Trust and functional foods. New products,old issues

Trust in the "agro-food" sector has been declining in recent years reflecting a general decline of trust in traditional decision making processes. The introduction of new technologies in the production of foods re-introduces the problem of trust and highlights the parameters affecting its structure and direction. This paper discusses the issue of trust in relation to the introduction of functional foods into the market. Trust is assessed as both a philosophical and a psychological construct with particular emphasis on its communication aspects. The paper ends with specific recommendations for action in the agro-food sector. This paper partly reflects work done with Professor Cees Midden, Technical University of Eindhoven, as part of an expert technology assessment project for the Europaeische Akademie Bad Neuenahr Ahrweiler GmbH.     

Inviting Autonomy Back to the Table: The Importance of Autonomy for Healthy Relationship Functioning

Autonomy, or self-determination, is a key ingredient in promoting relationship flourishing. Although autonomy has long been an important concept in the family therapy field (labeled differentiation; Family therapy in clinical practice, 1978), definitional confusions and the ascendency of attachment theory and attachment-based clinical approaches to treating couples have relegated autonomy to a minor role at best and a caricature of rugged individualism and antirelational separateness at worst. Given recent research showing the importance of autonomy for the development of secure attachment in children and the key role autonomy plays in healthy intimate partner functioning, the concept of autonomy needs to take a more central role in our research and clinical practice with couples.     

Is Eradication of the Pinewood Nematode (Bursaphelenchus xylophilus) Likely? An Evaluation of Current Contingency Plans

The pinewood nematode (PWN) is one of the worst tree‐killing exotic pests in East‐Asian countries. The first European record of establishment in Portugal in 1999 triggered extensive surveys and contingency plans for eradication in European countries, including immediate removal of large areas of conifer host trees. Using Norway as an example, we applied a simulation model to evaluate the chance of successful eradication of a hypothetical introduction by the current contingency plan in a northern area where wilting symptoms are not expected to occur. Despite a highly variable spread of nematode infestations in space and time, the probability of successful eradication in 20 years was consistently low (mean 0.035, SE 0.02). The low success did not change significantly by varying the biological parameters in sensitivity analyses (SA), probably due to the late detection of infestations by the survey (mean 14.3 years). SA revealed a strong influence of management parameters. However, a high probability of eradication required unrealistic measures: achieving an eradication probability of 0.99 in 20 years required 10,000 survey samples per year and a host tree removal radius of 8,000 m around each detection point.     

The Cry Wolf Effect and Weather‐Related Decision Making

Despite improvements in forecasting extreme weather events, noncompliance with weather warnings among the public remains a problem. Although there are likely many reasons for noncompliance with weather warnings, one important factor might be people's past experiences with false alarms. The research presented here explores the role of false alarms in weather‐related decision making. Over a series of trials, participants used an overnight low temperature forecast and advice from a decision aid to decide whether to apply salt treatment to a town's roads to prevent icy conditions or take the risk of withholding treatment, which resulted in a large penalty when freezing temperatures occurred. The decision aid gave treatment recommendations, some of which were false alarms, i.e., treatment was recommended but observed temperatures were above freezing. The rate at which the advice resulted in false alarms was manipulated between groups. Results suggest that very high and very low false alarm rates led to inferior decision making, but that lowering the false alarm rate slightly did not significantly affect compliance or decision quality. However, adding a probabilistic uncertainty estimate in the forecasts improved both compliance and decision quality. These findings carry implications about how weather warnings should be communicated to the public.     

The Role of Project and Organizational Context in Managing High‐tech R&D Projects

High‐tech organizations often struggle to manage different types of R&D projects. Evidence from research and practice suggests that managers frequently categorize and manage projects based on the extent of change triggered in product, process, technology, and market dimensions. However, this can create challenges in high‐tech organizations. This study investigates how high‐tech organizations manage R&D projects based on their learning goals. First, we argue for the benefits of categorizing R&D projects based on the degree of exploration and exploitation learning goals. A qualitative case study from four high‐tech business units involving 10 R&D projects helps understand the different types of projects based on their learning goals. The case study shows that R&D projects in high‐tech organizations typically fall into three categories based on their learning goals: Radical innovation projects, Incremental innovation projects, and Hybrid projects. Second, we iterate between literature and evidence from our qualitative data to theorize how project context and organizational context affect project performance depending on the type of project. The data for the empirical analysis come from a multilevel survey of 110 R&D projects across 34 high‐tech business units. Results show the importance of designing project and organizational context differently for the three types of R&D projects. Collectively, this study offers a new perspective on how to manage high‐tech R&D projects.     

Listening/Nonverbal Communication Training

Multiculturalism increases communities' hopes of reducing racism and increasing productivity. Diversity training, however, is receiving negative criticism. Still, effective communication is viewed as critical. Thus, training in this area is encouraged. Cultural understanding and communication skills provide frameworks for developing tolerance and understanding. This study was conducted to provide more applied research to multicultural diversity with applications for business and education. Further, the purpose of this study was to analyze the influence of listening/nonverbal communication training on an individual's level of multicultural sensitivity. A statistically significant relationship was found between the listening/nonverbal communication training used in this study and multicultural sensitivity.     

The Impact of Organizational Structure on Mass Customization Capability: A Contingency View

This study investigates the role of organizational structure in facilitating the development of mass customization (MC) capability in various manufacturing settings. Specifically, three dimensions of organizational structure are considered—flatness, centralization, and employee multifunctionality. We model organizational structure as a second‐order factor whose value is captured on a mechanistic‐organic continuum, where the organic form is characterized by a flat, decentralized structure with a wide use of multifunctional employees. We propose that a positive relationship exists between the organic organizational structure and MC capability. Additionally, building upon contingency theory, we argue that this positive relationship is moderated by mass customizer type—full mass customizers, which customize products at the design or fabrication stage of the production cycle, versus partial customizers, which customize products only at the assembly or delivery stages. Based on a study of 167 manufacturing plants from three industries and eight countries, we find that, for the overall sample, organic structure plays a significant role in enabling firms to pursue MC capability. However, an analysis of full versus partial mass customizers shows that the positive impact of organic structure on MC capability is statistically significant only for full mass customizers, not for partial mass customizers.