A Social Networks Approach to Public Relations on Twitter: Social Mediators and Mediated Public Relations

This study proposes theoretical and practical frameworks to systematically examine mediated public relations in social media spaces. We applied a social network conceptual framework to identify and characterize social mediators that connect the US State Department with its international public. The results showed that social mediators vary in terms of their formality and interdependence. Formal social mediators were primarily US government agencies while informal social mediators were nongovernmental organizations (NGOs) and individuals. Notably, relationships with populations in the Middle East and North Africa were mediated primarily by informal actors, and formal mediators played a key role in connecting the public with everywhere else in the world. Government-related formal mediators and informal social mediators showed similar levels of bilateral relationships. In contrast, news media, the most traditional public relations mediators, were rarely found as social mediators and demonstrated the most unilateral relationships.     

Der Hawthorne-Effekt – ein Effekt für viele Gelegenheiten?

It is shown that the concept of ?Hawthorne effect‘ was created many years after the Hawthorne studies in Western Electric Company. Presently, the ?Hawthorne effect‘ concept is increasingly used in social sciences and many other sciences. The concept is however used in different and occasionally digressive meanings. The question arises whether such a concept is useful at all. In addition, it is discussed why the rather imprecise reports of single Hawthorne field experiments have been spread as academic folklore, and why rather undefined concepts like the ?Hawthorne effect‘ are used so widely in psychology and social sciences.     

Beratungsforschung mit,für oder ohne die Praxis?

This article deals with the extent to which consulting research and consulting practice are pulling in the same direction or whether the gap between them still seems insurmountable. Therefore we examine the literature on consulting research, report what kind of research coaching practitioners would consider beneficial and introduce first findings from an empirical survey in which coaching practitioners were asked about their motivation for—or against—taking part in coaching research.     

Ausgelernt? Professor/innen im Prozess der Professionalisierung

Do university teachers have finished to learn, when they are hired for a position as full professor? That seems to be false, if you look at knowledge enrichment by research as learning. For Teaching and management it seems more justified. Factually full professors very seldom participate at corresponding continuing education or consulting. Learning takes place mostly on the side as learning by doing. Professionalization in a full sense however is only realized, if competences are developed also in these fields. As corresponding learning can be supported by continuous education and consulting is a very important task of academic personnel development.     

Determinanten des Informationsgehalts von Managementprognosen – eine empirische Untersuchung anhand der DAX und MDAX-Unternehmen

In this article the characteristics and determinants of the information content of management earnings forecasts of the German DAX and MDAX companies between 2002 and 2005 are analyzed. As proxy for the information content I use the precision of the wording of a forecast. I can show that the forecasts of MDAX companies are more precisely formulated than those of DAX companies. Furthermore forecasts are formulated more precisely, when companies have, (1) a lower percentage of intangible assets, (2) lower market capitalization, (3) lower volatility of earnings and (4) a higher need for external financing.     

Modellgestützte Flexibilitätsanalyse von Strategien zur Ersatzteilversorgung in der Nachserienphase

An important task in after sales service is the provision of spare parts for durables. Due to its nature and dependence on earlier sales, the demand for spare parts is inherently dynamic and uncertain requiring for high procurement flexibility. During the product life cycle, inventory management of spare parts is performed efficiently under use of flexibility provided by existing production facilities. This situation completely changes once the OEM ceases production of the parent product. A prime option of procuring spare parts for the End-of-production period is to place a final order for parts when regular production ends. Besides low unit production costs, this option does not contain any flexibility, yielding a high risk of obsolescence of stored parts, and at the same time a high risk of not being able to satisfy all demand during the service period. In order to increase flexibility further options like extra production at higher unit cost or remanufacturing of components taken from used products could be used. After introducing the problem and a basic quantitative model, we evaluate flexibility properties of strategies using different combinations of the above options. In doing so we distinguish between quantity, time, and stock related flexibility. In a comprehensive numerical study it is investigated to which extent flexibility properties of the different strategies can contribute to their economic profitability.     

Hierarchische Planung für industrielle Logistikdienstleister

In this paper a planning and control system for logistics service providers (called LPS system) is developed under consideration of their specific flexibility potentials. Due to the complexity of such planning decisions (different planning levels and data quality of these levels as well as time horizons etc.), a multi-stage, hierarchical planning system is proposed which minimizes the relevant costs under consideration of the flexibilities. The advantage of a hierarchical planning concept consists in a limited planning complexity because otherwise data collection and solution development would lead to unsolvable problems in practice. The results of using LPS systems for a real-life case show a significant pay-off for logistics service providers due to the remarkable cost savings by applying a hierarchical planning concept.