealed that high rates of touch often follow a successful performance. The present study attempted to quantify touch within a mixed-gender, competitive setting in both black and white subcultures. Interpersonal touch following a success and otherwise occurring was observed among bowlers during league play. Overall rates of touch were much higher than those reported for other public settings. High rates of touch following a success were reported only for blacks. Unlike previous studies females initiated cross-gender touch as often as did males.