PAID- VERSUS DONATED-MEDIA STRATEGIES FOR PUBLIC SERVICE ANNOUNCEMENT CAMPAIGNS

Public service announcement (PSA) campaigns have traditionallyrelied on donated rather than paid advertising media. Recently,however, both government agencies and charitable or ganizationshave questioned whether donated-media strategies should be abandonedfor paid-media PSA campaigns. The present research examinesthis issue in a three-market field experiment comparing theeffectiveness of "paid versus donated" PSA cam paigns in decreasingyouthful male drinking and driving. Depen dent variables include(1) self-reports of behaviors from sample surveys and (2) officialcounts of incapacitating and fatal highway accidents. Resultsshow that both campaigns were equally effec tive and both werecost efficient. Thus, in light of these results, it is recommendedthat social marketers not abandon donated-media PSA campaignsfor paid-media PSA campaigns.     

THE IMPACT OF GENDER ON VOLUNTARY AND INVOLUNTARY EXECUTIVE DEPARTURE

We examine the frequency and conditions of executive departure from S&P 1500 firms. Based upon published news reports, we find that female executives are more likely than male executives to depart their positions voluntarily and involuntarily in the presence of controls for firm performance, firm governance, and human capital. We also find that women are less likely than men to depart voluntarily as firm size increases or board size decreases but more likely to be dismissed as the board becomes more male dominated. (JEL G30, G32, G34, J44)     

Reducing delivery times for OKP products

The management of the manufacture of ‘one-of-a-kind’ products (OKP) is a neglected field in production management. The key to an improvement in productivity and profitability in this field appears to depend mainly on a reduction in the delivery times for products, which in turn requires a reduction in material throughput times, and in design and production planning lead times. This paper looks at some of the ways which can be used to reduce OKP delivery times.     

PRIMARY AND SECONDARY REFORM

An import competing industry hires lobbyists to obtain protection, where binding quotas may be utilized in the trade regime. Rent seekers compete with one another to obtain valuable import licenses. Rent seeking and lobbying are assumed to involve similar skills, so that a reform of the rent-seeking sector will have feedback effects on lobbying and vice versa. We show that the feedback effects from reform targeting the lobbying activity (primary reform) often tend to reinforce the original reform, while reforms targeting the rent-seeking sector (secondary reform) tend to have negative feedback effects on the reform process. ( JEL D72, F13)     

Exact tests for two-way symmetriccontingency tables

A two-way contingency table in which both variables have the same categories is termed a symmetric table. In many applications, because of the social processes involved, most of the observations lie on the main diagonal and the off-diagonal counts are small. For these tables, the model of independence is implausible and interest is then focussed on the off-diagonal cells and the models of quasi-independence and quasi-symmetry. For ordinal variables, a linear-by-linear association model can be used to model the interaction structure. For sparse tables, large-sample goodness-of-fit tests are often unreliable and one should use an exact test. In this paper, we review exact tests and the computing problems involved. We propose new recursive algorithms for exact goodness-of-fit tests of quasi-independence, quasi-symmetry, linear-by-linear association and some related models. We propose that all computations be carried out using symbolic computation and rational arithmetic in order to calculate the exact p-values accurately and describe how we implemented our proposals. Two examples are presented.     

Risk Premiums and Benefit Measures for Generalized-Expected-Utility Theories

Standard tools for the analysis of economic problems involving uncertainty, including risk premiums, certainty equivalents and the notions of absolute and relative risk aversion, are developed without making specific assumptions on functional form beyond the basic requirements of monotonicity, transitivity, continuity, and the presumption that individuals prefer certainty to risk. Individuals are not required to display probabilistic sophistication. The approach relies on the distance and benefit functions to characterize preferences relative to a given state-contingent vector of outcomes. The distance and benefit functions are used to derive absolute and relative risk premiums and to characterize preferences exhibiting constant absolute risk aversion (CARA) and constant relative risk aversion (CRRA). A generalization of the notion of Schur-concavity is presented. If preferences are generalized Schur concave, the absolute and relative risk premiums are generalized Schur convex, and the certainty equivalents are generalized Schur concave.     

Toward a Framework for Achieving a Sustainable Globalization

Widespread trade liberalization and economic integration characterize the current era of globalization. While this approach has resulted in significant job creation, improved living standards, and a wider variety of cheaper consumer goods and services, opponents question if globalization's benefits outweigh the dislocations and downsides that it causes. Protestors are intent on stalling or rolling back globalization's progression and our review of the history of globalization reveals that a backlash is not without precedent. The article carefully examines the myth and reality of these two opposing positions on four key areas of the globalization debate: jobs; inequality and poverty; national sovereignty and cultural diversity; and the natural environment. This information is then utilized to derive a broad set of feasible policy recommendations that could help bring about a more sustainable form of globalization.     

COMPARING THE EFFECTIVENESS OF REGULATION AND PRO‐SOCIAL EMOTIONS TO ENHANCE COOPERATION: EXPERIMENTAL EVIDENCE FROM FISHING COMMUNITIES IN COLOMBIA

This paper presents the results from a series of framed field experiments conducted in fishing communities off the Caribbean coast of Colombia. The goal is to investigate the relative effectiveness of exogenous regulatory pressure and pro‐social emotions in promoting cooperative behavior in a public goods context. The random public revelation of an individual's contribution and its consequences for the rest of the group leads to significantly higher public good contributions and social welfare than regulatory pressure, even under regulations that are designed to motivate fully efficient contributions. (JEL C93, H41, Q20, Q28)