Mass Media Campaign Impacts Influenza Vaccine Obtainment of University Students

Abstract

Objective: To describe the effectiveness of a mass media campaign in increasing the rate of college student influenza vaccine obtainment. Participants/Methods: Students (N = 721) at a large southern university completed a survey between September 2011 and January 2012 assessing what flu clinic media sources were visualized and if they encouraged them to obtain vaccination. Results: Nearly a 30% increase was seen in flu vaccination rates in Fall 2011 over Fall 2010. The main campus Web site portal was the most visualized media source among students. The majority of responses indicated that the source of information visualized had a moderate to strong influence over their decision to get vaccinated. Conclusions: Various communication channels should be utilized to increase influenza vaccination rate on a university campus. Use of mass media to influence college students to perceive, retain, and act on the message of obtaining the influenza vaccine did produce a noteworthy outcome.     

Stratification and mass society: A question of values

The mass society theorists have described American society in terms of homogenization of life‐styles, language, and values, whereas the strati‐ficationists assert that class differences continue to exist A sample of more than 300 respondents was asked to rate the importance of values from the Rokeach Value Survey. As hypothesized, the terminal values are significantly different for the different social classes, and the instrumental values show no difference, suggesting that current homogenization may be more apparent than real.     

College Men's Health in Practice: A Multidisciplinary Approach

Abstract

After a needs assessment indicated that male students underutilized campus health services, the San Francisco State University Student Health Service developed a coordinated complement of outpatient health services for men. The authors review their experience in developing, implementing, operating, and evaluating this ongoing clinical service. The needs assessment and subsequent program evaluation data suggest that male students on a large, culturally diverse, urban campus would respond favorably to targeted, multidisciplinary health initiatives that incorporate the principles of health promotion and disease prevention.     

Approach/avoidance: Communists and women in East Germany, 1945-9

This article explores the shifting strategies of the German Communist party (KPD, later SED) towards the woman question in the Soviet zone of occupation. In the fluid post-war situation, the KPD/SED had to resort to heterodox experiments as it attempted, initially, to mobilize electoral support among women and, later, to organize women on the shopfloor. Women Communists played a prominent role in these efforts which included the creation of a women's league. In consequence, they enjoyed more influence in the young SED than ever before (or after) in the German Communist movement. As they proceeded, activists stumbled, however, not only against the hostility of women towards the Communist message but also against the resistance of male comrades and trade union leaders to apolitical, proto-feminist appeals. To break internal impasses, women relied on the support of the top leadership and, especially, Soviet command. If the centralization of power initially helped their cause, the tightening of the Stalinist vice in 1948-9 knocked out its foundations. Electoral politics counted for little, while women's integration in the workforce slid down the ladder of priorities. Its separatist tendencies quashed, the women's league continued only as a transmission belt of the party line to housewives.     

Does Infant Cognition Research Undermine Sociological Theory? A Critique of Bergesen's Attack on Durkheim

This article discusses how the results of infant research challenge the assumptions of the classical sciences of social behaviour. According to A.J. Bergesen, the findings of infant research invalidate Durkheim's theory of mental categories, thus requiring a re‐theorizing of sociology. This article argues that Bergesen's reading of Emile Durkheim is incorrect, and his review of the infant research in fact invalidates his argument. Reviewing the assumptions of sociology in the light of the findings of infant research, it is argued that the real challenge is to formulate a research strategy that combines the findings of the two sciences.     

Māori experiences of multiple forms of discrimination: findings from Te Kupenga 2013

ABSTRACT

Comprehensive exploration of Māori experiences of discrimination in Aotearoa New Zealand remains limited, particularly in relation to exposure to multiple and interlocking forms of discrimination. This paper presents findings from a secondary analysis of Te Kupenga 2013, the first Māori Social Survey, examining patterning and prevalence of different forms of discrimination for Māori (n?=?5,549). Māori report experiencing multiple forms of discrimination, both over their lifetimes and within the last year. Although racial discrimination was the most commonly reported form, Māori also experience discrimination on the basis of other grounds including age, gender, and income. Māori also report exposure to multiple forms of discrimination. Discrimination occurred in a range of settings, with schools and workplaces common sites. The findings support the lived reality of Māori that racial and other forms of discrimination are pervasive, and experienced in multiple domains across the life course, representing a persistent breach of rights. It is critical that other forms of discrimination are measured alongside racism in order to understand and address the realities of multiple discrimination for Māori in Aotearoa New Zealand.