Are sponsors blamed for edging off? Consumer reactions to sponsorship terminations

Firms regularly terminate sponsorships, even without publicly known misconduct by the sponsee such as athlete doping. Consumer reactions to these sponsorship terminations by firms have not been studied despite being a regular occurrence. Using a set of experimental studies, this paper analyzes consumer reactions to these sponsorship terminations (i.e., early and non-renewal) that were not caused by a sponsee’s misconduct, the underlying process that causes the reactions, and the role of several moderating factors (trust, power balance, and locus of control). Our findings reveal that sponsorship terminations have a negative effect on sponsors’ brand images—particularly early terminations that occur before the end of a contract—because consumers perceive these sponsorship terminations as unfair. The results also suggest that a termination is particularly harmful for the sponsor’s perceived fairness if the sponsor is powerful and if the termination decision is under the sponsor’s control. Further, the termination effect is particularly strong for firms that consumers trust.     

Coaching und Mentoring

The program “Mentoring for female junior executives at schools” in Hamburg has the goal of recruiting more female executives for schools in Hamburg. As a headmaster of a high school the author has attended this program as a mentor. She discusses the following questions: What are the differences between mentoring and coaching? Where are the limits of mentoring? When is coaching the better method? The main result is, that the mentor has to be very attentively of his position as a member of the organization. He has to decide, if he can advise the mentee for example in conflicts with superiors or if a coach could do a better job. A missing link in the mentoring program is the analysis of the culture of organizations, because this is an important factor for a successful start into the new function.     

Coaching,Training und Co – ist das alles Personalentwicklung?

This paper focuses on coaching and similar types of consulting in the field of personnel development. First the author discusses the current debate concerning personnel development; finally she describes the special goals, target-groups and issues of coaching, clinical supervision, mediation, mentoring and outplacement-consulting within the field of personnel development.     

Organisationskultur im Spielfilm

By analyzing cinema films, specific organizational cultures can be illustrated. The culture of prison as a “total institution” is explained on the basis of the movie “The Shawshank Redemption” (1994). With regard to the developing friendship between the former banker Andy Dufresne who is innocently convicted and the homicide delinquent Ellis Boyd Redding typical characteristics of a total institution are pointed out. Furthermore, the psychological function those characteristics serve for employees, inmates and even for the society as a whole is analyzed. Central to this interpretation is thinking of the prison as a father substitute. Many interactions become comprehensible viewed in this context. Additionally, the prison represents a huge object of projection which facilitates the collective release of aggression.     

Arbeitszufriedenheit und Energie

Focussing on energy as a highly activated affective state offers new opportunities to promote well-being at work and job performance. In this paper, I will describe current research on recovery, affective work events and characteristics of work tasks linked to energy. The practical implications for promoting energy at work are discussed.     

4-Evening-Questions: Eine einfache Technik mit tiefgreifender Wirkung

The effect of a positive day reflection as a technique of positive psychology has been found repeatedly. The qualitative study is based on a sample of 74 participants and shows which kind of experiences people make during and after this exercise. For this purpose, participants were instructed to reflect their day based on four specific questions (4-Evening-Questions) every evening over a period of two weeks. Subsequently, individual experiences were collected and analyzed qualitatively. The results show that the exercise leads to a sensitization of perception, a change in the interpretation of situations as well as in one’s own actions.     

Lust an der Macht – Frauen in Organisationen

Storyline and analysis of the film “The Devil Wears Prada” provide vivid scenes to derive reflections on organisational culture in globalised companies and women in chief positions. Women come into conflict with leading the company successfully, the dependence on efficient – female – staff and the image as a woman. The article illustrates, how influences of the company’s products fashion und fashion market have a normative effect, especially on female staff members. Theories of organisational culture, careers of women and findings of gender research are shown in connection with complex strategies of women in their determination to succeed, to self-realization and the pressure to adapt oneself. This involves reflected perspectives to leave clichés of gender and to reinforce organisational and personal potentials.     

Systemisch – was denn sonst!

This essay deals critically with the use of the term “systemic”. Initially three basic system-theoretical concepts used in consulting and counseling are introduced: the problem of complexity, the construction of realities and the paradigm of functionality. Subsequently, the author demonstrates, that these principles have always been integral components of the most early pedagogical/psychological consulting practices. The addition of the term “systemic” is thus often superfluous and misleading.