DYNAMICS OF RETAIL ADVERTISING: EVIDENCE FROM A FIELD EXPERIMENT

We use a controlled field experiment to investigate the dynamic effects of retail advertising. The experimental design overcomes limitations hindering previous investigations of this issue. Our study uncovers dynamic advertising effects that have not been considered in previous literature. We find that current advertising does affect future sales, but surprisingly, the effect is not always positive; for the firm's best customers, the long-run outcome may be negative. This finding reflects two competing effects: brand switching and intertemporal substitution. We also find evidence of cross-channel substitution, with the firm's best customers switching demand to the ordering channel that corresponds to the advertising. ( JEL L2, L81, M3)     

HAVE EFFORTS TO REDUCE SMOKING REALLY CONTRIBUTED TO THE OBESITY EPIDEMIC?

Two of the most notable trends in public health over the past 30 yr are the reductions in smoking rates and the rapid rise in obesity rates. Several studies have investigated the relationship between these trends but have drawn different conclusions. In this article, we revisit this issue, attempting to clarify the prior discrepant results. Overall, we find no support for the claim that rising cigarette taxes have significantly contributed to rising obesity rates. Instead, we find only a moderately sized effect among former smokers . ( JEL I12)     

Representations of Climate Change in Canadian National Print Media: The Banalization of Global Warming

L'article ausculte des tendances longitudinales dans la couverture médiatique d'enjeux reliés aux changements climatiques au sein des journaux canadiens à distribution nationale. Nous constatons que cette couverture est devenu moins nuancée et davantage restreinte sur le plan thématique au fil du temps malgré le fait que les changements climatiques constituent aujourd'hui un enjeu scientifique et politique à polyvalence marquée. Bien que le contexte contemporain témoigne d'une intensité de couverture sans précédents, nous soutenons que les journaux canadiens à distribution nationale ont pris part d'un processus de «décontextualisation» des changements climatiques. Ainsi, nous notons un traitement infréquent de sujets reliés aux causes et impacts potentiels du phénomène ainsi qu'aux débats scientifiques pertinents. Simultanément, l'agencement superficielle de cet enjeu aux tiraillements politiques quotidiens et aux occurrences au sein du monde des d'affaires représente la tendance discursive dominante. This article examines longitudinal trends in media coverage of global climate change issues in Canada's national print media. While climate change is a multilayered scientific and political issue, we find that media coverage has become less nuanced and thematically narrower over time. Despite unprecedented levels of coverage in recent years, we argue that the Canadian national print media has been complicit in the “decontextualization” of climate change, whereby less attention is paid to issues of causation, scientific claims, and potential impacts, while more attention is granted to how climate change superficially intersects with everyday politicking and business issues.     

Institutionalization, Management Structure and Therapy in Residential Work with Emotionally Disturbed Children

Summary The author discusses the term institutionalization and attemptsto define it. From this point he examines residential socialwork from the premise that it must be treatment orientated ifit is to avoid the pitfalls of institutionalization. The needfor treatment to be contained within a flexible management structureis explored in detail and, following from this, five criteriafor the running of a therapeutic residential unit are outlined.The latter half of the article concentrates on how these theoreticalpoints have been developed in practice in the unit in whichhe works, amplifying their relevance by describing a typicalday of work for the author     

Introduction: Demography of American Indians and Alaska Natives

Population Research and Policy Review -     

THE SOCIAL BASES OF FEMINISM IN THE EUROPEAN COMMUNITY

Although several studies explore the political environmentsand institutional features of Western European women's movements,few have examined the mass attitudinal bases for feminist politicsin Europe. This article extends the study of feminist politicsby testing models of feminist attitudes developed in the UnitedStates with data collected in the European Community in 1983.We explore the connections between the support of feminist goalsand measures of marital status, female employment, socioeconomiclevel, age, religiosity, place of residence, and political partyidentification, focusing on differences in the predictors ofmale and female attitudes. Consistent with studies of the UnitedStates, we find that women's labor force participation fostersfeminist attitudes among themselves and their husbands. Age,education, religiosity, and partisanship are also found to bepredictors of feminist support. In contrast to studies of Americanwomen and men, we find that marital status has no effect inEurope. Our conclusions have implications for the future offeminist politics in Europe.     

Newspapers, Television and Political Reasoning

Adults' use of newspapers is found to correlate positively withhaving reasons for preferring one U.S. senatorial candidateover another. Television exposure is negatively related to politicalreasoning to a nearly significant degree. Data were providedby a 1974 nationwide, postelection survey. Analysis was conductedat the aggregate level, examining media behavior and politicalknowledge in 67 news markets. News markets with competitionamong daily newspapers show greater levels of information thanmonopoly areas, controlling for education and interest in politics.Results suggest that a decline in newspaper penetration, lessenedcompetition, or shift toward use of television for news wouldweaken peoples' understanding about partisan candidates.     

GLOBAL SUPPLY CHAINS: RESEARCH AND APPLICATIONS

In this paper, we present a review of the models for the management of global supply chains and some evidence concerning current practice. Our review is restricted to the literature on intrafirm global supply chains and is motivated by empirical data concerning the extent of intrafirm globalization. The review of the literature suggests that research has not evolved in a coherent manner, while the data suggest that the extent of globalization is also hard to gauge. Indeed, the journey toward supply chain globalization is far from over. Significant gaps exist between theory and the practice. We conclude with a summary of directions for future research.