Perspektivwechsel und introvisionsorientierte Fallanalysen als gesundheitsf?rderliches Element der Lehrerbildung

The discussion of educational professionalization actually focuses on concepts of health promotion instead of disease prevention (e.g., Dauber und D?ring-Seipel, Salutogenese in Lehrberuf und Schule (SALUS), 2008). This paper follows the direction in presenting a method of promoting salutogenesis development (Antonovsky, Salutogenese. Zur Entmystifizierung der Gesundheit, 1997) by case reflections. These case reflections consist of a change of perspectives and of an approach of mental selfregulation called Introvision.     

Paradox in Public Relations: Why Managing Relating Makes More Sense Than Managing Relationships

This article applies research on paradox, semantics, and theories of groups and logical types to public relations, particularly the concept of relationship management. Paradoxes create tension and are often produced by semantic disturbances resulting from errors in logical typing. Communication is inherently paradoxical. The article contends that progress in public relations practice and scholarship has been inhibited by a failure to recognize or reconcile paradoxes associated with popular concepts, such as relationship management, mutually beneficial relationships, and symmetrical communication. Such concepts breach levels of communication to create logical fallacies and place practitioners into a double bind of promising more than they can deliver without resorting to coercion and manipulation. The article introduces Group Theory and the Theory of Logical Types, and suggests that public relations reframe relationship management with relating management, a practices more consistent with Kant's humanity imperative.     

A Social Networks Approach to Public Relations on Twitter: Social Mediators and Mediated Public Relations

This study proposes theoretical and practical frameworks to systematically examine mediated public relations in social media spaces. We applied a social network conceptual framework to identify and characterize social mediators that connect the US State Department with its international public. The results showed that social mediators vary in terms of their formality and interdependence. Formal social mediators were primarily US government agencies while informal social mediators were nongovernmental organizations (NGOs) and individuals. Notably, relationships with populations in the Middle East and North Africa were mediated primarily by informal actors, and formal mediators played a key role in connecting the public with everywhere else in the world. Government-related formal mediators and informal social mediators showed similar levels of bilateral relationships. In contrast, news media, the most traditional public relations mediators, were rarely found as social mediators and demonstrated the most unilateral relationships.     

Diglossia and identity in Northeast Thailand: Linguistic,social, and political hierarchy

The paper explores diglossic relations between Central Thai and phasa isan, a variety officially known as a dialect of Thai, but linguistically close to Lao. Phasa isan is spoken by almost one‐third of Thailand's population but its speakers in the Northeast are often stigmatized as uneducated and backward. We conducted field research mainly among university students in Ubon Ratchathani, a northeastern border province, by drawing upon data from survey questionnaires, reflective essays, interviews, and field observations. The findings suggest a transitional diglossic relationship in which Central Thai is the High and phasa isan the Low variety. These relationships are discussed in terms of nationalism, social hierarchy, and language maintenance and shift.