Advertising value equivalence—PR's orphan metric

The academic approach to measurement and evaluation has long favoured social science methodologies (0050, 0260 and 0315), but there has been persistent, widespread practice use of advertising value equivalence (AVE) to express the economic and financial value of public relations activity. This paper investigates the evolution of AVE and discusses whether it arose from clippings agencies, press agentry or other influences on public relations, such as advertising and product promotion.     

Implementing Looking After Children in an English local authority

Successful training strategies in all authorities implementing Looking After Children cover the following issues: implementation at all levels of the organisation; introducing the materials as a creative work tool; and uses of the data in research and planning.     

A Study of Suicide Risk Using a Cox Cure Model via a Retrospective Sampling and Multiple Imputation

The incidence of suicide is an example of rare event. A Cox cure model is adopted to examine the suicide risk of a cohort study of a sample of 65,000 Personal Emergency Link users over a 10-year observation period. Our objective is to investigate the effect of personal covariates on the failure time to suicide as well as the long-term survival from suicide. Based on the Cox cure model, a new and efficient estimation approach using retrospective sampling and multiple imputation was used. Compared with the standard Cox proportional hazards model, the Cox cure model provides a new perspective on analyzing the suicide data.     

Organizational Form,Ownership Structure and Corporate Performance: A Contextual Empirical Analysis of UK Companies1

This paper contributes to the literature on organizational form and performance (the performance-conduct paradigm) by examining the impact of two sets of variables that have not been examined previously: measures of environmental uncertainty and alternative forms of controlling separation of ownership from control. The paper first examines the extent to which contextual variables such as perceived environmental uncertainty and age of the organizational form moderate the relationship between organizational form and corporate performance. Next, the paper extends the analysis by examining the possible effects of ownership and control structures on performance. Measures suggested by agency theory, such as conventional ownership proxies (i.e. proportion of shares held by identifiable, homogenous groups), the proportion of non-executive board members and Fama and Jensen's concept of separation of decision management from decision control are used in the analysis. The results indicate that these measures have direct impact on corporate performance in their own right, though the main impact is indirect through interactions with organizational form variables.     

The role of close friends in African American adolescents' dating and sexual behavior

This study examined the role of close friends in the sexual lives of African American adolescents. Fifteen African American adolescents residing in an urban neighborhood participated in individual in-depth qualitative interviews. The findings suggest that close friends play a critical role in the dating and sexual behaviors of inner-city African American adolescents, as they appear to serve as socializing agents that impact how adolescents conceptualize and socially construct dating and sexual roles and behaviors. Close friends also play a significant role in acquiring new dating and sexual partners and in determining the course of dating and sexual relationships. Although females and males expressed similar expectations regarding sexual fidelity and condom use, they differed with regard to their method and process of talking with friends about dating and sex, their shared social constructions about dating and sexual roles and expectations, and their perceptions of the meaning of dating. We discuss the implications of the findings in terms of involving close friends in interventions focused on improving the sexual health of African American adolescents. Future directions for research with African American adolescents and sexuality are also discussed.     

管理信息系统(MIS) :背景、核心课程、学术流派及 主要国际学术会议与刊物评介

管理信息系统(management information system, MIS)是一门新兴的交叉学科.简介了这一学科创立的背景, 国际MIS 学科核心课程, 当今世界MIS学科领域的主要学术流派及主要的国际学术会议及刊物,以期中国MIS领域的专家学者更好地知已知彼,为在国际MIS学术刊物上发表更多的学术论文提供一些参考建议.     

A reappraisal of Delphi 2.0 for public relations research

This paper introduces, analyzes, and explains the Delphi method of research, particularly as it applies to the public relations industry. The Delphi technique became known some 50 years ago when the RAND Corporation used it for forecasting. Since then, scholars and forecasters have used it periodically for qualitative explorations into complex issues or domains. The overall purpose of the Delphi is to facilitate formal discussion among selected experts in a given domain around a particular topic; it is particularly useful when those experts cannot easily gather in one place. The method encourages the sharing of diverging worldviews over a few “rounds” or iterations in the hope that the views may converge into some direction around the given topic. For this reason, the Delphi has often been used in situations or environments that tend to be somewhat ambiguous and where interviews and surveys are neither timely nor appropriate.