The Service Brand as Relationships Builder

This article examines the appropriateness of the notion and application of relationship marketing in various contexts. Theoretical and conceptual similarities between the broad notions of ‘the brand’ and of relationship marketing as risk reducers, simplifiers of choice and guarantee of quality are uncovered. We put forward a notion of relationship marketing as a further step in the branding process, whereby whenever perceived risk and consumer involvement are high, relationship marketing acts as a supplementary tool enabling consumers to maintain cognitive consistency and psychological comfort. Experts' opinions regarding branding in a service context expanded on these concepts. Especially for more intangible offerings, such as financial services, the experts stressed the use of corporate brand identity as the basis of relationship building both inside and outside the organization and as a means to achieve differentiation and provide the focus for homogeneous and consistent service delivery. Finally, we suggest the concept of the service brand as a holistic process beginning with the relationship between the firm and its staff and coming alive during the interactions between staff and customers.     

Network influence and organizational performance: The effects of tie strength and structural equivalence

We combine theory and empirical evidence to develop and test three related claims about how ties strength and structural equivalence affect interorganizational performance similarity. First, network partners attain similar levels of performance because direct network ties facilitate information and resource sharing, and the diffusion of organizational practices. Organizations occupying similar network positions attain similar levels of performance because they face similar competitive constraints. Second, because mechanisms underlying performance similarity implied by direct network ties and similarity in network positions are different, strength of network ties and network position affect different dimensions of organizational performance. Third, we expect that tie strength will affect aspects of performance that are more likely to be influenced by processes activated by the direct contact between network partners. We expect structural equivalence to affect more strongly those aspects of organizational performance that are more directly influenced by competition. An analysis of interorganizational networks and organizational performance within a regional community of hospitals provides evidence in support of these claims. Models estimated on a sample of 8190 interorganizational dyads suggest that the effects of tie strength and structural equivalence on organizational performance are highly differentiated and contingent on specific aspects of performance. We show that these conclusions are robust with respect to a wide variety of other factors that may be responsible for performance similarity including competitive interdependence, structural homophily, and resource complementarity.     

Family Structure and Subjective Economic Well-Being: Some New Evidence

The paper investigates the main socio-demographic and economic determinants of subjective economic well-being in different typologies of households. Previous studies have used dummy variables to explore the effect of family structure. In this paper, however four different models—one for each family typology—have been estimated to test if each selected explanatory variable is significant and how it acts in determining the level of subjective economic well-being. To achieve this, we apply an under-used logit model—the partial proportional ordered model. Our analysis, based on data from the 2005 Italian Survey on Income and Living Conditions highlights the main variables affecting the subjective economic well-being of all household typologies. These main variables are related to income adequacy, such as being able to afford housing, clothes and holidays, and also include the work-status and level of education of the respondent. These variables produce notable differences in the level of subjective economic well-being. We find that couples with no children have the highest level of perceived economic well-being, while couples with two or more children and even more so one-person households are more economically insecure.     

Family Network Support and Mental Health Recovery

Family members often provide critical support to persons living with a serious mental illness. The focus of this study was to determine which dimensions of the family support network were most important to the recovery process from the perspective of the recovering person. Consumers of a community mental health program completed in-depth structured interviews that included separate measures of social network support and recovery. Consumers named an average of 2.6 family members on the social network, interacted with family on a weekly basis, and were quite satisfied with their contact. This study revealed that support and reciprocity with family members are important dimensions of a personal support network that relates to the recovery process.     

Spaces of Pride: A Visual Ethnography of Gay Pride Parades in Italy and the United Kingdom

Gay pride parades represent an active site of production of lesbian, gay, bisexual, transgender (LGBT), intersexual and queer identities, featuring a spatial and social articulation of political and human rights claims. While the multiplication of these events in different countries suggests the existence of a coherent and cohesive community which shares the same collective identity beyond national borders, different patterns in the organisation, part-taking and social and political connotations given to these events can be observed in different contexts. By means of a comparative visual ethnography of Italian and British Gay Pride Parades, this article investigates how the creation, mobilisation and challenge of quasi-normative LGBT identities occur within the spatial context of gay pride marches. It is argued, in particular, that while gay pride parades are sites in which the socio-political status quo can be successfully challenged, participants are also faced with the possibility of falling prey to dynamics of identity commodification and homonationalism which may ultimately deprive their claims of their subversive potential.     

Therapeutic Assessment with Children in Family Therapy

Therapeutic Assessment with Children (TA‐C) is a brief semi‐structured intervention in which psychological assessment is used to help families with children and adolescents to change. In this paper we introduce the TA‐C model, describe its semi‐structured format and exemplify how it can be applied by family therapists.     

Physical activity is inversely related to drug consumption in elderly patients with cardiovascular events

Elderly patients with cardiovascular events are characterized by high drug consumptions. Whether high drug consumptions are related to physical activity is not known. In order to examine whether physical activity is related to drug consumption in the elderly, patients older than 65 years (n?=?250) with a recent cardiovascular event were studied. Physical activity was analyzed according to the Physical Activity Scale for the Elderly (PASE) score and related to drug consumption. PASE score was 72.4?±?45.0 and drug consumption was 8.3?±?2.2. Elderly patients with greater comorbidity took more drugs (8.7?±?2.1) and are less active (PASE?=?64.4?±?50.6) than patients with Cumulative Illness Rating Scale severity score higher than 1.8 than those with a score lower than 1.8 (76.3?±?41.4, p?<?0.05, and 8.0?±?2.0, p?=?0.006, respectively). Multivariate analysis correlation confirmed that PASE score is negatively associated with drug consumption (β?=??0.149, p?=?0.031), independently of several variables including comorbidity. Thus, physical activity is inversely related to drug consumption in elderly patients with cardiovascular events. This inverse relationship may be attributable to the high degree of comorbidity observed in elderly patients in whom poor level of physical activity and high drug consumption are predominant.     

Contrasting the Gini and Zenga indices of economic inequality

The current financial turbulence in Europe inspires and perhaps requires researchers to rethink how to measure incomes, wealth, and other parameters of interest to policy-makers and others. The noticeable increase in disparities between less and more fortunate individuals suggests that measures based upon comparing the incomes of less fortunate with the mean of the entire population may not be adequate. The classical Gini and related indices of economic inequality, however, are based exactly on such comparisons. It is because of this reason that in this paper we explore and contrast the classical Gini index with a new Zenga index, the latter being based on comparisons of the means of less and more fortunate sub-populations, irrespectively of the threshold that might be used to delineate the two sub-populations. The empirical part of the paper is based on the 2001 wave of the European Community Household Panel data set provided by EuroStat. Even though sample sizes appear to be large, we supplement the estimated Gini and Zenga indices with measures of variability in the form of normal, t-bootstrap, and bootstrap bias-corrected and accelerated confidence intervals.     

Assessing the pattern of covariance matrices via an augmentation multiple testing procedure

This paper extends the scedasticity comparison among several groups of observations, usually complying with the homoscedastic and the heteroscedastic cases, in order to deal with data sets laying in an intermediate situation. As is well known, homoscedasticity corresponds to equality in orientation, shape and size of the group scatters. Here our attention is focused on two weaker requirements: scatters with the same orientation, but with different shape and size, or scatters with the same shape and size but different orientation. We introduce a multiple testing procedure that takes into account each of the above conditions. This approach discloses a richer information on the data underlying structure than the classical method only based on homo/heteroscedasticity. At the same time, it allows a more parsimonious parametrization, whenever the patterned model is appropriate to describe the real data. The new inferential methodology is then applied to some well-known data sets, chosen in the multivariate literature, to show the real gain in using this more informative approach. Finally, a wide simulation study illustrates and compares the performance of the proposal using data sets with gradual departure from homoscedasticity.