Personalization of Mail Surveys for General Public and Populations with a Group Identity: Results from Nine Studies*

Abstract The effect of personalization on mail survey response rates was examined in nine studies that included 17 comparisons under several research conditions. A study of this variable across multiple experiments in five agricultural experiment stations was undertaken because of conflicting results from previous research and from concern that the effectiveness of personalization might have decreased over time. Results show that, while response to general public surveys appeared to increase modestly across all treatment groups, there was no positive effect for populations in which a group identity (e.g., Dear Oregon Gardner or Dear ATV Owner) is employed to address respondents in cover letters. Personalization appears to remain useful for improving response in surveys of the general public.     

The Identification of Behaviour Disorder within the Community

In the absence of a clinical definition of Behaviour Disorder, those termed ‘Behaviourally Disordered’ are often considered unsuitable for psychiatric servicing and many end up inappropriately contained by the correctional system. The working definitions of 213 South Australian health and welfare professionals from six client areas (child/adolescent, psychiatric, intellectually disabled, brain-damaged, correctional and general) were surveyed. Respondents generally saw Behaviour Disorder as a recognisable disorder, involving both aggressive, disruptive behaviour and deficits in social adaptation. Perceptions of its presentation varied across client groups and across professional roles. The results highlighted a need for specialised community servicing for this group.     

Family Change and Economic Well-being in Canada: The Case of Recent Immigrant Families with Children

This paper examines the relationship between family change and economic well‐being among recent immigrant families with children to Canada during the 1977 to 1997 period. Whereas the average income to needs ratio of all Canadian families with children is up modestly over this period, this study documents a substantial decline in the average level of economic well‐being of recent immigrants. In this context, this study draws attention to the relevance of not only structural explanations that emphasize the role of labour markets and/or government policy in shaping the economic conditions of immigrants, but also the potential impact of shifts in the living arrangements and family structure of immigrants. More specifically, an increased incidence of lone parenthood has had a net negative impact on the economic well‐being of immigrants, albeit not to the same extent as among non‐immigrants in Canada. Yet, other changes have had a slight positive impact, including an ongoing decline in the average number of children per family, an upward shift in the age distribution of parents, and a slight increase in the tendency of immigrants to co‐reside with family members beyond the immediate nuclear family.     

Ideas, thinkers, and social networks: The process of grievance construction in the anti-genetic engineering movement

Popular commentaries suggest that the movement against genetic engineering in agriculture (anti-GE movement) was born in Europe, rooted in European cultural approaches to food, and sparked by recent food-safety scares such as “mad cow” disease. Yet few realize that the anti-GE movement's origins date back thirty years, that opposition to agricultural biotechnology emerged with the technology itself, and that the movement originated in the United States rather than Europe. We argue here that neither the explosion of the GE food issue in the late 1990s nor the concomitant expansion of the movement can be understood without recognizing the importance of the intellectual work carried out by a “critical community” of activists during the two-decade-long period prior to the 1990s. We show how these early critics forged an oppositional ideology and concrete set of grievances upon which a movement could later be built. Our analysis advances social movement theory by establishing the importance of the intellectual work that activists engage in during the “proto-mobilizational” phase of collective action, and by identifying the cognitive and social processes by which activists develop a critical, analytical framework. Our elaboration of four specific dimensions of idea/ideology formation pushes the literature toward a more complete understanding of the role of ideas and idea-makers in social movements, and suggests a process of grievance construction that is more “organic” than strategic (pace the framing literature). Rachel Schurman is Associate Professor of Sociology and Global Studies at the University of Minnesota. Her research interests lie in the areas of international political economy of food and agriculture, environmental sociology, and social movements. She is co-editor of Engineering Trouble: Biotechnology and Its Discontents (University of California Press, 2003) and several articles and book chapters on the anti-genetic engineering movement. Her current book project, with William Munro, explores how organized social resistance to GMOs has shaped the trajectory of agricultural biotechnology. William Munro is Associate Professor of Political Science and Director, International Studies Program, at Illinois Wesleyan University. His research and writing focuses on the politics of agrarian change and state formation in Africa, as well as post-conflict development. He is the author of The Moral Economy of the State: Conservation, Community Development and State-Making in Zimbabwe (Ohio University Press,1998). He is currently collaborating with Rachel Schurman on a book about social resistance to agricultural biotechnology.     

Factors that influence reading and comprehension of branching instructions in self–administered questionnaires

Summary: In this paper we examine the tendency for branching instructions to be ignored, misread, or otherwise not appropriately followed so that item nonresponse occurs for follow–up questions. The potential influence on branching errors of seven features of question complexity are examined, including high number of question words, high number of answer categories, last categories branch, all categories branch, write–in responses, location at the bottom of a page, and high distance between the answer box and branching instruction. A logistic regression analysis revealed that question complexity had a tendency to increase certain errors, but not others.* A more detailed version of this paper with additional analysis and discussion is available at http://www.sesrc.wsu.edu/dillman/. The opinions expressed here are those of the authors, not necessarily of the institutions where they presently work or the U.S. Census Bureau, which provided financial support for the collection of these data. We would like to thank Aref Dajani and Yves Thibaudeau for their advice on the analysis used in this paper.