THE IMPACT OF INVESTIGATIVE REPORTING ON PUBLIC OPINION AND POLICYMAKING TARGETING TOXIC WASTE

This article reports the fourth in a continuing series of casestudies that explore the impact of news media investigativejournalism on the general public, policymakers, and public policy.The media disclosures in this field experiment had limited effectson the general public but were influential in changing the attitudesof policymakers. The study describes how changes in public policymakingresulted from collaboration between journalists and governmentofficials. The authors develop a model that is a beginning steptoward specifying the cond6itions under which media investigationsinfluence public attitudes and agendas.     

Invoking Public Opinion: Policy Elites and Social Security

Do policy elites invoke public opinion? When they do, are theirclaims based on evidence from public opinion surveys? To learnabout the claims that policy elites make, we examined statementsthe president and members of Congress, experts, and interestgroup leaders in congressional hearings made about Social Security.To learn about opinion data on Social Security, we conducteda Lexis-Nexis search of the archives of the Roper Center forPublic Opinion Research. Our analyses show that policy elitesdiscussing Social Security did invoke public opinion. Contraryto our expectations, however, few of the elite invocations ofpublic opinion cited specific surveys or concrete facts aboutthe distribution of opinion. Although claims directly contradictingsurvey evidence were relatively rare, only with the rather fewspecific claims by congressional elites did we find much clear-cutsupport in the available polling data. Relatively seldom couldwe find clear-cut support for the elites' general claims. Moreover,some of the most frequent claims about public opinion—couldhave been contested but seldom were. The highly visible andwell-polled case of Social Security suggests that specific,data-based elite invocations of public opinion may be even lesscommon on other, lower-visibility and less-polled issues. Italso suggests that survey research professionals might do wellto intensify their scrutiny of public discourse about publicopinion and to increase their efforts to bring scientific expertiseto bear upon such discourse.