AN INDEX FOR THE MEASUREMENT OF CONSUMER LOYALTY*

The concept of consumer “loyalty” (i.e., preference for a particular store or brand) is intriguing to marketing scholars and practitioners. Research in this area would be enhanced by the acceptance of an operational measure of consumer loyalty. Loyalty appears to be a tri-dimensional concept; per cent of budget, allocated to the store or brand, amount of switching, and number of alternatives explored have been used to measure loyalty. Consequently, the authors propose a “loyalty index” which combines these three measures. An empirical test of the proposed index showed that the index did discriminate among degrees of consumer loyalty, and was related to consumer psychological characteristics in a manner similar to that of the generally used single measures of consumer loyalty.     

Mental health citizen surveys: a comparison of two within household telephone sampling techniques.

Two within household telephone sampling techniques for collecting citizen survey data for community mental health center's needs assessments were compared on the basis of respondent demographic characteristics; response, completion, and refusal rates; and, administrative costs. Initially, all households were chosen via random digit dialing. Then, one technique allowed the surveyor to interview any adult member of a household who answered the phone. The other technique used was developed by Troldahl and Carter and required the use of a reference table procedure to determine the appropriate respondent. While more expensive, the Troldahl-Carter method produced significantly better representativeness of the population for a rural county. Factors relating to a decision regarding which technique to employ are discussed.     

The evidence base for social support interventions in child and family practice: Emerging issues for research and practice

This paper examines the evidence base for interventions which seek to enhance social support resources for families with children at risk of adverse developmental outcomes. Substantive and methodological issues related to the implementation of social support interventions are discussed and a research agenda for the development, testing and evaluation of such interventions is presented.     

Promoting Empowerment Among LGBTQ Youth: A Social Justice Youth Development Approach

Lesbian, gay, bisexual, transgender and queer-identified (LGBTQ) youth are a population with a unique set of service needs. Existing research on effective service methods with LGBTQ youth is limited. Youth empowerment holds potential as an approach that can impact well-being among youth who face discrimination. The current study explores the relationship between the social justice youth development framework (Ginwright and James, New Directions Youth Dev 96:27–46, 2002) and youth empowerment in a sample of LGBTQ youth. Multiple regression analysis of data collected through a community-based youth program identified critical consciousness and community engagement as significant predictors of empowerment. Findings suggest that programs that promote these factors among LGBTQ youth using the social justice youth development framework may enhance empowerment thereby increasing other aspects of well-being.     

OPTIMIZING UNIVERSITY ADMISSIONS PLANNING

The crucial issues in the administration of higher education embody the very purpose, function, and concept of each institution. The institution's administrative policies are based on the combined philosophy of many conflicting interest groups such as taxpayers, donors, administrators, faculty, students, staff, and users of university services. A function performed by the university which is receiving increasing attention and outside pressure is the formulation of admissions policy for newly entering students. This paper investigates problems involved in the admissions planning and presents a goal programming model as an optimization tool for the problem.     

AN ANALYSIS OF THE DYNAMIC THEORY OF THE MULTI—PRODUCT FIRM USING THE CALCULUS OF VARIATIONS

The purpose of this paper is to present the theory of the multi-product firm in situations where the revenue function depends not only on the rate of output but also on changes in the rate of output, and, similarly, where the cost function depends on changes in the rate of factor utilization as well as the rate of their utilization. Since the analysis will utilize the calculus of variations, a general introduction to this technique is also presented. The model analyzed assumes perfect foresight and knowledge concerning the revenue, cost, and production functions, and the calculus of variations is used to derive the conditions for an extremum. The first section presents the mathematical model and the model of the firm, and the optimality conditions are discussed in the second section.     

准噶尔汗国灭亡后的佚名史籍与卫拉特人的历史记忆

本文通过解读准噶尔汗国灭亡后卫拉特蒙古佚名氏史家撰写的几篇托忒文史籍,探讨当时卫拉特人对汗国灭亡的反思及对清准战争的历史记忆.几位史家的文本反映了"四卫拉特"这一历史框架的稳定性,以及卫拉特人在政治认同方面的一些变化.