Universities Need a Market Orientation to Attract Non-Traditional Stakeholders as New Financing Sources

Reflecting the level of priority currently attributed to public university financing in ongoing discussions, the objective of this article is to debate alternative forms of attracting resources from stakeholders not normally associated with the financing of public universities. We begin by detailing sources of university financing as it slowly migrates from the public sector to the market. After we move on to describe the main public university stakeholders and the respective relationships between the parties. Finally, our discussion focuses on different means and alternatives ways, to finance public universities through use of non-traditional stakeholders giving some examples. In conclusions we find that despite university managers normally being aware of such entities, the other internal university actors show a lack of pro-activeness regarding the opportunities presented by different stakeholders. So the public universities need to actively engage with the marketplace, and this reality can be achieved if at internal level they are assigned priorities for the relationships with these new stakeholders.     

Using Activity Theory to Understand How People Learn to Negotiate the Conditions of Work

In a typical workplace in the United States, two knowledge-producing activity systems are in motion. Each produces knowledge about how to do the work of that workplace, but they are differently motivated: one toward productivity, and the other toward earning a living. The conflict between these two systems is addressed through the process of negotiation. A.N. Leont'ev's insight on the power of motive to shape an activity system through which consciousness is constructed provides direction for exploring how people learn to negotiate their conditions of work. Observations and interviews conducted in the course of my work as a union-based and then a university-based labor educator suggest that negotiating knowledge (NK) is similar to work process knowledge in that it is useful for the work that is being done, has a theoretical dimension, and is generated by problem solving. However, because it is generated through the second activity system, it differs from work process knowledge in its perspective. Characterizing NK makes it easier to recognize and enables research into its creation, which in turn can inform the practice of labor education. Examples considered in this article include a grocery warehouse, steel mill, cleaning company, federal office, an apartment building, public school, and musical instrument factory.     

Self-Identity in Marriage and Widowhood*

Theories of symbolic interaction and ethnomethodology assume that everyone undertakes a complex process of construction of reality, including self-identity, in interaction with significant others. Utilizing insights into variations in identity reformulation in marriage obtained from a study of American metropolitan women, this paper concentrates on variations of identity reformulation among widows. The major hypothesis guiding the discussion is that the higher the education of the woman, as measured by formal schooling, the more she is likely to experience and undertake identity reformulation in marriage and in widowhood. The less education a woman has, the less she will be consciously affected in her identity formulation by these events.     

CAREER COMMITMENTS OF AMERICAN WOMEN:

The side bets of career commitment in the form of education, occupational preparation, employer selection, full-time involvement, role-conflict avoidance, incorporation of the career into the self-concept and the building of a relatively congruent construction of reality are examined for a sample of metropolitan women aged 25 to 54. The most committed select a specific occupation, obtain appropriate education and job training and organize their role cluster, generalized self and construction of reality around being career women or at least paid workers. It is possible, however, that some of these side bets are very difficult to establish in the conservative climate of current America.     

Assessment method of accessibility conditions: how to make public buildings accessible?

The enforcement of accessibility today has faced several difficulties, such as intervention in historic buildings that now house public services and cultural activities, such as town halls, museums and theaters and should allow access, on equal terms to all people. The paper presents the application of a method for evaluating the spatial accessibility conditions and their results. For this, we sought to support the theoretical foundation about the main issue involved and legislation. From the method used--guided walks--it was possible to identify the main barriers to accessibility in historic buildings. From the identified barriers, possible solutions are presented according to the four components of accessibility: spatial orientation, displacement, use and communication. It is hoped also that the knowledge gained in this research contributes to an improvement of accessibility legislation in relation to the listed items.     

A bus stop shelter evaluated from the user's perspective

This study aims to evaluate the current bus stop shelter model used in Florianópolis, Brazil, through a functional analysis--focused in the relationship between the shelter, the users and their activities--and also to analyse users' perceptions. The methodology consisted of exploratory visits, anthropometric analysis, observation and interviews. The exploratory visit intended to survey the physical characteristics of the shelter (dimensions, materials, colors, displayed information) and its position on the sidewalk. The anthropometric analysis was made to verify whether the dimensions of the shelters were adequate to users' needs. The observation provided data for the analysis of users' behavior, which involved a biomechanical study of their postures, an ownership/occupancy analysis in terms of territoriality and studies about spatial requirements of interpersonal relations (proxemics). The interviews helped to analyze how the user perceives the quality of some of the main functions of the shelter: to provide physical and psychological comfort and to display information about the public transportation system. As a result, the overall conclusion is that shelters do not meet users' needs. Recommendations are provided in order to improve physical and psychological comfort and to display relevant information about the transportation system.     

Workplace aesthetics: impact of environments upon employee health as compared to ergonomics

Associations between self-reported needs for aesthetic and ergonomic improvements were studied to analyse a possible impact of aesthetic needs on job performance as compared to ergonomic needs in 11 occupational groups. Employees at Swedish broadcasting company were invited to participate in a cross sectional study. 74% (n=1961/2641) fulfilled the inclusion criteria. Demographic data from company files and a pre-validated questionnaire were used. 'High rank' and 'low rank' aesthetic and ergonomic needs were compared. The perceived needs for aesthetic and ergonomic improvements showed significantly different distributions (p<0.001). Aesthetic needs were more frequently reported. No gender related differences were observed. Differences between occupational groups were shown (p=0.006, 0.003).'High rank' needs for aesthetic and ergonomic improvements were similarly associated to psychological demands, stress, pain and age. 16/24 factors showed significant differences between 'high and low rank' aesthetic needs, whereas 21/24 between ergonomic needs. Sick leave was stronger related to ergonomics. The study results show a relation between not only work place ergonomics but also work place aesthetics to health and well-being. Future work health promotion and prevention may benefit from the inclusion of workplace aesthetics.