Putting consumer behaviour in its place: the Behavioural Perspective Model research programme

Consumer research remains overwhelmingly cognitive in orientation, partly because its apparent underlying philosophical stance usually goes unremarked and unchallenged. In so far as scientific progress relies on the interaction of competing theories, consumer research is impoverished by too great a reliance on a single approach to theory. This paper proposes an alternative to the prevailing 'intentional stance' on which consumer research predominantly rests; the 'contextual stance' eschews the intentionality of the cognitive explanations of consumer choice, substituting for it an account of behaviour determined by its environmental consequences. As a prelude to the interactive debate that these competing stances will hopefully engender, the paper demonstrates that the contextual stance is a viable strategy for consumer research. The contextual strategy leads to an alternative model of consumer choice to those based on social cognitive psychology. It is argued that this model of consumer choice in behavioural perspective provides a thoroughgoing conceptual reinterpretation of consumer behaviour and marketing management as currently envisaged.     

OPTIMIZING ORGANIZATIONAL GOALS IN ASSIGNING FACULTY TEACHING SCHEDULES

The administration of higher education, as with other administrative environments, has become increasingly complex. This paper presents a mathematical model which addresses one of the administrative tasks concerning administrators in all institutions, the establishment of faculty teaching schedules. The assignment technique utilized by the model is linear programming with two special characteristics: goal programming and mixed-integer programming. The goal programming characteristic refers to the provision of explicit stack variables to take on values representing deviations from assignment criteria that may result in resolving conflicts which arise from interactive administrative priorities. The mixed-integer programming characteristic refers to a requirement of the model that certain variables take on only integer values if they appear in the final solution. The model is demonstrated using two different sets of preference orderings for goal achievement.     

Predicting Spouses’ Perceptions of Their Parenting Alliance

This study used marital‐ and individual‐level variables to predict spouses’ perceived parenting alliance. One hundred married couples completed measures of parenting alliance, marital consensus, marital power, and depression. Analyses revealed that marital consensus was a significant predictor of parenting alliance for both parents, and that depression also was a significant predictor for wives. Analyses using both spouses’ data indicated that wives’ perceptions of consensus and depression significantly predicted both spouses’ parenting alliance, suggesting that wives are the barometer of the marital relationship ( Floyd & Markman, 1983 ) and of the parenting relationship as well. Implications for research are discussed.     

Teacher training and multiculturalism in a transitional society: the case of the Slovak Republic

The authors explore a number of issues surrounding multicultural education in “societies in transition”, emerging from their experiences during a TEMPUS project that took place in the Slovak Republic. The TEMPUS project entailed the development of a multicultural education curriculum for teacher trainers, as a response to the conditions for entry into the European Union. The paper provides background information on the position of ethnic minorities in Slovakia, in particular the Hungarian and Roma population and the development of policies, especially in education, for combating racism. In examining the challenges to educators in developing a more open system than the command education of the recent past, issues such as the predominance of traditional pedagogies, multiculturalism and antiracism, the problems of “other isms” and of giving voice to minorities are considered.     

Where marketing planning fails

This article discusses the results of a recent study of marketing planning in U.K. manufacturing companies. A sample survey revealed some strengths in marketing planning, but also revealed many weaknesses. For example, only a small proportion of companies prepare a comprehensive marketing plan. These identified weaknesses suggest that, in many situations, marketing planning has failed and the author suggests where it has failed. After discussing the results in detail, the author summarizes the identified strengths and weaknesses and suggests several implications for managers who are responsible for marketing planning.     

Short-term Residential Therapy for the Family: The Eastling Parentcraft Centre Project

This paper describes a short-term residential family therapy project which has been developed at the Eastling Parentcraft Centre, Christchurch, New Zealand. The Eastling Parentcraft Centre provides a community based residential programme for families who have difficulties in family relationships and child management, and with parental self-esteem. The problems may concern bonding, separation, neglect and risk of abuse, lack of social support, and feelings of isolation. The Centre's project is described together with an evaluation of the work with families during the second year of the project's operation. Some aspects of this type of residential work with families are also discussed.     

Measuring The Effects Of Race Differentials In Mortality Upon Surviving Family Members

A model is developed to use marital history data from the U.S. Current Population Survey and mortality statistics from the federal registration system to estimate color differences in (a) the risk of widowhood among women in the working ages and (b) the cumulative duration of widowhood. Color differentials in mortality among married males are thereby translated into person-years of dependent survivorship among women, in anticipation of our later estimating average and cumulative lifetime income losses for the survivors. Initial results of this model, dealing with the demographic aspects of survivorship, are presented.