Racial Attitudes in the Deep South: Persistence and Change at the University of Alabama, 1963–2013*

Using data from a unique series of surveys collected between 1963 and 2013, this study examines racial attitudes among young white adults in the Deep South over a 50-year period. Repeated surveys of University of Alabama students in 1963, 1966, 1969, 1972, 1983, 1988, and 2013 measured racial stereotypes, support for racial segregation, and in the 2013 study, racial resentment and support for ameliorative racial policies. Analyses show that in the 1960s endorsement of racial stereotypes was a powerful predictor of support for racial segregation. By the early 1970s, racial integration became a reality in the Deep South and, paralleling broad trends in U.S. society, endorsement of racial stereotypes and support for racial segregation declined. Simultaneously, threats to whites' position in the form of ameliorative racial policies (including affirmative action) emerged along with racial resentment. By 2013, racial resentment, rather than racial stereotyping, was the primary determinant of white students' opposition to racial change. Our findings support Herbert Blumer's (1958) argument that racial prejudice exists in a sense of group position, and that it functions to preserve the advantaged position of the dominant group regardless of changes in the form that prejudice takes.     

Media exposure,threat processing,and mitigation behaviors in Gulf Coast residents facing the co-occurring threats of COVID-19 and hurricanes

The 2020 hurricane season threatened millions of Americans concurrently grappling with COVID-19. Processes guiding individual-level mitigation for these conceptually distinct threats, one novel and chronic (COVID-19), the other familiar and episodic (hurricanes), are unknown. Theories of health protective behaviors suggest that inputs from external stimuli (e.g., traditional and social media) lead to threat processing, including perceived efficacy (self- and response) and perceived threat (susceptibility and severity), guiding mitigation behavior. We surveyed a representative sample of Florida and Texas residents (N = 1846) between April 14, 2020 and April 27, 2020; many had previous hurricane exposure; all were previously assessed between September 8, 2017 and September 11, 2017. Using preregistered analyses, two generalized structural equation models tested direct and indirect effects of media exposure (traditional media, social media) on self-reported (1) COVID-19 mitigation (handwashing, mask-wearing, social distancing) and (2) hurricane mitigation (preparation behaviors), as mediated through perceived efficacy (self- and response) and perceived threat (susceptibility and severity). Self-efficacy and response efficacy were associated with social distancing (p = .002), handwashing, mask-wearing, and hurricane preparation (ps < 0.001). Perceived susceptibility was positively associated with social distancing (p = 0.017) and hurricane preparation (p < 0.001). Perceived severity was positively associated with social distancing (p < 0.001). Traditional media exhibited indirect effects on COVID-19 mitigation through increased response efficacy (ps < 0.05), and to a lesser extent self-efficacy (p < 0.05), and on hurricane preparation through increased self-efficacy and response efficacy and perceived susceptibility (ps < 0.05). Social media did not exhibit indirect effects on COVID-19 or hurricane mitigation. Communications targeting efficacy and susceptibility may encourage mitigation behavior; research should explore how social media campaigns can more effectively target threat processing, guiding protective actions.