Hochschule als Marke

This paper gives an overview of new developments in conceptualizing universities as brands. Brand development in this sense is not an externally-oriented marketing instrument, but an internal strategy. In this internal brand development process, a university sorts out its developmental resources and challenges and structures an identity. Ten steps in this process of brand development are outlined and a concept of brand positioning specific to universities is introduced.     

Übertragung und Gegenübertragung im Coaching

The author describes the use of psychoanalytic concepts in coaching work. At first, the classical issue of transference and its modern forms will be discussed, later the classical issue of countertransference and its modern forms. Finally, the author presents two case studies on transference and countertransference in coaching work.     

Gender,power and office politics

Abstract

This interpretative study explores the experiences of Taiwanese female clerical workers as they deal with office politics. A hermeneutical phenomenology is used to describe and interpret the participants' experiences. The study shows that powerlessness and frustration result from: (1) structural barriers; (2) behavioral barriers; and (3) accommodation and rationalization. This study has implications for research and practice in international area of women's studies and for the field of international career development education.     

How business associations use interorganizational networks to achieve workforce development goals: Implications for Human Resource Development

Abstract

This study uses data from a series of comparative case studies to analyse the interorganizational networks of business associations providing workforce development services in the United States. Three aspects of the networks were of particular interest, including (a) the form the partnerships took, (b) the trade-off to involving educational or community vs. business partners in providing workforce development services and (c) the strengths of associations in brokering services to adults or youth. The findings demonstrate that business associations work in intermediary networks or provide their services directly. The conclusions suggest that human resource development professionals should work more actively with local business associations to recruit, train and provide supports for workers in US firms.     

Planning in Ireland

Ireland's First Economic Programme was initiated and devised by Dr. T. K. Whitaker, then Secretary of the Department of Finance, and Head of the Civil Service during 1957 and 1958. He produced a planning system suited to the needs of the country, simple and unsophisticated. The First Programme restored confidence in the viability of the Irish Economy and its potential for growth. This article charts the course of planning in Ireland during the sixties. Dr. Garret FitzGerald is at present the Irish Shadow Minister of Education. He was Alternate Member of the General Purposes Committee of the National Industrial Economic Council from 1963–1969, and he is author of the book: “Planning in Ireland” published by P.E.P. and the Institute of Public Administration in 1969.     

Keines für alle!

The article is an answer to Hartmut Esser’s “One for All? The Weber Paradigm, the Moderate Methodological Holism Concept and the Sociological Explanation Model”, published earlier in this journal (KZfSS 58: 352–363). It explicates the differences between Essers sociological explanation model and the alternative model of moderate methodological holism. It analyses Esser’s misunderstandings and shows that his model — contrary to Esser’s “official” announcement — doesn’t entail the concept of macrodetermination, which is rightly so, because it doesn’t fit with Essers reductionist approach. The ontological and anthropological conceptions underlying the two explanation models are very different and lead to different methodologies.     

Psychology Implies Paternalism? Bounded Rationality may Reduce the Rationale to Regulate Risk-Taking

Behavioral economists increasingly argue that violations of rationality axioms provide a new rationale for paternalism – to “de-bias” individuals who exhibit errors, biases and other allegedly pathological psychological regularities associated with Tversky and Kahneman’s (in Science 185:1124–1131, 1974) heuristics-and-biases program. The argument is flawed, however, in neglecting to distinguish aggregate from individual rationality. The aggregate consequences of departures from normative decision-making axioms may be Pareto-inferior or superior. Without a well-specified theory of aggregation, individual-level biases do not necessarily imply losses in efficiency. This paper considers the problem of using a social-welfare function to decide whether to regulate risk-taking behavior in a population whose individual-level behavior may or may not be consistent with expected utility maximization. According to the social-welfare objective, unregulated aggregate risk distributions resulting from non-maximizing behavior are often more acceptable (i.e., lead to a weaker rationale for paternalism) than population distributions generated by behavior that conforms to the standard axioms. Thus, psychological theories that depart from axiomatic decision-making norms do not necessarily strengthen the case for paternalism, and conformity with such norms is generally not an appropriate policy-making objective in itself.