A Social Networks Approach to Public Relations on Twitter: Social Mediators and Mediated Public Relations

This study proposes theoretical and practical frameworks to systematically examine mediated public relations in social media spaces. We applied a social network conceptual framework to identify and characterize social mediators that connect the US State Department with its international public. The results showed that social mediators vary in terms of their formality and interdependence. Formal social mediators were primarily US government agencies while informal social mediators were nongovernmental organizations (NGOs) and individuals. Notably, relationships with populations in the Middle East and North Africa were mediated primarily by informal actors, and formal mediators played a key role in connecting the public with everywhere else in the world. Government-related formal mediators and informal social mediators showed similar levels of bilateral relationships. In contrast, news media, the most traditional public relations mediators, were rarely found as social mediators and demonstrated the most unilateral relationships.     

Nationwide Newspaper Coverage of Posttraumatic Stress: A Community Structure Approach

This study utilized the community structure approach to analyze newspaper coverage of posttraumatic stress (PTS) in veterans in 26 U.S. cities. The study examined whether media placed responsibility for PTS treatment on government or society through a review of 353 articles from March 20, 2003, to March 20, 2013. Researchers coded articles for “prominence” and “direction” to produce a “Media Vector” for each paper, ranging from 0.8403 to ?0.3592. Results showed that 25 of 26 Media Vectors (96%) supported government responsibility. Pearson correlations yielded nine significant findings. Results disconfirmed buffer hypotheses linking privilege with support for government responsibility (privilege defined by percentage of college educated, percentage of family income $100,000 or more, and percentage of professional/technical occupational status; r = ?.486, ?.524, ?.553, respectively, significant at the .006 level). Stakeholder hypotheses were also disconfirmed; greater percentages of age 65 and older correlated with more emphasis on government responsibility (r = .340, p = .048), whereas greater percentages of age 25 to 44 correlated with less emphasis (r = ?.342, p = .047). The only confirmed hypothesis linked percentage of age 45 to 64 with less emphasis on government responsibility (r = ?.559, p = .002). A regional finding was noteworthy: Media in the Midwest supported government responsibility more than other regions. Regression analysis revealed three variables influencing coverage most significantly: Family Income $100K+ (26% of variance), Percentage of Hispanic (8%), and Professional/Technical Occupational status (5%). It must be noted that nearly all newspapers yielded positive Media Vectors. This indicates that coverage in major cities generally favors government responsibility for veterans' PTS treatment, and Pearson correlation results may represent differences in the degree of support and demographic characteristics influencing this support.     

Exploring narratives of education: disabled young people’s experiences of educational institutions in Ghana

Disabled young people in many low and middle-income countries experience significant levels of educational exclusion due to disabling social and physical environments and are more likely to be illiterate than their non-disabled peers. Most social sciences and development literature, however, tends to homogenise the educational trajectories of disabled young people and focuses predominantly on the perspectives of educationalists, development experts and carers in assessing educational needs and institutions. Consequently, the experiences of young people across multiple categories of social difference, and their agency in shaping their own educational trajectories, remain largely unknown. This article contributes to filling this gap by exploring the educational narratives of young people with different impairments in mainstream, special and integrated schools in Ghana. The article shows how exploring individual narratives provides new insights into the educational needs of and ‘appropriate’ education for disabled young people in the Global South.     

Der Hawthorne-Effekt – ein Effekt für viele Gelegenheiten?

It is shown that the concept of ?Hawthorne effect‘ was created many years after the Hawthorne studies in Western Electric Company. Presently, the ?Hawthorne effect‘ concept is increasingly used in social sciences and many other sciences. The concept is however used in different and occasionally digressive meanings. The question arises whether such a concept is useful at all. In addition, it is discussed why the rather imprecise reports of single Hawthorne field experiments have been spread as academic folklore, and why rather undefined concepts like the ?Hawthorne effect‘ are used so widely in psychology and social sciences.     

Beratungsforschung mit,für oder ohne die Praxis?

This article deals with the extent to which consulting research and consulting practice are pulling in the same direction or whether the gap between them still seems insurmountable. Therefore we examine the literature on consulting research, report what kind of research coaching practitioners would consider beneficial and introduce first findings from an empirical survey in which coaching practitioners were asked about their motivation for—or against—taking part in coaching research.     

Ausgelernt? Professor/innen im Prozess der Professionalisierung

Do university teachers have finished to learn, when they are hired for a position as full professor? That seems to be false, if you look at knowledge enrichment by research as learning. For Teaching and management it seems more justified. Factually full professors very seldom participate at corresponding continuing education or consulting. Learning takes place mostly on the side as learning by doing. Professionalization in a full sense however is only realized, if competences are developed also in these fields. As corresponding learning can be supported by continuous education and consulting is a very important task of academic personnel development.     

Determinanten des Informationsgehalts von Managementprognosen – eine empirische Untersuchung anhand der DAX und MDAX-Unternehmen

In this article the characteristics and determinants of the information content of management earnings forecasts of the German DAX and MDAX companies between 2002 and 2005 are analyzed. As proxy for the information content I use the precision of the wording of a forecast. I can show that the forecasts of MDAX companies are more precisely formulated than those of DAX companies. Furthermore forecasts are formulated more precisely, when companies have, (1) a lower percentage of intangible assets, (2) lower market capitalization, (3) lower volatility of earnings and (4) a higher need for external financing.     

Modellgestützte Flexibilitätsanalyse von Strategien zur Ersatzteilversorgung in der Nachserienphase

An important task in after sales service is the provision of spare parts for durables. Due to its nature and dependence on earlier sales, the demand for spare parts is inherently dynamic and uncertain requiring for high procurement flexibility. During the product life cycle, inventory management of spare parts is performed efficiently under use of flexibility provided by existing production facilities. This situation completely changes once the OEM ceases production of the parent product. A prime option of procuring spare parts for the End-of-production period is to place a final order for parts when regular production ends. Besides low unit production costs, this option does not contain any flexibility, yielding a high risk of obsolescence of stored parts, and at the same time a high risk of not being able to satisfy all demand during the service period. In order to increase flexibility further options like extra production at higher unit cost or remanufacturing of components taken from used products could be used. After introducing the problem and a basic quantitative model, we evaluate flexibility properties of strategies using different combinations of the above options. In doing so we distinguish between quantity, time, and stock related flexibility. In a comprehensive numerical study it is investigated to which extent flexibility properties of the different strategies can contribute to their economic profitability.